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Author : Alastair Campbell
Publisher : Unknown
Page : 202 pages
File Size : 49,8 Mb
Release : 1983
Category : Art
ISBN : UOM:49015001484790
Author : Radu Frasie
Publisher : Radu Frasie
Page : 145 pages
File Size : 53,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9789730248593
The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations
Author : Anonim
Publisher : Unknown
Page : 261 pages
File Size : 50,6 Mb
Release : 2015
Category : Electronic
ISBN : 0968873456
Author : Aaris Sherin
Publisher : Rockport Publishers
Page : 192 pages
File Size : 46,7 Mb
Release : 2008-07-01
Category : Design
ISBN : 9781616738921
Sustainable design is gaining prominence as a pivotal issue for the future of contemporary practice at the best design schools and at professional design conferences. Graphic designers and their clients are increasingly demanding sustainable solutions. Designers want to address these needs when presenting their work for consideration. As businesses continue to adapt to and provide environmental solutions with their own products, they are demanding it from their creative partners, and designers need to be on the forefront of these initiatives by being well informed. SustainAble will provide the information they need to be ahead of the curve on sustainability issues, inform them on sustainable applications and to approach the issue of sustainability in the areas of paper, printing, formats, materials, inks, and executions.
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 52,6 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : The Graphic Artists Guild
Publisher : MIT Press
Page : 505 pages
File Size : 42,6 Mb
Release : 2023-10-03
Category : Design
ISBN : 9780262379564
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Author : Debbie Rose Myers
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 40,7 Mb
Release : 2011-11-03
Category : Design
ISBN : 9781118174302
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Author : Richard Poulin
Publisher : Unknown
Page : 291 pages
File Size : 48,8 Mb
Release : 2012-10
Category : Art
ISBN : 9781592538256
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Author : Norman Sanders,William Bevington
Publisher : Hastings House Book Publishers
Page : 214 pages
File Size : 44,6 Mb
Release : 1982
Category : Architecture
ISBN : UOM:39015047342277
"This book offers one hundred updated techniques of mechanical and art preparation concisely explained and illustrated ... The guide is divided into three categories: pre-printing preparation; halftone reproduction in black and white, duotone and full color; lithogrpahy and finishing operations"--Back cover.
Author : Graphic Artists Guild (U.S.)
Publisher : Guild (WI)
Page : 212 pages
File Size : 47,9 Mb
Release : 1987
Category : Architecture
ISBN : 0932102069
Author : Alastair Campbell
Publisher : Little Brown GBR
Page : 192 pages
File Size : 47,9 Mb
Release : 1993
Category : Commercial art
ISBN : 0316906581
THE DESIGNER'S HANDBOOK is the essential reference in graphic design colleges throughout the world. This best-selling book has now been completely revised to reflect the sweeping changes that have occurred in the graphic design industry over the past decade. Today, even the smallest design studio is likely to use computers, and new typesetting and colour separation methods influence every aspect of the design process. THE NEW DESIGNER'S HANDBOOK supplies today's designers with everything they need to know as they enter the world of graphic design- from how to work with clients to comissioning photography and illustration, understanding desktop typography and typesetting, producing layouts, preparing material for colour separation, and meeting printers. The substantial updated glossary includes all commonly used design related computer terms.The clear and informative text is fully illustrated with more than 100 illustrations and photographs.
Author : Bryony Gomez-Palacio,Armin Vit
Publisher : Rockport Pub
Page : 401 pages
File Size : 45,9 Mb
Release : 2009
Category : Design
ISBN : 9781592534470
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Author : Alastair Campbell
Publisher : Running Press Book Publishers
Page : 212 pages
File Size : 54,7 Mb
Release : 1993
Category : Architecture
ISBN : PSU:000021990212
Author : Linda Cooper Bowen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 54,8 Mb
Release : 1999-03-08
Category : Architecture
ISBN : 0471293148
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Author : Amy Graver,Ben Jura
Publisher : Unknown
Page : 194 pages
File Size : 40,5 Mb
Release : 2012-07
Category : Design
ISBN : 9781592537853
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
