The History Of Public Relations In China

The History Of Public Relations In China Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The History Of Public Relations In China book. This book definitely worth reading, it is an incredibly well-written.

The History of Public Relations in China

Ke Xue,Sherry Xueer Yu,Mingyang Yu
The History of Public Relations in China Book PDF

Author : Ke Xue,Sherry Xueer Yu,Mingyang Yu
Publisher : Springer Nature
Page : 259 pages
File Size : 41,7 Mb
Release : 2022-11-15
Category : Political Science
ISBN : 9789811940934

Get Book

The History of Public Relations in China by Ke Xue,Sherry Xueer Yu,Mingyang Yu Pdf

This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.

The History of Public Relations in China: The Growth of Public Relations in China (1997-2011)

Ke Xue,Sherry Xueer Yu,Mingyang Yu
The History of Public Relations in China The Growth of Public Relations in China 1997 2011 Book PDF

Author : Ke Xue,Sherry Xueer Yu,Mingyang Yu
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2022
Category : Electronic
ISBN : 9811940940

Get Book

The History of Public Relations in China: The Growth of Public Relations in China (1997-2011) by Ke Xue,Sherry Xueer Yu,Mingyang Yu Pdf

This book is the first on the history of Chinese public relations, and has been selected as one of the "40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the "reform and opening" policy was adopted in 1978 - to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.

The Global Foundations of Public Relations

Robert E. Brown,Burton St. John III,Jenny Zhengye Hou
The Global Foundations of Public Relations Book PDF

Author : Robert E. Brown,Burton St. John III,Jenny Zhengye Hou
Publisher : Routledge
Page : 228 pages
File Size : 42,8 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781351245333

Get Book

The Global Foundations of Public Relations by Robert E. Brown,Burton St. John III,Jenny Zhengye Hou Pdf

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Asian Perspectives on the Development of Public Relations

T. Watson
Asian Perspectives on the Development of Public Relations Book PDF

Author : T. Watson
Publisher : Springer
Page : 245 pages
File Size : 52,8 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781137398154

Get Book

Asian Perspectives on the Development of Public Relations by T. Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Handbook of Public Relations

Robert L. Heath,Gabriel M. Vasquez
Handbook of Public Relations Book PDF

Author : Robert L. Heath,Gabriel M. Vasquez
Publisher : SAGE
Page : 824 pages
File Size : 46,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 076191286X

Get Book

Handbook of Public Relations by Robert L. Heath,Gabriel M. Vasquez Pdf

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.

Multinational Corporations' Public Relations in Host Countries

Liu, Xi
Multinational Corporations Public Relations in Host Countries Book PDF

Author : Liu, Xi
Publisher : Cavendish Square Publishing
Page : 180 pages
File Size : 50,7 Mb
Release : 2005
Category : Business & Economics
ISBN : UCSD:31822035234384

Get Book

Multinational Corporations' Public Relations in Host Countries by Liu, Xi Pdf

This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.

Public Relations in Asia Pacific

Mary M. Devereux,Anne Peirson-Smith
Public Relations in Asia Pacific Book PDF

Author : Mary M. Devereux,Anne Peirson-Smith
Publisher : John Wiley & Sons
Page : 241 pages
File Size : 53,6 Mb
Release : 2011-12-08
Category : Business & Economics
ISBN : 9781118179369

Get Book

Public Relations in Asia Pacific by Mary M. Devereux,Anne Peirson-Smith Pdf

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

International Public Relations

Hugh M. Culbertson,Ni Chen
International Public Relations Book PDF

Author : Hugh M. Culbertson,Ni Chen
Publisher : Routledge
Page : 465 pages
File Size : 55,8 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136689307

Get Book

International Public Relations by Hugh M. Culbertson,Ni Chen Pdf

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

The Global Public Relations Handbook, Revised and Expanded Edition

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Revised and Expanded Edition Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 53,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

Get Book

The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 833 pages
File Size : 50,9 Mb
Release : 2003-06-20
Category : Business & Economics
ISBN : 9781135645489

Get Book

The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Vercic Pdf

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Public Relations in China

D. Wolf
Public Relations in China Book PDF

Author : D. Wolf
Publisher : Springer
Page : 226 pages
File Size : 42,7 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9781137483812

Get Book

Public Relations in China by D. Wolf Pdf

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Public Relations: The Basics

Ron Smith
Public Relations The Basics Book PDF

Author : Ron Smith
Publisher : Routledge
Page : 278 pages
File Size : 48,5 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781135089672

Get Book

Public Relations: The Basics by Ron Smith Pdf

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Asian Perspectives on the Development of Public Relations

T. Watson
Asian Perspectives on the Development of Public Relations Book PDF

Author : T. Watson
Publisher : Springer
Page : 175 pages
File Size : 45,9 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781137398154

Get Book

Asian Perspectives on the Development of Public Relations by T. Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Experiencing Public Relations

Elizabeth Bridgen,Dejan Vercic
Experiencing Public Relations Book PDF

Author : Elizabeth Bridgen,Dejan Vercic
Publisher : Routledge
Page : 226 pages
File Size : 43,9 Mb
Release : 2017-09-28
Category : Social Science
ISBN : 9781351803090

Get Book

Experiencing Public Relations by Elizabeth Bridgen,Dejan Vercic Pdf

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Encyclopedia of Public Relations

Robert L. Heath
Encyclopedia of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1152 pages
File Size : 41,7 Mb
Release : 2013-08-20
Category : Business & Economics
ISBN : 9781452276229

Get Book

Encyclopedia of Public Relations by Robert L. Heath Pdf

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.