The Marketing Manager S Handbook

Author : Eric Gagnon
Publisher : Internet Media
Page : 0 pages
File Size : 44,6 Mb
Release : 2003
Category : Marketing
ISBN : 1884640044

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The Marketing Manager's Handbook by Eric Gagnon Pdf

Effective Marketing presentation and execution is the difference between success or failure in your company's marketing program. The Marketing Manager's Handbook is the practical desktop reference for marketing managers who want to improve the implementations and effectiveness of their marketing programs to increase sales for their companies. The Marketing Manager's Handbook details the proven techniques required for the planning, development, presentation, and successful execution of marketing programs for companies of all sizes who sell their products in business-to-business, trade, and industrial markets.

Author : Barry Callen
Publisher : McGraw Hill Professional
Page : 273 pages
File Size : 46,6 Mb
Release : 2009-09-11
Category : Business & Economics
ISBN : 9780071713467

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Managers Guide to Marketing, Advertising, and Publicity by Barry Callen Pdf

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

Author : Teresa Swartz,Dawn Iacobucci
Publisher : SAGE
Page : 538 pages
File Size : 43,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 0761916121

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Handbook of Services Marketing and Management by Teresa Swartz,Dawn Iacobucci Pdf

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Author : Bly
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2000
Category : Electronic
ISBN : 0130161101

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Marketing Managers Handbook by Bly Pdf

Author : Sidney J. Levy,George R. Frerichs
Publisher : Irwin Professional Publishing
Page : 1432 pages
File Size : 48,9 Mb
Release : 1994
Category : Business & Economics
ISBN : 0850132037

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The Dartnell Marketing Manager's Handbook by Sidney J. Levy,George R. Frerichs Pdf

The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.

Author : Sidney J. Levy,George R. Frerichs,Howard L. Gordon
Publisher : Unknown
Page : 1462 pages
File Size : 51,6 Mb
Release : 1994-06
Category : Business & Economics
ISBN : 0850133149

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The Dartnell Marketing Manager's Handbook by Sidney J. Levy,George R. Frerichs,Howard L. Gordon Pdf

Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.

Author : Edwin E. Bobrow,Mark David Bobrow
Publisher : Irwin Professional Publishing
Page : 528 pages
File Size : 40,7 Mb
Release : 1985
Category : Business & Economics
ISBN : UOM:39076000487939

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Marketing Handbook: Marketing management by Edwin E. Bobrow,Mark David Bobrow Pdf

Author : Guy Tomlinson,Tim Arnold
Publisher : The Marketing Directors
Page : 402 pages
File Size : 41,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780955886010

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The Marketing Director's Handbook by Guy Tomlinson,Tim Arnold Pdf

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.

Author : Debra Zahay
Publisher : Business Expert Press
Page : 175 pages
File Size : 44,7 Mb
Release : 2015-01-27
Category : Business & Economics
ISBN : 9781606499252

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Digital Marketing Management by Debra Zahay Pdf

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Author : Linda Gorchels
Publisher : McGraw-Hill Companies
Page : 312 pages
File Size : 44,8 Mb
Release : 2000
Category : New products
ISBN : UCSD:31822028802999

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The Product Manager's Handbook by Linda Gorchels Pdf

"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Author : Steuart Henderson Britt
Publisher : Unknown
Page : 1293 pages
File Size : 53,9 Mb
Release : 1986
Category : Marketing
ISBN : OCLC:36535620

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The Dartnell Marketing Manager's Handbook by Steuart Henderson Britt Pdf

Author : Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton
Publisher : Edward Elgar Publishing
Page : 529 pages
File Size : 42,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781781005224

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Handbook of Marketing Strategy by Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton Pdf

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Author : Linda Gorchels
Publisher : McGraw Hill Professional
Page : 409 pages
File Size : 52,6 Mb
Release : 2005-11-28
Category : Business & Economics
ISBN : 9780071772099

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The Product Managers Handbook, 3E by Linda Gorchels Pdf

Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Author : Barton A Weitz,Robin Wensley
Publisher : SAGE
Page : 618 pages
File Size : 53,7 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 1412921201

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Handbook of Marketing by Barton A Weitz,Robin Wensley Pdf

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Author : Debra Zahay
Publisher : Business Expert Press
Page : 188 pages
File Size : 48,7 Mb
Release : 2020-09-23
Category : Business & Economics
ISBN : 9781951527938

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Digital Marketing Management, Second Edition by Debra Zahay Pdf

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.