A Field Guide To User Research

Author : Smashing Magazine
Publisher : Smashing Magazine
Page : 142 pages
File Size : 46,9 Mb
Release : 2015-05-15
Category : Computers
ISBN : 9783945749180

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A Field Guide To User Research by Smashing Magazine Pdf

User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 2015
Category : Human-computer interaction
ISBN : OCLC:933275051

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A Field Guide to User Research by Anonim Pdf

Author : David S. A. Guttormsen,Jakob Lauring,Malcolm Chapman
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 41,8 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781788970129

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Field Guide to Intercultural Research by David S. A. Guttormsen,Jakob Lauring,Malcolm Chapman Pdf

This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well as insights into key methodological debates and practical recommendations relevant to both new and seasoned researchers.

Author : M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi
Publisher : Edward Elgar Publishing
Page : 264 pages
File Size : 50,9 Mb
Release : 2021-05-28
Category : Social Science
ISBN : 9781800376328

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Field Guide for Research in Community Settings by M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi Pdf

This insightful book offers practical advice to fieldworkers in social research, enabling robust and judicious applications of research methods and techniques in data collection. It also outlines data collection challenges that are commonly faced when working in the field.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2011
Category : Community development
ISBN : 0984645705

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Human Centered Design by Anonim Pdf

The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America.

Author : Jan Chipchase
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2017-05-19
Category : Electronic
ISBN : 1939727065

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Sustainable Data by Jan Chipchase Pdf

Author : Steve Portigal
Publisher : Rosenfeld Media
Page : 212 pages
File Size : 51,6 Mb
Release : 2023-10-17
Category : Computers
ISBN : 9781959029823

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Interviewing Users by Steve Portigal Pdf

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Author : Laura Klein
Publisher : "O'Reilly Media, Inc."
Page : 236 pages
File Size : 41,5 Mb
Release : 2018-11-16
Category : Business & Economics
ISBN : 9781492049548

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UX for Lean Startups by Laura Klein Pdf

p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

Author : Elizabeth Goodman,Mike Kuniavsky,Andrea Moed
Publisher : Elsevier
Page : 608 pages
File Size : 48,9 Mb
Release : 2012-09-01
Category : Computers
ISBN : 9780123848703

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Observing the User Experience by Elizabeth Goodman,Mike Kuniavsky,Andrea Moed Pdf

Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

Author : Jeffrey Bardzell,Shaowen Bardzell
Publisher : Springer Nature
Page : 163 pages
File Size : 46,6 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031022142

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Humanistic HCI by Jeffrey Bardzell,Shaowen Bardzell Pdf

Although it has influenced the field of Human-Computer Interaction (HCI) since its origins, humanistic HCI has come into its own since the early 2000s. In that time, it has made substantial contributions to HCI theory and methodologies and also had major influence in user experience (UX) design, aesthetic interaction, and emancipatory/social change-oriented approaches to HCI. This book reintroduces the humanities to a general HCI readership; characterizes its major epistemological and methodological commitments as well as forms of rigor; compares the scientific report vs. the humanistic essay as research products, while offering some practical advice for peer review; and focuses on two major topics where humanistic HCI has had particular influence in the field—user experience and aesthetics and emancipatory approaches to computing. This book argues for a more inclusive and broad reach for humanistic thought within the interdisciplinary field of HCI, and its lively and engaging style will invite readers into that project.

Author : Priscilla R. Ulin,Elizabeth T. Robinson,Elizabeth E. Tolley
Publisher : John Wiley & Sons
Page : 328 pages
File Size : 42,8 Mb
Release : 2012-07-05
Category : Medical
ISBN : 9781118429471

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Qualitative Methods in Public Health by Priscilla R. Ulin,Elizabeth T. Robinson,Elizabeth E. Tolley Pdf

Qualitative Methods in Public Health is a comprehensive resource that presents practical strategies and methods for using qualitative research and includes the basic logic and rationale for making qualitative research decisions. This important book outlines the complexities, advantages, and limitations of qualitative methods and offers information and step-by-step procedures for every phase of research3⁄4from theory to study design, data collection, analysis, interpretation, writing, and dissemination. Written for faculty, students, and practitioners in public health research, promotion, and education Qualitative Methods in Public Health will help those with prior research experience expand their repertoire to include qualitative methods. The book also contains up-to-date illustrations from a wealth of topics such as reproductive choice, sexual risk and protection, gender relations, and other areas critical to understanding population, health, and disease. Qualitative Methods in Public Health includes Examples of mixed qualitative-quantitative research design Guidelines for discussions, sample budgets, and caveats for planning and implementing focus groups Sample agenda for training interviewers A summary of needed critical appraisal skills Tips on where to publish the results Sample brochure to share qualitative study findings with participating communities A comprehensive index

Author : IDEO (Firm),IDEO.org
Publisher : Unknown
Page : 189 pages
File Size : 52,8 Mb
Release : 2015-03-15
Category : Community development
ISBN : 0991406311

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Field Guide to Human-Centered Design by IDEO (Firm),IDEO.org Pdf

Author : Carol A. Bailey
Publisher : SAGE Publications
Page : 411 pages
File Size : 51,9 Mb
Release : 2017-11-04
Category : Social Science
ISBN : 9781506307015

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A Guide to Qualitative Field Research by Carol A. Bailey Pdf

A Guide to Qualitative Field Research provides readers with clear, practical, and specific instructions for conducting qualitative research in the field. In the expanded Third Edition, Carol A. Bailey gives increased attention to the early and last stages of field research, often the most difficult: selecting a topic, deciding upon the purpose of your research, and writing the final paper, all in her signature reader-friendly writing style. This edition features research examples from graduate and undergraduate students to make examples meaningful to fellow students; a new “Putting It All Together” feature, with examples of how different parts of the research process interact; and more emphasis on the “nuts and bolts” of research, such as what to include in an informed consent form, a proposal, and the final paper. New to this Edition: Objectives features help students focus on the skills they need to develop and can be used as the basis for evaluating whether the skills have been achieved. Expanded coverage of research in virtual settings ensures that readers get a well-rounded understanding of both in-person and digital research methods. Examples of research conducted by students help students generate ideas for their own research, provides concrete examples of the material discussed in the guide, and illustrates that field research is not just done by advanced scholars.

Author : Elizabeth E. Tolley,Priscilla R. Ulin,Natasha Mack,Elizabeth T. Robinson,Stacey M. Succop
Publisher : John Wiley & Sons
Page : 480 pages
File Size : 52,5 Mb
Release : 2016-03-24
Category : Medical
ISBN : 9781118834671

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Qualitative Methods in Public Health by Elizabeth E. Tolley,Priscilla R. Ulin,Natasha Mack,Elizabeth T. Robinson,Stacey M. Succop Pdf

Qualitative Methods in Public Health: A Field Guide for Applied Research, 2nd Edition provides a practical orientation to conducting effective qualitative research in the public health sphere. With thorough examination and simple explanations, this book guides you through the logic and workflow of qualitative approaches, with step-by-step guidance on every phase of the research. Students learn how to identify and make use of theoretical frameworks to guide your study, design the study to answer specific questions, and achieve their research goals. Data collection, analysis, and interpretation are given close attention as the backbone of a successful study, and expert insight on reporting and dissemination helps you get your work noticed. This second edition features new examples from global health, including case studies specifically illustrating study design, web and mobile technologies, mixed methods, and new innovations in information dissemination. Pedagogical tools have been added to help enhance your understanding of research design and implementation, and extensive appendices show you how these concepts work in practice. Qualitative research is a powerful tool for public health, but it's very easy to get it wrong. Careful study design and data management are critical, and it's important to resist drawing conclusions that the data cannot support. This book shows you how to conduct high-quality qualitative research that stands up to review.

Author : Kenneth F. Hyde,Chris Ryan,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 583 pages
File Size : 48,5 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9781780527420

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Field Guide to Case Study Research in Tourism, Hospitality and Leisure by Kenneth F. Hyde,Chris Ryan,Arch G. Woodside Pdf

This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.