The Future Of Strategy A Transformative Approach To Strategy For A World That Won T Stand Still

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The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still

Johan Aurik,Martin Fabel,Gillis Jonk
The Future of Strategy A Transformative Approach to Strategy for a World That Won t Stand Still Book PDF

Author : Johan Aurik,Martin Fabel,Gillis Jonk
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 50,8 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9780071848756

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The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still by Johan Aurik,Martin Fabel,Gillis Jonk Pdf

Own the Future of Your Industry with a Transformational Strategy Designed for Today's Business World Leaders today are inundated with strategic opportunities, besieged by business disruptions, and pressured to innovate--to do things better, faster, or differently. The CEO of a Fortune 500 firm explains it best: "I am looking at 23 different strategic initiatives. Trying to develop and implement so many strategies is like trying to change the driver, tires, the oil, and the bumpers; paint the body; and tune the engine. And doing all of this on a car that's running at full speed." The answer used to be found in strategy. But in the past decade, the commonly deployed large-scale strategic exercises were largely discredited. They were slow and elaborate and did not deliver the expected returns, let alone help make sense of a glut of initiatives or cope with an increasingly unpredictable future. The Future of Strategy brings strategy back from those big top-down plans. It answers the questions of executives facing tumultuous business conditions and rapidly shifting markets: Is strategy still possible? Yes. Aren't strategies outdated before they can be implemented? Not if they are done right. Rather than developing strategy, aren't we better off being agile and able to capitalize on emerging trends faster than our peers? Agility complements strategy; it cannot replace it. This book is about reversing course and repositioning strategy in its rightful place as the overarching management system. The authors introduce their core methodology, designed to future proof companies against the friction and "fog of war" that inexorably accompany changing times. They synthesize three fundamental principles that, when combined, provide the means to reclaim strategy: Take direct cues from fundamental trends affecting the company going forward Engage people across the company to translate these cues into strategy and effectively eliminate the handover hurdle between formulation and execution, a major reason for strategy failure Capture the output as competitive opportunities and manage their life cycles--when some have run their course, others are ready to take over Strategy today requires stepping over the shadows of one's own ingrained beliefs to capture new opportunities. This book reveals the inner workings of transformational strategies developed by leaders who gradually become more successful by advancing winning combinations of attitudes, values, habits, and practices.

Business Chemistry

Jens Leker,Carsten Gelhard,Stephan von Delft
Business Chemistry Book PDF

Author : Jens Leker,Carsten Gelhard,Stephan von Delft
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 55,8 Mb
Release : 2018-03-07
Category : Science
ISBN : 9781118858523

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Business Chemistry by Jens Leker,Carsten Gelhard,Stephan von Delft Pdf

Business Chemistry: How to Build and Sustain Thriving Businesses in the Chemical Industry is a concise text aimed at chemists, other natural scientists, and engineers who want to develop essential management skills. Written in an accessible style with the needs of managers in mind, this book provides an introduction to essential management theory, models, and practical tools relevant to the chemical industry and associated branches such as pharmaceuticals and consumer goods. Drawing on first-hand management experience and in-depth research projects, the authors of this book outline the key topics to build and sustain businesses in the chemical industry. The book addresses important topics such as strategy and new business development, describes global trends that shape chemical companies, and looks at recent issues such as business model innovation. Features of this practitioner-oriented book include: Eight chapters covering all the management topics relevant to chemists, other natural scientists and engineers. Chapters co-authored by experienced practitioners from companies such as Altana, A.T. Kearney, and Evonik Industries. Featured examples and cases from the chemical industry and associated branches throughout chapters to illustrate the practical relevance of the topics covered. Contemporary issues such as business model design, customer and supplier integration, and business co-operation.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Nedelea, Alexandru-Mircea
Strategic Tools and Methods for Promoting Hospitality and Tourism Services Book PDF

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 50,6 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

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Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Project Portfolio Management Strategies for Effective Organizational Operations

Romano, Luca
Project Portfolio Management Strategies for Effective Organizational Operations Book PDF

Author : Romano, Luca
Publisher : IGI Global
Page : 388 pages
File Size : 46,9 Mb
Release : 2017-01-30
Category : Business & Economics
ISBN : 9781522521525

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Project Portfolio Management Strategies for Effective Organizational Operations by Romano, Luca Pdf

Continuous improvements in project portfolio management have allowed for optimized strategic planning and business process improvement. This not only leads to more streamlined processes, methods, and technologies, but it increases the overall productivity of companies. Project Portfolio Management Strategies for Effective Organizational Operations is a key resource on the latest advances and research regarding strategic initiatives for portfolio and program management. Highlighting multidisciplinary studies on value creation, portfolio governance and communication, and integrated circular models, this publication is an ideal reference source for professionals, researchers, business managers, consultants, and university students in economics, management, and engineering.

Mapping a Winning Strategy

Marc Baaij
Mapping a Winning Strategy Book PDF

Author : Marc Baaij
Publisher : Emerald Group Publishing
Page : 273 pages
File Size : 47,7 Mb
Release : 2018-09-10
Category : Business & Economics
ISBN : 9781787561304

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Mapping a Winning Strategy by Marc Baaij Pdf

Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today's VUCA (volatile, uncertain, complex and ambiguous) business environment.

Future Viability, Business Models, and Values

Friedrich Glauner
Future Viability Business Models and Values Book PDF

Author : Friedrich Glauner
Publisher : Springer
Page : 142 pages
File Size : 55,5 Mb
Release : 2016-07-01
Category : Business & Economics
ISBN : 9783319340302

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Future Viability, Business Models, and Values by Friedrich Glauner Pdf

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises produce a dynamic of unbridled disruption, concentration and erosion of human and natural resources. The book analyzes how, in the face of this dynamic, once successful business models increasingly lead to existential jeopardy.The book embeds its argument in the impact of technological change on strategy in general. It subsequently analyzes the degree of rationality in the strategy building process to juxtapose revenue and responsibility as the fundamental principles of diverging strategic concepts. In its central chapters the book explores the benefits of consciousness-driven business models and value-added strategies for the awareness markets of the future and their impact on team excellence and resource handling. It develops an understanding of how corporations can function as ecosystems – fostering the growth and development of the resources they operate on, rather than being based on their exploitation. Understanding this structure of viable future business models is the overall theme of this pioneering book. “This book endeavors to set out yet another paradigm for a viable economics, the paradigm of ethicology. It seeks to replace the concepts of competition, scarcity and growth with strategies and business models based on resource creation, added values cycles, enrichment and symbiosis in line with the awareness economy it describes.” Hunter Lovins,President and Founder of Natural Capitalism Solutions “... a very basic paradigm shift in our future strategies ...” Henner Klein, Chairman Emeritus A.T. Kearney “The book stands right on the tectonic fault line between our old and our new reality. It manages to do both: analyze the shifting paradigms and provoke new thinking.” Dr. Martin R. Stuchtey, Director of the McKinsey Center for Business & Environment “This book is raising the bar. His vision dares to rethink the principles of the liberal and social market economy in a globalized business world.” Prof. Dr. René Schmidpeter, CBS Köln “A book worth reading and reflecting on. Onwards to an economy that works for 100% of humanity.” Michael Pirson,Associate Professor, Director Center for Humanistic Management, Fordham University and Research Fellow, Harvard University „ ... powerful arguments and practical guidance on how companies can become sustainable and live up to the realities of global enterprise ...” Michael Hilti, Hilti AG

Perspectives on Philosophy of Management and Business Ethics

Jacob Dahl Rendtorff
Perspectives on Philosophy of Management and Business Ethics Book PDF

Author : Jacob Dahl Rendtorff
Publisher : Springer
Page : 361 pages
File Size : 46,6 Mb
Release : 2017-01-05
Category : Business & Economics
ISBN : 9783319469737

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Perspectives on Philosophy of Management and Business Ethics by Jacob Dahl Rendtorff Pdf

This book presents a selection of articles with focus on the theoretical foundations of business ethics, and in particular on the philosophy of management and on human rights and business. This implies identifying and discussing conflicts as well as agreement with regard to the philosophical and other foundations of business and management. Despite the general interest in corporate social responsibility and business ethics, the contemporary discussion rarely touches upon the normative core and philosophical foundations of business. There is a need to discuss the theoretical basis of business ethics and of business and human rights. Even though the actions and activities of business may be discussed from a moral perspective, not least in the media, the judgments and opinions relating to business and management often lack deeper moral reflection and consistency. Partly for this reason, business ethicists are constantly challenged to provide such moral and philosophical foundations for business ethics and for business and human rights, and to communicate them in an understandable manner. Such a challenge is also of scientific kind. Positions and opinions in the academic field need to be substantiated by thorough moral and theoretical reflection to underpin normative approaches. Far too often, business ethicists may agree on matters, which they approach from different and sometimes irreconcilable philosophical standpoints, resulting in superficial agreement but deeper-lying disagreement. In other cases, it may be of high relevance to identify philosophical standpoints that despite conflicting fundamentals may arrive at conclusions acceptable to everyone.

Transformative Strategies

Brian Tjemkes,Oli Mihalache
Transformative Strategies Book PDF

Author : Brian Tjemkes,Oli Mihalache
Publisher : Routledge
Page : 238 pages
File Size : 55,6 Mb
Release : 2021-04-30
Category : Business & Economics
ISBN : 9781000373660

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Transformative Strategies by Brian Tjemkes,Oli Mihalache Pdf

Transformative Strategies is based around the idea that strategic thinking is critical for organizational success in today’s environment. The financial crisis, continuing economic uncertainty, digitalization, environmental issues, and social issues involved in globalization present strategic problems for enterprises. Unlike other textbooks that take a standard solutions-based approach, Transformative Strategies provides readers with a way to develop strategies that fit their own complex situations and shows how models may be applied in different ways to different problems. Each of the four key elements affecting the business environment (globalization, disruption, collaboration, and responsibility) are addressed as a set of tensions in eight areas: global competition, business model innovation, digital strategizing, business eco-systems, corporate social responsibility, top management teams, and trans-cultural leadership in a globalized world. This tension-based pedagogy enables readers to shift from dichotomized thinking (such as exploring or exploiting) to transformative thinking (such as exploring and exploiting; exploring through exploiting) and readers are challenged to solve real problems that companies face, encouraging them to acknowledge the broader context in which organizations operate and to analyze the problem from multiple perspectives. Each chapter is structured to aid engagement and discussion, including a discussion of the tension tied to the chapter’s topic, learning objectives, theoretical frameworks, real life case studies, exercises and reflective questions. A highly practical book that encourages readers to develop solutions that fit their own complex problems, it will be particularly suitable for those studying strategic management as part of an MBA, MA or MSc in Management, as well as those in executive education. It will also appeal to all those interested in learning how to lead and transform organizations towards impact, purpose and relevance. Online resources include discussions of the case studies, supplementary problems for class discussion, and an instructors’ manual outlining the pedagogical approach.

Strategic Monoliths and Microservices

Vaughn Vernon,Tomasz Jaskula
Strategic Monoliths and Microservices Book PDF

Author : Vaughn Vernon,Tomasz Jaskula
Publisher : Addison-Wesley Professional
Page : 383 pages
File Size : 45,9 Mb
Release : 2021-10-27
Category : Computers
ISBN : 9780137355501

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Strategic Monoliths and Microservices by Vaughn Vernon,Tomasz Jaskula Pdf

Make Software Architecture Choices That Maximize Value and Innovation "[Vernon and Jaskuła] provide insights, tools, proven best practices, and architecture styles both from the business and engineering viewpoint. . . . This book deserves to become a must-read for practicing software engineers, executives as well as senior managers." --Michael Stal, Certified Senior Software Architect, Siemens Technology Strategic Monoliths and Microservices helps business decision-makers and technical team members clearly understand their strategic problems through collaboration and identify optimal architectural approaches, whether the approach is distributed microservices, well-modularized monoliths, or coarser-grained services partway between the two. Leading software architecture experts Vaughn Vernon and Tomasz Jaskuła show how to make balanced architectural decisions based on need and purpose, rather than hype, so you can promote value and innovation, deliver more evolvable systems, and avoid costly mistakes. Using realistic examples, they show how to construct well-designed monoliths that are maintainable and extensible, and how to gradually redesign and reimplement even the most tangled legacy systems into truly effective microservices. Link software architecture planning to business innovation and digital transformation Overcome communication problems to promote experimentation and discovery-based innovation Master practices that support your value-generating goals and help you invest more strategically Compare architectural styles that can lead to versatile, adaptable applications and services Recognize when monoliths are your best option and how best to architect, design, and implement them Learn when to move monoliths to microservices and how to do it, whether they're modularized or a "Big Ball of Mud" Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Dynamic Strategy-Making

Larry E. Greiner,Thomas G. Cummings
Dynamic Strategy Making Book PDF

Author : Larry E. Greiner,Thomas G. Cummings
Publisher : John Wiley & Sons
Page : 227 pages
File Size : 54,9 Mb
Release : 2009-04-20
Category : Business & Economics
ISBN : 9780470452769

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Dynamic Strategy-Making by Larry E. Greiner,Thomas G. Cummings Pdf

Praise for Dynamic Strategy-Making "An astonishingly timely, hopeful, and important book that recasts and freshly imagines strategy-making and integrates theory with practice in the field of strategic management. A must-read for all those who want to learn more about the future of strategy practice and become more skillful at it." WARREN BENNIS, Distinguished Professor of Business, University of Southern California; and coauthor, Transparency "This is one of the most valuable resources ever created for strategists and leaders in organizations. It uniquely combines concepts of leadership and organization with strategy content and implementation in a pragmatic and integrated approach that makes tremendous sense for our times. With concrete cases, it provides a clear road map for those who want and need to do a better job of formulating and implementing strategy." DAVID A. NADLER, vice chairman, Marsh & McLennan Companies; senior partner, Oliver Wyman-Delta Organization and Leadership; and author, Building Better Boards and Competing By Design "The authors correctly focus on the new dynamic of 24/7 competition and change and the need for organizations to be fast, fluid, and flexible. It is a must-read for managers of tomorrow and offers a number of practical insights and lessons on how to proceed with strategy execution that can be readily adopted in any organization. It is a call to action that few can afford to ignore." MANJIT SINGH, chairman, Sony Entertainment Television, India; and former CEO, Compete Inc., High Circle, Future Step, and Korn/Ferry International

Corporate Strategy (Remastered) I

Paul Hunter
Corporate Strategy Remastered I Book PDF

Author : Paul Hunter
Publisher : Routledge
Page : 131 pages
File Size : 46,8 Mb
Release : 2020-07-14
Category : Business & Economics
ISBN : 9781000076479

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Corporate Strategy (Remastered) I by Paul Hunter Pdf

Since 2000, more than half of the Fortune 500 companies have either gone bankrupt, been acquired, or are experiencing stagnation or decline as a result of extreme digital and social disruption. In recognition of this dilemma, Corporate Strategy (Remastered) was developed and designed to assist even the most experienced strategy practitioner tackle disruption and all aspects of change head on. This is the first book in the series; it provides a prescriptive solution to the way all approaches to strategy should be practiced. It embodies a context we refer to as Third Wave Strategy and its construct, a fully integrated Strategic Management Framework. The second volume is a fieldbook; it describes the methods and means to ensure successful implementation. An illustration of Third Wave Strategy in practice is reflected in a description of strategy deployed by the highly successful Amazon corporation. Many of the components of strategy that are included in the framework will already be familiar to the reader, while others are very new. Each of the individual components discussed are supported by examples drawn from real-life case studies. The overall value of the book is its representation of a fresh, holistic, dynamic and systemic approach to strategy in a format that, frankly, hasn’t existed before. In this book, readers are also introduced to many of the soft/human elements of strategy – the primary components that make it work. Examples of topics addressed include open strategy; communities of strategy practice; reframing; sponsive strategic thinking; systemic, cognitive strategy practice; organisational learning; and strategic business intelligence.

Pivot to the Future

Omar Abbosh,Paul Nunes,Larry Downes
Pivot to the Future Book PDF

Author : Omar Abbosh,Paul Nunes,Larry Downes
Publisher : PublicAffairs
Page : 333 pages
File Size : 50,5 Mb
Release : 2019-04-23
Category : Business & Economics
ISBN : 9781541742680

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Pivot to the Future by Omar Abbosh,Paul Nunes,Larry Downes Pdf

The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses. Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

Strategy

Fredmund Malik
Strategy Book PDF

Author : Fredmund Malik
Publisher : Unknown
Page : 0 pages
File Size : 55,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 359341919X

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Strategy by Fredmund Malik Pdf

This book describes Malik's strategic solutions for the Revolutions of the New World, which are already underway. They are part of the Great Transformation 21 which the author will address in the book.In the six parts of this book, he will first look at the dynamics of the Great Transformation 21, its inherent risks of crisis and its opportunities, as well as the labor pains that the New World is suffering. After that, he will deal with the amazingly effective cybernetic systems for strategic navigation and the strategy maps required for that, as well as the empirical quantification of businesses, both existing and yet unknown, which will help break the new territory of innovation. Finally, Malik will reveal the patterns that the tidal currents of great transformations invariably follow, as well as the economic dynamics resulting from them and the strategies required to deal with them.In the last part of the book he will describe the revolutionary new methods that enable us to master groundbreaking strategic change with great precision and unprecedented time compression - at the speed of light, so to speak. This way, even enormous corporate growth and size can be managed and turned into true strengths, with perfect ease and using innovative approaches where conventional approaches have proven useless.aInhaltsverzeichnisContentsIntroduction: Strategic Solutions for REvolutions- 11Part IStrategy for the Great Transformation 21 151.What Strategy Looks Like When the Future is Unknown 172.The Great Transformation 21 21The Old World Ends as a New World is Born 23Megachange in Megasystems 24The Current Crisis as the New World's Birth Pangs 25It Takes More than Economics to Understand the Global Economic Crisis 26Anglo-Saxon Corporate Governance - A Destruction Machine 27Complexity and Management Crisis: The Absence of Neuronal Systems 30Third Act of the Crisis: Deflation 31The New Way of Functioning: Mastering Complexity 333.Propositions for the Strategy of New Functioning 354.When You Do Not Know What You Need to Know: The Minefield of Strategic Errors 38Strategic Delusion by Operational Data 38Operational and Strategic Management 43Strategic Thinking Traps 49Part IIStrategy as Master Control in the Wholistic Management Sys-tems- 571. Making Companies Function Well 59Enhancing Management Impact Through Management Support Systems 59Right and Good Management - Universally Valid 60Management, Financial Markets, and Extreme Climbing 63A Practical Hint for Readers in the Know 64What are Master Controls? 65The Basic Management Model and Its Basic Concepts 66Management of Institutions: The General Management Model 68Management of People: The Standard Model of Effectiveness, or Management Wheel- 71The Integrated Management System - IMS- 72Integrated Strategy as a Top Cross-Divisional Function 752. Providing Direction Through the Corporate Policy and Business Mission 78The Right Purpose 78The Right Mission 83The Right Performance 89Part IIIMastering Complexity Through Reliable Navigation in Any Circumstance 931. Revolutionizing Strategic Navigation 95The Malik-Gnlweiler Navigation System- 96The Right Strategy for a Future Unknown 99Putting an End to Arbitrariness in Strategy Design 101Looking Further Into the Future - Without Forecasts 101Time Constants and System Dead Time 101Limitations of the Market Economy: Why Economists Do Not See Far Enough 103What Must Be Monitored: Variables for Control and Orientation 104Reliable Function With Cybernetic Control Systems 1042. Reliable Control through Cybernetic Navigation 107First System Level: Liquidity 107Second System Level: Profit 112Third System Level: Current Profit Potential (CPP) 113Fourth System Level: Future Profit Potentials (FPPs) 1193. Setting the Right Strategy, Irrespective of Economic Climate: The Strategy Map 126The Solution-Invariant Customer Problem 130Solution Technologies 137Socioeconomic Trends 141Market Position 143Investments and Cost Reduction Potentials 150Research and Dev

Lead from the Future

Mark W. Johnson,Josh Suskewicz
Lead from the Future Book PDF

Author : Mark W. Johnson,Josh Suskewicz
Publisher : Harvard Business Press
Page : 147 pages
File Size : 43,8 Mb
Release : 2020-04-14
Category : Business & Economics
ISBN : 9781633697553

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Lead from the Future by Mark W. Johnson,Josh Suskewicz Pdf

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Scenario Based Strategy

Paul de Ruijter
Scenario Based Strategy Book PDF

Author : Paul de Ruijter
Publisher : Routledge
Page : 241 pages
File Size : 45,9 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317059288

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Scenario Based Strategy by Paul de Ruijter Pdf

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadmap, action and monitoring. If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. The text provides examples from commercial to government and trade organizations; showing how others have undertaken future explorations and how they used these explorations to create a dynamic strategy. Paul de Ruijter has a deep insight into the theory, alongside practical experience working with some of the most highly regarded and resilient organizations. The result is a rich combination of methodology and practical, engaging examples that shows you how to go about creating an agenda for the future.