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Author : Theodore Levitt
Publisher : Unknown
Page : 11 pages
File Size : 44,8 Mb
Release : 1983
Category : Export marketing
ISBN : OCLC:52781584
Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 54,7 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Jerome L Stein
Publisher : Unknown
Page : 138 pages
File Size : 51,9 Mb
Release : 1996-11-20
Category : Electronic
ISBN : 3642592473
Author : Dani Rodrik
Publisher : Oxford University Press
Page : 369 pages
File Size : 49,6 Mb
Release : 2011-03-24
Category : Business & Economics
ISBN : 9780199603336
For a century, economists have driven forward the cause of globalization in financial institutions, labour markets, and trade. Yet there have been consistent warning signs that a global economy and free trade might not always be advantageous. Where are the pressure points? What could be done about them?Dani Rodrik examines the back-story from its seventeenth-century origins through the milestones of the gold standard, the Bretton Woods Agreement, and the Washington Consensus, to the present day. Although economic globalization has enabled unprecedented levels of prosperity in advanced countries and has been a boon to hundreds of millions of poor workers in China and elsewhere in Asia, it is a concept that rests on shaky pillars, he contends. Its long-term sustainability is not a given.The heart of Rodrik>'s argument is a fundamental 'trilemma': that we cannot simultaneously pursue democracy, national self-determination, and economic globalization. Give too much power to governments, and you have protectionism. Give markets too much freedom, and you have an unstable world economy with little social and political support from those it is supposed to help. Rodrik argues for smart globalization, not maximum globalization.
Author : Mohammed El Hedi Arouri,Sabri Boubaker,Duc Khuong Nguyen
Publisher : Academic Press
Page : 927 pages
File Size : 49,9 Mb
Release : 2013-12-26
Category : Business & Economics
ISBN : 9780124115637
Emerging Markets and the Global Economy investigates analytical techniques suited to emerging market economies, which are typically prone to policy shocks. Despite the large body of emerging market finance literature, their underlying dynamics and interactions with other economies remain challenging and mysterious because standard financial models measure them imprecisely. Describing the linkages between emerging and developed markets, this collection systematically explores several crucial issues in asset valuation and risk management. Contributors present new theoretical constructions and empirical methods for handling cross-country volatility and sudden regime shifts. Usually attractive for investors because of the superior growth they can deliver, emerging markets can have a low correlation with developed markets. This collection advances your knowledge about their inherent characteristics. Foreword by Ali M. Kutan Concentrates on post-crisis roles of emerging markets in the global economy Reports on key theoretical and technical developments in emerging financial markets Forecasts future developments in linkages among developed and emerging economies
Author : Erdener Kaynak,Salah Hassan
Publisher : Routledge
Page : 356 pages
File Size : 40,5 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317939900
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author : Geoffrey Poitras
Publisher : Edward Elgar Publishing
Page : 329 pages
File Size : 47,7 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9780857938183
The stock market globalization process has produced historic changes in the structure of stock markets, the effects of which are evident throughout the world. Despite these transformations, there are relatively few sources examining the connections between the globalization process currently underway and previous periods of stock market globalization. This seminal volume fills that gap. The chapters in the first section look to previous globalization periods through the lens of the corporate economy, valuing equities and managed funds. Further chapters address current issues such as the social closure of the exchange, demutualization and mergers and acquisitions as well as cross-listing and liquidity. The final chapters consider the regulatory challenges posed by stock market globalization. These include the pressures on regulators from rent-seeking stock market participants, the demise of exchange trading floors and Latin America's stock market. Timely, multi-disciplinary and practical, this informative Handbook will be an essential reference for students and scholars of economics, finance and accounting, finance professionals and security market regulators.
Author : Jerome L. Stein
Publisher : Physica
Page : 125 pages
File Size : 45,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783642592461
The interrelated issues analyzed in this book are as follows. With the integration of Europe, there are free movements in goods, services, short and long term capital, and direct investment. The German mark is the key currency in Europe and its value will affect the equilibrium bilateral exchange rates of the other currencies in the European Union. It is important to examine the following issues. What have been the fundamental determinants of the real value of the mark since the period of floating? What will be the effects of German integration upon exchange rates? How can we measure whether currencies are misaligned or if exchange rates are at their equilibrium values? Are short term capital flows destabilizing and, if so, should they be discouraged through a transactions tax? Under what conditions does the formation of a regional trading bloc help or hinder the liberalization of world trade? What are the determinants of foreign direct investment made by multinational enterprises? There is a unity to this book. The authors are senior scholars who approach the subject from the theoretical, policy oriented and econometric points of view. Jerome L. Stein Contents JAMES TOBIN A Currency Transactions Tax. Why and How CHARLES A. GOODHART Discussant to Professor J. Tobin. . . . . . . . . . . . . . . . . . . . . . 7 JEROME L. STEIN and KARLHANS SAUERNHEIMER The Equilibrium Real Exchange Rate of Germany 13 PETER B. CLARK Concepts of Equilibrium Exchange Rates . . . . . . . . . . . . . . 49 G. C. LIM A Note on Estimating Dynamic Economic Models of the Real Exchange Rate. . . . . . . . . . . . . . . . . . . . . . . . . . .
Author : Dani Rodrik
Publisher : OUP Oxford
Page : 368 pages
File Size : 52,7 Mb
Release : 2012-05-17
Category : Political Science
ISBN : 9780191634253
For a century, economists have driven forward the cause of globalization in financial institutions, labour markets, and trade. Yet there have been consistent warning signs that a global economy and free trade might not always be advantageous. Where are the pressure points? What could be done about them? Dani Rodrik examines the back-story from its seventeenth-century origins through the milestones of the gold standard, the Bretton Woods Agreement, and the Washington Consensus, to the present day. Although economic globalization has enabled unprecedented levels of prosperity in advanced countries and has been a boon to hundreds of millions of poor workers in China and elsewhere in Asia, it is a concept that rests on shaky pillars, he contends. Its long-term sustainability is not a given. The heart of Rodrik’s argument is a fundamental 'trilemma': that we cannot simultaneously pursue democracy, national self-determination, and economic globalization. Give too much power to governments, and you have protectionism. Give markets too much freedom, and you have an unstable world economy with little social and political support from those it is supposed to help. Rodrik argues for smart globalization, not maximum globalization.
Author : T. Kono,L. Lynn
Publisher : Springer
Page : 263 pages
File Size : 44,7 Mb
Release : 2007-01-17
Category : Business & Economics
ISBN : 9780230599383
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Author : Cornelis A. de Kluyver
Publisher : Business Expert Press
Page : 272 pages
File Size : 50,6 Mb
Release : 2010-08-20
Category : Business & Economics
ISBN : 9781606490730
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Author : Terhi Rantanen
Publisher : SAGE
Page : 194 pages
File Size : 44,9 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 0761973133
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author : Manfred B. Steger
Publisher : Oxford University Press
Page : 185 pages
File Size : 42,6 Mb
Release : 2020-05-28
Category : Political Science
ISBN : 9780192589323
We live today in an interconnected world in which ordinary people can became instant online celebrities to fans thousands of miles away, in which religious leaders can influence millions globally, in which humans are altering the climate and environment, and in which complex social forces intersect across continents. This is globalization. In the fifth edition of his bestselling Very Short Introduction Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing. From climate change to the Ebola virus, Donald Trump to Twitter, trade wars to China's growing global profile, Steger explores today's unprecedented levels of planetary integration as well as the recent challenges posed by resurgent national populism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author : Amanda Root
Publisher : SAGE
Page : 201 pages
File Size : 42,8 Mb
Release : 2007-06-18
Category : Social Science
ISBN : 9781848605206
Citizens are caught in a paradox. Voting levels are falling, there are growing feelings of powerlessness, social unfairness and yet citizens are constantly told that they have more choice as well as greater freedom and liberty. This book brilliantly explains these discrepancies. It shows that the new definitions of freedom as responsibility to create prosperity through markets is seriously distorting citizenship whilst appearing to be unbiased and neutral. It exposes inconsistencies in the market-based and apolitical vision of our collective future. This book: outlines how market citizenship involves a new kind of rationality in which citizens are defined as individualized utility maximizers shows how the idea that citizens act primarily to develop their narrow self-interest has encouraged the creation of competitive governance mechanisms analyses how market mechanisms are used to decide who are ′winners′ and ′losers′ - from the loss of youth groups funding to global treaties discussess the shortfalls when key contemporary issues are tackled through ′win-win′ solutions with business working alongside consumers, with little or no role for government explaims how localism and the devolution of power is being used to support the status quo. suggests new kinds of engagement are emerging because markets have undermined politics. Essential reading for students, policy-makers and researchers of citizenship within sociology, politics, economics, geography and social policy.
Author : Herman Mark Schwartz
Publisher : Bloomsbury Publishing
Page : 404 pages
File Size : 42,8 Mb
Release : 2018-11-28
Category : Political Science
ISBN : 9781350311794
Now in its fourth edition, this highly regarded and critically acclaimed textbook offers an authoritative introduction to international political economy. It is unique in offering an accessible, broad introduction to the development of the global economy from its inception to today's complex relationship between states and markets in the midst of economic crises. Herman Mark Schwartz deftly shows that globalization is not a novel phenomenon but a recurrent process whereby markets have, since the 16th century, periodically redistributed economic activity. It links the production of goods and services in one region to the markets for those goods, and shows how this can lead to conflicts among states that try to create, enhance or subdue the markets. Taking into account the continued rise of China, and the recent shift towards populism in the West, this book has been extensively rewritten and updated throughout. This is a thought-provoking text which will encourage upper level undergraduate and postgraduate students to think analytically about the inevitability of a global market influencing a state's policies and geo-economic position and to locate their own thinking within the IPE tradition. New to this Edition: - Thoroughly updated to cover all major developments in global political economy since the financial crisis - Timelines in most chapters show key events in the evolution of the global economy - Offers a particularly clear account, now with chapter summaries, updated examples and a glossary of key terms
