Sales Promotion Decision Making

Author : Steve Ogden-Barnes,Stella Minahan
Publisher : Business Expert Press
Page : 197 pages
File Size : 51,6 Mb
Release : 2015-01-12
Category : Business & Economics
ISBN : 9781631570483

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Sales Promotion Decision Making by Steve Ogden-Barnes,Stella Minahan Pdf

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Author : Anonim
Publisher : Nirali Prakashan
Page : 118 pages
File Size : 52,5 Mb
Release : 1969
Category : Advertising
ISBN : 8185790795

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Advertising and Sales Promotion by Anonim Pdf

Author : Robert L. King
Publisher : Springer
Page : 377 pages
File Size : 45,9 Mb
Release : 2015-04-27
Category : Business & Economics
ISBN : 9783319170497

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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by Robert L. King Pdf

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Bir Singh
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2006
Category : Sales management
ISBN : 8126128259

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Sales Promotion Management by Bir Singh Pdf

Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.

Author : Roddy Mullin,Julian Cummins
Publisher : Kogan Page Publishers
Page : 320 pages
File Size : 49,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749450212

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Sales Promotion by Roddy Mullin,Julian Cummins Pdf

Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Page : 682 pages
File Size : 47,7 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 8174466398

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Advertising And Sales Promotion by S H H Kazmi,Satish K Batra Pdf

Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Author : Patrick J. Robinson,David Johnston Luck
Publisher : Unknown
Page : 296 pages
File Size : 44,8 Mb
Release : 1964
Category : Market surveys
ISBN : UOM:49015001094953

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Promotional Decision Making: Practice and Theory by Patrick J. Robinson,David Johnston Luck Pdf

Author : B. J. Dunlap
Publisher : Springer
Page : 581 pages
File Size : 53,9 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9783319132549

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by B. J. Dunlap Pdf

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Dr. Saibal Roy
Publisher : Sankalp Publication
Page : 246 pages
File Size : 47,7 Mb
Release : 2024-07-03
Category : Business & Economics
ISBN : 9788194556442

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Advertisement And Sales Promotion. by Dr. Saibal Roy Pdf

New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.

Author : John A. Quelch
Publisher : Chinese University Press
Page : 772 pages
File Size : 41,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9629962799

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Readings in Modern Marketing by John A. Quelch Pdf

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : P. Chellasamy
Publisher : Archers & Elevators Publishing House
Page : 253 pages
File Size : 46,7 Mb
Release : 2014
Category : Antiques & Collectibles
ISBN : 9789383241248

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Emerging Trends in Finance by P. Chellasamy Pdf

Author : Harper W. Boyd
Publisher : Unknown
Page : 628 pages
File Size : 47,5 Mb
Release : 2002
Category : Business & Economics
ISBN : PSU:000047432154

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Marketing Management by Harper W. Boyd Pdf

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Author : Alibaba Cloud Intelligence GTS
Publisher : CRC Press
Page : 459 pages
File Size : 47,7 Mb
Release : 2022-06-13
Category : Computers
ISBN : 9781000574975

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Digital Transformation in Cloud Computing by Alibaba Cloud Intelligence GTS Pdf

With the rapid development of cloud computing and digital transformation, well-designed cloud-based architecture is always in urgent need. Illustrated by project cases from the Chinese technology company Alibaba, this book elaborates how to design a cloud-based application system and build them on the cloud. Cloud computing is far from being just a resource provider; it offers database, storage and container services that can help to leverage key advantages for business growth. Based on this notion, authors from the Alibaba Cloud Global Technology Services introduce new concepts and cutting-edge technology in the field, including cloud-native, high-availability and disaster tolerance design on cloud, business middle office, data middle office, and enterprise digital transformation. Resting upon Alibaba’s years of practice and achievements in the field of cloud technology, the volume also elucidates the methodology and practice solutions of digital construction, including methodology, product tools, technical processes, architecture design, cloud application capacity assessment and optimization, etc. The book will appeal to researchers, students, and especially IT practitioners, professionals, and managers interested in cloud computing, digital transformation, cloud migration, business middle office, data middle office, as well as the Alibaba Cloud itself.

Author : Belch
Publisher : McGraw Hill
Page : 881 pages
File Size : 44,7 Mb
Release : 2014-09-16
Category : Business & Economics
ISBN : 9780077170479

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Ebook: Advertising and Promotion by Belch Pdf

Ebook: Advertising and Promotion

Author : Cengiz Kahraman,Selcuk Cebi,Sezi Cevik Onar,Basar Oztaysi,A. Cagri Tolga,Irem Ucal Sari
Publisher : Springer
Page : 1392 pages
File Size : 47,9 Mb
Release : 2019-07-05
Category : Technology & Engineering
ISBN : 9783030237561

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Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making by Cengiz Kahraman,Selcuk Cebi,Sezi Cevik Onar,Basar Oztaysi,A. Cagri Tolga,Irem Ucal Sari Pdf

This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.