The International Dictionary Of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
Page : 432 pages
File Size : 50,9 Mb
Release : 2011-03-24
Category : Business & Economics
ISBN : 9780191044991

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A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Author : Daniel Yadin
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2006-01-01
Category : Electronic
ISBN : 0749449241

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International Dictionary Of Marketing by Daniel Yadin Pdf

Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
Page : 397 pages
File Size : 54,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781468415230

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International Dictionary of Marketing and Communication by Frank William. Jefkins Pdf

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

Author : Daniel L. Yadin
Publisher : Unknown
Page : 0 pages
File Size : 46,7 Mb
Release : 2002
Category : Marketing
ISBN : OCLC:638848481

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The International Dictionary of Marketing by Daniel L. Yadin Pdf

Author : Anonim
Publisher : Unknown
Page : 441 pages
File Size : 44,5 Mb
Release : 2001
Category : Marketing
ISBN : 1597344125

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The International Dictionary of Marketing by Anonim Pdf

Author : Azaz Motiwala
Publisher : Lulu.com
Page : 296 pages
File Size : 52,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781435705128

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The Dictionary of Marketing by Azaz Motiwala Pdf

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Author : Charles Doyle
Publisher : Oxford University Press
Page : 464 pages
File Size : 45,6 Mb
Release : 2016-04-28
Category : Reference
ISBN : 9780191059605

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A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 2024-06-16
Category : Electronic
ISBN : 9789352805419

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by Anonim Pdf

Author : George Thomas Kurian
Publisher : HarperChristian + ORM
Page : 299 pages
File Size : 47,6 Mb
Release : 2013-04-23
Category : Business & Economics
ISBN : 9780814420294

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The AMA Dictionary of Business and Management by George Thomas Kurian Pdf

This helpful resource is your one-stop reference guide to learning an array of terminology so you can impress your bosses and intimidate your peers. What in the world is an acid test ratio, and what does chemistry have to do with anything? How can you talk about your chase demand strategy, per request of the board, if you have no idea what they’re talking about? The business world today consists of a constantly growing range of terminology that not even the brightest and most confident MBA graduates can improvise their way through without a thorough understanding of what they’re talking about. The AMA Dictionary of Business and Management explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more--all the crucial ideas that have transformed business practices and management science in the past 25 years. This book covers a vast range of terminology from all areas of business including: management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. With the clear, authoritative explanations of more than 6,000 key business terms as well as longer entries for ideas needing more elaborate explanations, The AMA Dictionary of Business and Management supplies the depth and clarity needed to better understand the expansive and complex business world of the twenty-first century.

Author : Jerry M. Rosenberg
Publisher : Wiley
Page : 390 pages
File Size : 40,8 Mb
Release : 1995-03-02
Category : Business & Economics
ISBN : 047102502X

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Dictionary of Marketing and Advertising by Jerry M. Rosenberg Pdf

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Author : Scott Dacko
Publisher : Oxford University Press
Page : 661 pages
File Size : 40,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 0199285993

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The Advanced Dictionary of Marketing by Scott Dacko Pdf

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Author : Jerry M. Rosenberg
Publisher : Unknown
Page : 392 pages
File Size : 43,8 Mb
Release : 1995-03-02
Category : Business & Economics
ISBN : UCSD:31822018927186

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Dictionary of Marketing and Advertising by Jerry M. Rosenberg Pdf

Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations

Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 49,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719

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Dictionary of Marketing Communications by Norman A. P. Govoni Pdf

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Author : William J. Raynor
Publisher : Global Professional Publishi
Page : 552 pages
File Size : 42,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 1888998008

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The International Dictionary of Artificial Intelligence by William J. Raynor Pdf

This work shows how to capture the business of mid-sized companies - from the basic concepts of foreign exhange to prospecting the corporate client. The author shows the finer points of foreign exchange regimes recognized by the IMF and that exchange rates are a matter of government restrictions

Author : Gambhir Bhatta
Publisher : Routledge
Page : 708 pages
File Size : 42,5 Mb
Release : 2015-03-27
Category : Business & Economics
ISBN : 9781317467571

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International Dictionary of Public Management and Governance by Gambhir Bhatta Pdf

This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts from various other fields including economics, political science, management, sociology, and psychology. The reference draws from an extensive literature base including books, journals, websites, research reports, government proceedings, legal documents, and international and organizational reports. As the primary source of ready information for students, researchers, scholars, and practitioners, it defines all the fundamental concepts of public management, their applications, and all relevant theories, complete with sources and references.