The Magazines Handbook

Author : Jenny McKay
Publisher : Routledge
Page : 361 pages
File Size : 54,7 Mb
Release : 2013-03-05
Category : Language Arts & Disciplines
ISBN : 9781136500145

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The Magazines Handbook by Jenny McKay Pdf

The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of ‘new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.

Author : Jenny McKay
Publisher : Routledge
Page : 289 pages
File Size : 42,5 Mb
Release : 2002-01-04
Category : Performing Arts
ISBN : 9781134698851

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The Magazines Handbook by Jenny McKay Pdf

"The Magazines Handbook critically questions many of the assumptions of the magazine industry and covers the practical aspects of magazine work while drawing on some of the best writing about magazines from both journalists and media theorists."--Jacket

Author : Miglena Sternadori,Tim Holmes
Publisher : John Wiley & Sons
Page : 604 pages
File Size : 41,6 Mb
Release : 2020-02-28
Category : Social Science
ISBN : 9781119151562

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The Handbook of Magazine Studies by Miglena Sternadori,Tim Holmes Pdf

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Author : Horst Moser,Ilse Moser
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2011
Category : Graphic arts
ISBN : 0500515735

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The Art Directors' Handbook of Professional Magazine Design by Horst Moser,Ilse Moser Pdf

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, Horst Moser has selected a huge range of examples from his amazing collection of international magazines and used them to illustrate the principles of classic editorial design. He discusses the design challenges that face today's art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques that can be used year after year. This striking ideas book offers a range of innovative approaches for every aspect of a magazine, inside and out, pictorial and typographical, from standfirsts and subheads to columns and captions. With over a thousand full-colour illustrations, this will be an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.

Author : Jenny McKay
Publisher : Routledge
Page : 360 pages
File Size : 55,7 Mb
Release : 2018-10-10
Category : Language Arts & Disciplines
ISBN : 9781351616881

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The Magazines Handbook by Jenny McKay Pdf

The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career. Chapters include: advice on embarking on a career in magazine journalism; an overview of magazine design and the production process; analysis of the state of the magazine industry today, with a look to its future; a discussion of legal issues related to magazine journalism; a glossary of key terms and recommended reading in every chapter. Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.

Author : David Abrahamson,Marcia Prior-Miller
Publisher : Unknown
Page : 128 pages
File Size : 52,8 Mb
Release : 2015
Category : Periodicals
ISBN : 1317524519

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The Routledge Handbook of Magazine Research by David Abrahamson,Marcia Prior-Miller Pdf

Author : Gordon Wells
Publisher : Unknown
Page : 137 pages
File Size : 41,7 Mb
Release : 1987-01
Category : Authorship
ISBN : 0850317878

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The Magazine Writer's Handbook by Gordon Wells Pdf

Designed to be of interest to writers of magazine articles and short stories, this book provides information on over 70 British magazines, and comments on many more. For each magazine the author examines a typical issue and offers information on readership and editorial policy.

Author : David E. Sumner,Shirrel Rhoades
Publisher : Peter Lang
Page : 226 pages
File Size : 50,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 082047617X

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Magazines by David E. Sumner,Shirrel Rhoades Pdf

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Author : Willard Grosvenor Bleyer
Publisher : Unknown
Page : 0 pages
File Size : 43,6 Mb
Release : 1919
Category : Authorship
ISBN : OCLC:1032774492

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How to Write Special Feature Articles by Willard Grosvenor Bleyer Pdf

Author : John Morrish,Paul Bradshaw
Publisher : Routledge
Page : 343 pages
File Size : 45,9 Mb
Release : 2012-03-12
Category : Language Arts & Disciplines
ISBN : 9781136642067

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Magazine Editing by John Morrish,Paul Bradshaw Pdf

Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.

Author : Edd Applegate
Publisher : Rowman & Littlefield
Page : 286 pages
File Size : 47,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0742530671

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Strategic Copywriting by Edd Applegate Pdf

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Author : Willard Grosvenor Bleyer
Publisher : Unknown
Page : 384 pages
File Size : 40,8 Mb
Release : 2008-06-01
Category : Fiction
ISBN : 1436878349

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How to Write Special Feature Articles by Willard Grosvenor Bleyer Pdf

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Author : Sammye Johnson,Patricia Prijatel
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 50,6 Mb
Release : 2007
Category : American periodicals
ISBN : 0195304179

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The Magazine from Cover to Cover by Sammye Johnson,Patricia Prijatel Pdf

For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.

Author : Benton Rain Patterson,Coleman E. P. Patterson
Publisher : Wiley-Blackwell
Page : 200 pages
File Size : 40,9 Mb
Release : 2003-03-31
Category : Social Science
ISBN : 0813810795

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The Editor in Chief by Benton Rain Patterson,Coleman E. P. Patterson Pdf

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines: * Launching * Funding * Organizing a staff * Increasing readership Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

Author : Michelle Ruberg
Publisher : Writer's Digest Books
Page : 260 pages
File Size : 47,6 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : UOM:39015060611335

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Writer's Digest Handbook of Magazine Article Writing by Michelle Ruberg Pdf

This book is the only resource writers need for all of their questions on how to: brainstorm creative article ideas; find the right magazine for their work; and keep editors coming back for more!