The Librarian S Nitty Gritty Guide To Social Media

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The Librarian's Nitty-Gritty Guide to Social Media

Laura Solomon
The Librarian s Nitty Gritty Guide to Social Media Book PDF

Author : Laura Solomon
Publisher : American Library Association
Page : 226 pages
File Size : 53,9 Mb
Release : 2013
Category : Computers
ISBN : 9780838911600

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The Librarian's Nitty-Gritty Guide to Social Media by Laura Solomon Pdf

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

The Librarian's Nitty-Gritty Guide to Content Marketing

Laura Solomon
The Librarian s Nitty Gritty Guide to Content Marketing Book PDF

Author : Laura Solomon
Publisher : American Library Association
Page : 129 pages
File Size : 50,8 Mb
Release : 2016-04-11
Category : Language Arts & Disciplines
ISBN : 9780838914359

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The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon Pdf

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

The Librarian's Nitty-Gritty Guide to Content Marketing

Laura Solomon
The Librarian s Nitty Gritty Guide to Content Marketing Book PDF

Author : Laura Solomon
Publisher : American Library Association
Page : 128 pages
File Size : 43,5 Mb
Release : 2016-06-10
Category : Language Arts & Disciplines
ISBN : 9780838914366

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The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon Pdf

What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Managerial Leadership for Librarians

G. Edward Evans,Holland Christie
Managerial Leadership for Librarians Book PDF

Author : G. Edward Evans,Holland Christie
Publisher : Bloomsbury Publishing USA
Page : 431 pages
File Size : 45,5 Mb
Release : 2017-10-11
Category : Language Arts & Disciplines
ISBN : 9798216114086

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Managerial Leadership for Librarians by G. Edward Evans,Holland Christie Pdf

Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effectively. Managing a library presents a significantly different challenge than managing a small business, a corporation, or even a school or charity organization. To be effective managers and excel in their careers, librarians must understand their unique position in the social landscape and leverage that role to become influential leaders. This guide shows librarians how to make the most of their inherent skills and develop new leadership strengths in order to become better library managers, advance their careers, and sustain their libraries—in spite of changing environments and shrinking budgets. The book examines many facets of managerial leadership, defines what managerial leadership is, and describes how to assess and increase leadership skills. The chapters also identify the constraints unique to libraries and explain how you can develop positive relationships with government boards, turn a vision into a practical strategic plan, and exercise fiscal control. You will gain invaluable knowledge about fund raising, developing political skills, advocacy and lobbying, and legal and ethical concerns, specifically in the library environment. The final section of the book is devoted to people skills—understanding yourself and others, developing staff, collaboration, negotiation, meetings and presentations, and creating future success.

Marketing Moxie for Librarians

Paula Watson-Lakamp
Marketing Moxie for Librarians Book PDF

Author : Paula Watson-Lakamp
Publisher : Bloomsbury Publishing USA
Page : 139 pages
File Size : 49,8 Mb
Release : 2015-05-07
Category : Language Arts & Disciplines
ISBN : 9798216115021

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Marketing Moxie for Librarians by Paula Watson-Lakamp Pdf

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

Breakthrough Branding

Suzanne Walters,Kent Jackson
Breakthrough Branding Book PDF

Author : Suzanne Walters,Kent Jackson
Publisher : American Library Association
Page : 218 pages
File Size : 43,7 Mb
Release : 2013-05-17
Category : Business & Economics
ISBN : 9781555707668

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Breakthrough Branding by Suzanne Walters,Kent Jackson Pdf

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.

Growing Your Library Career with Social Media

Daniella Smith
Growing Your Library Career with Social Media Book PDF

Author : Daniella Smith
Publisher : Chandos Publishing
Page : 208 pages
File Size : 42,8 Mb
Release : 2018-07-20
Category : Computers
ISBN : 9780081024126

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Growing Your Library Career with Social Media by Daniella Smith Pdf

Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media. Gives strategies, resources, and social media tools for career advancement in librarianship Presents interviews from experienced librarians on how best to use social media Offers real-world experience of great use to practicing librarians Incorporates original research unique to this book, which librarians can use Includes practical resources so librarians can start using social media tools immediately

Beyond Banned Books

Kristin Pekoll
Beyond Banned Books Book PDF

Author : Kristin Pekoll
Publisher : American Library Association
Page : 187 pages
File Size : 45,6 Mb
Release : 2019-05-01
Category : Language Arts & Disciplines
ISBN : 9780838918890

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Beyond Banned Books by Kristin Pekoll Pdf

This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.

Mobile Technologies in Libraries

Ben Rawlins
Mobile Technologies in Libraries Book PDF

Author : Ben Rawlins
Publisher : Rowman & Littlefield
Page : 136 pages
File Size : 54,8 Mb
Release : 2016-09-08
Category : Language Arts & Disciplines
ISBN : 9781442264250

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Mobile Technologies in Libraries by Ben Rawlins Pdf

The rapid expansion of mobile technology has had a profound impact on many different sectors, industries, and institutions, among those that have been affected are libraries. With more users expecting access to information and resources in a mobile optimized format, libraries have had to adapt to meet the needs of users. Mobile Technologies in Libraries: A LITA Guide is written for library staff interested in how mobile technologies have changed the way we access, and expect to access, information, as well as how libraries can incorporate and adapt to mobile technology.

The Slow Book Revolution

Meagan Lacy
The Slow Book Revolution Book PDF

Author : Meagan Lacy
Publisher : Bloomsbury Publishing USA
Page : 149 pages
File Size : 52,7 Mb
Release : 2014-09-24
Category : Language Arts & Disciplines
ISBN : 9798216145769

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The Slow Book Revolution by Meagan Lacy Pdf

This inspiring guide shows how to implement the principles of the Slow Book movement in college campus libraries as well as public and high school libraries, with the ultimate goals of encouraging pensive reading habits and creating a lifelong enjoyment of books. In a world of constant Facebook posts and Tweets, digital distractions and online reading habits are wearing at students' ability to focus, reflect, synthesize, and think deeply. This professional text, based on a concept introduced by Maura Kelly in the online edition of The Atlantic, delves into the trend toward contemplative reading—otherwise known as the Slow Book movement—explaining what it is, why it's important, and how you can implement it in various ways and in multiple settings. Author and librarian Meagan Lacy, along with contributions from others in the field, offers insights, advice, and practical tools to help you foster an appreciation of reading in students both during and after college. The first part of the book establishes the importance of the Slow Book movement, while the second and third sections combine case studies and guidance for employing the principles of this method across multiple genres, including fiction, nonfiction, classics, and contemporary works. Chapters build a rationale for the approach, describe its underlying philosophy, and articulate concrete ways to apply the methodology in different venues.

Law Librarianship in the Digital Age

Ellyssa Kroski
Law Librarianship in the Digital Age Book PDF

Author : Ellyssa Kroski
Publisher : Scarecrow Press
Page : 533 pages
File Size : 41,6 Mb
Release : 2013-11-14
Category : Language Arts & Disciplines
ISBN : 9780810888074

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Law Librarianship in the Digital Age by Ellyssa Kroski Pdf

It is absolutely essential that today’s law librarians are digitally literate in addition to possessing an understanding and awareness of recent advancements and trends in information technology as they pertain to the library field. Law Libraries in the Digital Age offers a one-stop, comprehensive guide to achieving both of those goals. This go-to resource covers the most cutting-edge developments that face today’s modern law libraries, including e-Books, mobile device management, Web scale discovery, cloud computing, social software, and much more. These critical issues and concepts are approached from the perspective of tech-savvy library leaders who each discuss how forward-thinking libraries are tackling such traditional library practices as reference, collection development, technical services, and administration in this new “digital age.” Each chapter explores the key concepts and issues that are currently being discussed at major law library conferences and events today and looks ahead to what’s on the horizon for law libraries in the future. Chapters have been written by the field’s top innovators from all areas of legal librarianship, including academic, government, and private law libraries, who have strived to provide inspiration and guidance to tomorrow’s law library leaders.

Social Media for Communication and Instruction in Academic Libraries

Joe, Jennifer,Knight, Elisabeth
Social Media for Communication and Instruction in Academic Libraries Book PDF

Author : Joe, Jennifer,Knight, Elisabeth
Publisher : IGI Global
Page : 319 pages
File Size : 53,8 Mb
Release : 2019-03-01
Category : Language Arts & Disciplines
ISBN : 9781522580980

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Social Media for Communication and Instruction in Academic Libraries by Joe, Jennifer,Knight, Elisabeth Pdf

The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Future Directions in Digital Information

David Baker,Lucy Ellis
Future Directions in Digital Information Book PDF

Author : David Baker,Lucy Ellis
Publisher : Chandos Publishing
Page : 422 pages
File Size : 54,8 Mb
Release : 2020-10-24
Category : Language Arts & Disciplines
ISBN : 9780128221778

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Future Directions in Digital Information by David Baker,Lucy Ellis Pdf

The last decade has seen significant global changes that have impacted the library, information, and learning services and sciences. There is now a mood to find pragmatic information solutions to pressing global challenges. Future Directions in Digital Information presents the latest ideas and approaches to digital information from across the globe, portraying a sense of transition from old to new. This title is a comprehensive, international take on key themes, advances, and trends in digital information, including the impact of developing technologies. The latest volume in the ‘Chandos Digital Information Review Series’, this book will help practitioners and thinkers looking to keep pace with, and excel among, the digital choices and pathways on offer, to develop new systems and models, and gain information on trends in the educational and industry contexts that make up the information sphere. A group of international contributors has been assembled to give their view on how information professionals and scientists are creating the future along five distinct themes: Strategy and Design; Who are the Users?; Where Formal meets Informal; Applications and Delivery; and finally, New Paradigms. The multinational perspectives contained in this volume acquaint readers with problems, approaches, and achievements in digital information from around the world, with equity of information access emerging as a key challenge. Presents a global perspective on how information science and services are changing and how they can best adapt Gives insight into how managers can make the best decisions about the future provision of their information services Engages key practical issues faced by information professionals such as how best to collect and deploy user data in libraries Presents digital literacy as a global theme, stressing the need to foster literacy in a broad range of contexts Interrogates how ready information professionals are for emergent technological and social change across the globe

Mobile Social Marketing in Libraries

Samantha C. Helmick
Mobile Social Marketing in Libraries Book PDF

Author : Samantha C. Helmick
Publisher : Rowman & Littlefield
Page : 127 pages
File Size : 49,7 Mb
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 9781442243828

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Mobile Social Marketing in Libraries by Samantha C. Helmick Pdf

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club

Library Programs and Services

G. Edward Evans,Margaret Zarnosky Saponaro,Holland Christie,Carol Sinwell
Library Programs and Services Book PDF

Author : G. Edward Evans,Margaret Zarnosky Saponaro,Holland Christie,Carol Sinwell
Publisher : Bloomsbury Publishing USA
Page : 406 pages
File Size : 48,5 Mb
Release : 2015-06-30
Category : Language Arts & Disciplines
ISBN : 9798216111399

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Library Programs and Services by G. Edward Evans,Margaret Zarnosky Saponaro,Holland Christie,Carol Sinwell Pdf

Covering every essential topic ranging from circulation and literacy instruction to reference and security, this benchmark text provides an up-to-date, broadly based view of library public service and its functions. Supplying essential, foundational reading for students of library public services as well as an up-to-date overview for practitioners who wish to refresh their knowledge or acquaint themselves with a new area of responsibility, this book's broad and solid coverage will benefit anyone concerned with developing or maintaining the public face of the library. A revision and expansion of Libraries Unlimited's Introduction to Library Public Services: Seventh Edition, this edition has new chapters covering such topics as e-resources, collections, print and other media, and facilities and funding. Additionally, every chapter has been substantially updated and reorganized to better reflect the role of technology in library services today. The book begins with background information on public services in libraries and an analysis of the library's public service philosophy. Then, the authors delve into staffing and assessment of services, moving logically to major functional areas of public services—reference, instruction, document delivery, circulation and reserves, collections, programming, safety and security issues, and facilities and funding. Real-life anecdotes from public, academic, and school libraries illustrate principles and concepts throughout the book. For each topic, the authors detail its role and philosophy, and offer key points to remember, references, and lists for further reading.