The Lead Machine

Author : Rich Brooks
Publisher : take flyte publishing
Page : 320 pages
File Size : 43,6 Mb
Release : 2017-01-22
Category : Business & Economics
ISBN : 0998367400

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The Lead Machine by Rich Brooks Pdf

Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.

Author : Justin Roff-Marsh
Publisher : Unknown
Page : 0 pages
File Size : 51,6 Mb
Release : 2015
Category : Organizational change
ISBN : 1626342245

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The Machine by Justin Roff-Marsh Pdf

Brace yourself for plain talk about what's wrong with sales and marketing. Consultant Justin Roff-Marsh says that traditional approaches no longer work: inventories pile up; customers avoid visits from field salespeople; sales technology makes things worse; and commissions and bonuses drive salespeople to underperform. Roff-Marsh, a survivor of the hard-knocks world of sales, interlaces his old-school approach to leadership with a gentler understanding of human motivation. His examples, if sometimes strident, provide sound solutions. Even seasoned sellers, sales executives and CEOs will discover challenging new tactics and strategies for reinventing sales. getAbstract recommends Roff-Marsh's change-driven manual as an illuminating treatment of an alternative tactic for daring salespeople, sales managers, and senior leaders seeking an original and comprehensive sales strategy.

Author : Paul R. Daugherty,H. James Wilson
Publisher : Harvard Business Press
Page : 264 pages
File Size : 50,5 Mb
Release : 2018-03-20
Category : Computers
ISBN : 9781633693876

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Human + Machine by Paul R. Daugherty,H. James Wilson Pdf

AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Author : Martin Reeves,Jack Fuller
Publisher : Harvard Business Press
Page : 248 pages
File Size : 45,7 Mb
Release : 2021-06-08
Category : Business & Economics
ISBN : 9781647820879

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The Imagination Machine by Martin Reeves,Jack Fuller Pdf

A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Author : Dan S. Kennedy
Publisher : Forbesbooks
Page : 0 pages
File Size : 49,8 Mb
Release : 2018
Category : Business & Economics
ISBN : 1946633747

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Magnetic Marketing by Dan S. Kennedy Pdf

MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Author : Brooke Gladstone,Josh Neufeld
Publisher : W. W. Norton & Company
Page : 192 pages
File Size : 43,8 Mb
Release : 2011-05-23
Category : Social Science
ISBN : 9780393083545

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The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone,Josh Neufeld Pdf

"Mind-opening, thought-provoking and incredibly timely… An absolutely spectacular read."—Cory Doctorow, BoingBoing A million listeners trust NPR's Brooke Gladstone to guide them through the complexities of the modern media. Bursting onto the page in vivid comics by acclaimed artist Josh Neufeld, this brilliant radio personality guides us through two millennia of media history, debunking the notion that "The Media" is an external force beyond our control and equipping us to be savvy consumers and shapers of the news. Owing to the graphic format, this book is readable only on larger screens and devices.

Author : Ryan North,Matthew Bennardo,David Malki
Publisher : Machines of Death LLC
Page : 468 pages
File Size : 54,9 Mb
Release : 2010
Category : Fiction
ISBN : 9780982167120

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Machine of Death by Ryan North,Matthew Bennardo,David Malki Pdf

MACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.

Author : Paul Vigna,Michael J. Casey
Publisher : St. Martin's Press
Page : 352 pages
File Size : 40,5 Mb
Release : 2018-02-27
Category : Business & Economics
ISBN : 9781250114600

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The Truth Machine by Paul Vigna,Michael J. Casey Pdf

"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury Secretary From Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet’s Next Big Thing: The Blockchain. Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the “legacy systems” once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all this—a new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain. In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping. Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which we’ve relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takes—moving humanity forward, not backward.

Author : James L. Halperin
Publisher : Ballantine Books
Page : 492 pages
File Size : 51,6 Mb
Release : 1999-09-29
Category : Fiction
ISBN : 9780345439802

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The Truth Machine by James L. Halperin Pdf

Prepare to have your conception of truth rocked to its very foundation. It is the year 2004. Violent crime is the number one political issue in America. Now, the Swift and Sure Anti-Crime Bill guarantees a previously convicted violent criminal one fair trial, one quick appeal, then immediate execution. To prevent abuse of the law, a machine must be built that detects lies with 100 percent accuracy. Once perfected, the Truth Machine will change the face of the world. Yet the race to finish the Truth Machine forces one man to commit a shocking act of treachery, burdening him with a dark secret that collides with everything he believes in. Now he must conceal the truth from his own creation . . . or face his execution. By turns optimistic and chilling--and always profound--The Truth Machine is nothing less than a history of the future, a spellbinding chronicle that resonates with insight, wisdom . . . and astounding possibility. "PROFOUND." --Associated Press

Author : Erik Brynjolfsson,Andrew McAfee
Publisher : W. W. Norton & Company
Page : 320 pages
File Size : 40,7 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9780393239355

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The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Erik Brynjolfsson,Andrew McAfee Pdf

The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

Author : Chris Cooper
Publisher : Createspace Independent Publishing Platform
Page : 256 pages
File Size : 49,7 Mb
Release : 2015-07-30
Category : Electronic
ISBN : 1515241173

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Two-brain Business 2.0 by Chris Cooper Pdf

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

Author : Rajib Roy
Publisher : Unknown
Page : 308 pages
File Size : 48,8 Mb
Release : 2020-04-30
Category : Electronic
ISBN : 9798639901218

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Turn Your Website Into a Lead Machine by Rajib Roy Pdf

Here's How You Can Turn Your Website Into A Well-Oiled Lead-Generating Machine! The purpose of this book is to help you understand the buyer's journey and behavior on your website, and how you can design your website based on that information. Building your website centered around this information will make your website into a lead generating machine. The book is written in simple English, which is easy to understand and comprehend. The author has tried to write this book in such a way that the readers feel as if he is talking to them directly. There are plenty of examples provided by the author in the text, to make it easy for the reader to understand the concepts that are explained in the book. These examples come from the author's personal experience of 17 years of website design and development. After reading this book, you should be well-versed in knowing your buyer, understanding their persona, behavior, and journey on your website. You will learn the different reasons why your website fails to generate leads, and how to avoid them when building your website. The other concepts important to website design (such as SEO, Digital Marketing, UI and UX) are also explained in this book. Along with design, content plays an important role in lead generation, and a whole chapter is dedicated to how you can write converting content for your website. You will also learn website redesign strategy, and how to design the important pages of your website. You can treat this book as a guide, and refer to it anytime you need to brush up on your knowledge of a topic.

Author : Rex Miller,Mark Richard Miller
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 52,6 Mb
Release : 2004-01-30
Category : Technology & Engineering
ISBN : 9780764555268

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Audel Machine Shop Basics by Rex Miller,Mark Richard Miller Pdf

Use the right tool the right way Here, fully updated to include new machines and electronic/digital controls, is the ultimate guide to basic machine shop equipment and how to use it. Whether you're a professional machinist, an apprentice, a trade student, or a handy homeowner, this fully illustrated volume helps you define tools and use them properly and safely. It's packed with review questions for students, and loaded with answers you need on the job. Mark Richard Miller is a Professor and Chairman of the Industrial Technology Department at Texas A&M University in Kingsville, Texas. * Understand basic machine shop practice and safety measures * Recognize the variations in similar tools and the purposes they serve * Learn recommended methods of mounting work in different machines * Obtain a complete working knowledge of numerically controlled machines and the operations they perform * Review procedures for safe and efficient use of cutting tools and cutters * Expand your knowledge with clear, step-by-step illustrations of proper equipment set-up and operation

Author : Tracy Kidder
Publisher : Back Bay Books
Page : 222 pages
File Size : 40,9 Mb
Release : 2011-08-23
Category : Computers
ISBN : 9780316204552

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The Soul of A New Machine by Tracy Kidder Pdf

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. "Fascinating...A surprisingly gripping account of people at work." --Wall Street Journal

Author : Ryan Deiss
Publisher : Unknown
Page : 128 pages
File Size : 41,9 Mb
Release : 2015-03-09
Category : Electronic
ISBN : 194304600X

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Invisible Selling Machine by Ryan Deiss Pdf