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Author : John Williams
Publisher : Unknown
Page : 0 pages
File Size : 41,5 Mb
Release : 1996
Category : Sales promotion
ISBN : OCLC:1392417525
Author : Herschell Gordon Lewis
Publisher : Unknown
Page : 14 pages
File Size : 49,5 Mb
Release : 1974
Category : Sales
ISBN : 0070375275
Author : Chris Brown
Publisher : Unknown
Page : 321 pages
File Size : 43,5 Mb
Release : 1993
Category : Marketing
ISBN : 0749409983
This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages. Detailed advice is provided on timing, budgets, safety and quality clearance, as well as the problems caused by tax, legal requirements and fulfilment. It is hoped that this text will help readers to undertake campaigns that will achieve their aims, be profitable and capture the public's imagination.
Author : Don E. Schultz,William A. Robinson,Lisa Petrison
Publisher : N T C Business Books
Page : 197 pages
File Size : 46,9 Mb
Release : 1993
Category : Sales promotion
ISBN : 0844233668
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 0 pages
File Size : 55,6 Mb
Release : 2007-06-01
Category : Law
ISBN : 1845924568
This new edition of Sales Promotion and Direct Marketing Law: A Practical Guide offers comprehensive advice on the law relating to sales promotion and direct marketing. An essential and practical guide for sales promotion and direct marketing professionals, this book highlights key developments and helps you to avoid possible legal pitfalls. Straightforward, no-nonsense advice Written by one of the foremost authorities on marketing law, the new edition meets a clear and continuing need for straightforward, no-nonsense advice in this fi eld. It uses a question-and-answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and direct marketing professionals, this book is based on many years of practical experience on the part of the author. New Legislation - New Content Sales Promotion and Direct Marketing Law: A Practical Guide, 5th edition has been thoroughly updated to include coverage of the important implications of the Gambling Act 2005, which will have a profound effect on the legal framework for prize promotions from September 1st 2007. Now fully revised, this new fifth edition also covers: The self-regulatory controls affecting sales promotion and direct marketing The laws on price claims Intellectual property issues Running promotions in Europe Data protection issues An essential addition to the bookshelf of every sales and marketing professional, this book will ensure that all of your promotions and campaigns adhere to the current legal guidelines.
Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Page : 682 pages
File Size : 45,6 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 8174466398
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : Stanley M. Ulanoff
Publisher : McGraw-Hill Companies
Page : 652 pages
File Size : 48,9 Mb
Release : 1985
Category : Business & Economics
ISBN : UCSC:32106006923863
Author : Dr. Mrs. D. Rathi
Publisher : Lulu.com
Page : 280 pages
File Size : 41,8 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9781794760684
Author : Roddy Mullin
Publisher : Routledge
Page : 312 pages
File Size : 48,8 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9781351341257
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Author : David Horchover
Publisher : Capstone
Page : 0 pages
File Size : 54,9 Mb
Release : 2002-04-03
Category : Business & Economics
ISBN : 1841121967
Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Author : Steve Ogden-Barnes,Stella Minahan
Publisher : Business Expert Press
Page : 197 pages
File Size : 40,8 Mb
Release : 2015-01-12
Category : Business & Economics
ISBN : 9781631570483
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Author : Julian Cummins
Publisher : Unknown
Page : 0 pages
File Size : 48,7 Mb
Release : 1989
Category : Electronic
ISBN : OCLC:1344131364
Author : A. Toop, R. Elliott, P. Choudhury,R. Elliott,A. Toop
Publisher : Orient Blackswan
Page : 172 pages
File Size : 54,7 Mb
Release : 1991
Category : Electronic
ISBN : 8125007822
Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Author : Anonim
Publisher : Unknown
Page : 706 pages
File Size : 48,6 Mb
Release : 1961
Category : Marketing
ISBN : STANFORD:36105210309675
Author : Anonim
Publisher : Unknown
Page : 822 pages
File Size : 50,7 Mb
Release : 1956
Category : Business
ISBN : STANFORD:36105133447164