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The Global Private Health & Fitness Business by Jerónimo García-Fernández,Pablo Gálvez-Ruiz Pdf
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
The Global Private Health & Fitness Business by Jerónimo García-Fernández,Pablo Gálvez-Ruiz Pdf
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
The Digital Transformation of the Fitness Sector by Jerónimo García-Fernández,Manel Valcarce-Torrente,Sardar Mohammadi,Pablo Gálvez-Ruiz Pdf
The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.
Sport Management in the Ibero-American World by Gabriel Cepeda Carrión,Jerónimo García-Fernández,James J. Zhang Pdf
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
The Rise and Size of the Fitness Industry in Europe by Jeroen Scheerder,Hanna Vehmas,Kobe Helsen Pdf
This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
Sport Marketing in a Global Environment by Ruth M. Crabtree,James J. Zhang Pdf
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Which Country Has the World's Best Health Care? by Ezekiel J. Emanuel Pdf
The preeminent doctor and bioethicist Ezekiel Emanuel is repeatedly asked one question: Which country has the best healthcare? He set off to find an answer. The US spends more than any other nation, nearly $4 trillion, on healthcare. Yet, for all that expense, the US is not ranked #1 -- not even close. In Which Country Has the World's Best Healthcare? Ezekiel Emanuel profiles eleven of the world's healthcare systems in pursuit of the best or at least where excellence can be found. Using a unique comparative structure, the book allows healthcare professionals, patients, and policymakers alike to know which systems perform well, and why, and which face endemic problems. From Taiwan to Germany, Australia to Switzerland, the most inventive healthcare providers tackle a global set of challenges -- in pursuit of the best healthcare in the world.
This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.
Author : World Health Organization Publisher : World Health Organization Page : 104 pages File Size : 41,9 Mb Release : 2019-01-21 Category : Health & Fitness ISBN : 9789241514187
Global Action Plan on Physical Activity 2018-2030 by World Health Organization Pdf
Regular physical activity is proven to help prevent and treat noncommunicable diseases (NCDs) such as heart disease stroke diabetes and breast and colon cancer. It also helps to prevent hypertension overweight and obesity and can improve mental health quality of life and well-being. In addition to the multiple health benefits of physical activity societies that are more active can generate additional returns on investment including a reduced use of fossil fuels cleaner air and less congested safer roads. These outcomes are interconnected with achieving the shared goals political priorities and ambition of the Sustainable Development Agenda 2030. The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active according to ability and across the life course. The action plan was developed through a worldwide consultation process involving governments and key stakeholders across multiple sectors including health sports transport urban design civil society academia and the private sector.
Deep Fitness by Philip Shepherd,Andrei Yakovenko Pdf
Research shows that increasing your muscle strength is the single most important thing you can do for your physical and mental health. This book shows you how--in just 30 minutes a day, once or twice a week--using the science-backed MSTF method. The mixed messages we’ve received about exercise, aerobics, and mental and physical fitness are all misleading...or at least incomplete. Clinical research shows that we lose muscle mass as we age, and that preventing muscle loss through strength training--more than cardio, stretching, or flexibility--is the key to staying active, healthy, and well. Deep Fitness introduces a proven, new approach to building strength and whole-body health: Mindful Strength Training to Failure (MSTF). This science-based method reverses muscle loss and improves overall strength in just one or two 30-minute sessions a week. MSTF exercises are simple and effective, and can be done at home with resistance bands and bodyweight, or with the machines at your local gym. Using slow reps, MSTF marries mindful body awareness with proven strength-training techniques to help you become stronger at any age. With more than 30 full-color exercises, Deep Fitness explains the science behind MSTF. It shows how the program boosts longevity and healthspan; aids weight loss and fat reduction; increases overall wellness and mental health; and can improve or reverse symptoms of: • Prediabetes and diabetes • Cardiovascular disease • Metabolic syndrome • Alzheimer’s and dementia • Chronic inflammation • Osteoporosis • Other chronic illnesses Appropriate for people of all ages and activity levels, the exercises and techniques in Deep Fitness are effective, straightforward, and sustainable, helping you enjoy the vibrant, fit, whole-body health you deserve.
Fitness Management by Stephen Tharrett,James A. Peterson Pdf
Fitness industry specialists Stehpen Tharret and James Peterson present the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health fitness business. The book is separated into seven distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry. Each section contains these and other key topics: Introduction to the Health/Fitness Industry (history, current practices and trends, attitudes and attributes of the consumer/club member); Membership in the Health/Fitness Club Industry (defining the differences between a member and a customer, types of memberships, packaging of memberships, pricing strategies, branding, marketing, sales management); Membership Retention in the Health/Fitness Club Industry (the value of a membership and retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, programming for health/fitness clubs); The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, and driving profitability, buying, leasing, selling, and raising capital); Staffing Issues in the Health/Fitness Club Industry (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment, team building and recruitment); Facilities and Equipment in the Health/Fitness Club Industry (designing and construction, cardiovascular, selectorized/variable resistance, free-weight, purchase or lease equipment); Operational Practices in the Health/Fitness Club Industry (risk management, operating practice, front-desk, child-care, fitness, aquatics, tennis, locker rooms, laundry, housecleaning, accounting, types of spas, spa facilities and features, space requirements, financial parameters, spa staff). Also includes sections on the international health/fitness club industry, the future of the health/fitness club industry, case studies, and eighteen thoughtfully organized appendices covering everything from the various industry associations and organizations to sample job descriptions and member satisfaction surveys. Students and young professionals can rely on the most current and up-to-date information available in the industry contained in this text, and seasoned industry professionals who wish to expand their knowledge into areas where they may not have as much experience will find Fitness Management an invaluable resource.
Fitness for Work by Keith T Palmer,Ian Brown,John Hobson Pdf
'Fitness for Work' provides information and guidance on the effects of medical conditions on employment and working capability. Every significant medical problem is covered, including the employment potential and assessment of anyone with a disability. Legal and ethical aspects are also addressed.
Affordable Health and Fitness by Chuck Thompson Pdf
Chuck Thompson is a widely respected expert in the health and fitness industry who brought sweeping changes to the way health and fitness is sold and marketed. If you are a member of a fitness club you probably joined on a membership based on Chuck's design. With Chuck's help, learn how to build and promote any health and fitness product or service. Chuck walks readers through his journey in the exciting, sexy, glory days of the health club industry while teaching you his innovative systems that have become the business model of the 2000s. Anyone in the health club industry-whether an owner, sales representative, developer, marketer, entrepreneur, member, someone thinking about joining a health club or someone just wanting to lose weight-will find Chuck's experience and teachings extremely useful. Chuck provides a step-by-step approach on how to be enormously successful in the health and fitness business selling and marketing any health and fitness product. Chuck and his company Mulligan Marketing Concepts(R) (MMC(R)) has raised more than a half of a billion dollars for clients over the past twenty-five years. With Affordable Health and Fitness: The Business of Fitness, learn how to make your mark in the health and fitness industry today!
Legends of Fitness by Stephen J. Tharrett,Frank O'Rourke,James A. Peterson Pdf
Legends of Fitness details the history of the health and fitness industry, touching on the individuals who have had a noteworthy impact on the industry and highlighting the equipment innovations that have played such an important role in the evolution of the industry. Only by understanding the past, can individuals fully comprehend and overcome the challenges facing the industry, and more importantly, create a viable pathway for it to prosper in the future. All royalties from the sale of this book will be donated to Augie's Quest.
