The Marketing Of World War Ii In The Us 1939 1946

Author : Albert N. Greco
Publisher : Palgrave Pivot
Page : 147 pages
File Size : 51,5 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 3030395219

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The Marketing of World War II in the US, 1939-1946 by Albert N. Greco Pdf

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Author : Albert N. Greco
Publisher : Springer Nature
Page : 161 pages
File Size : 40,6 Mb
Release : 2020-06-10
Category : Business & Economics
ISBN : 9783030395193

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The Marketing of World War II in the US, 1939-1946 by Albert N. Greco Pdf

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Author : Research Publications, inc
Publisher : Primary Source Microfilm
Page : 130 pages
File Size : 40,5 Mb
Release : 1979
Category : Administrative agencies
ISBN : UOM:39015089076973

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Administrative Histories of World War II Civilian Agencies of the Federal Government ; Administrative Histories of U.S. Civilian Agencies, Korean War by Research Publications, inc Pdf

Author : Anonim
Publisher : Unknown
Page : 720 pages
File Size : 48,5 Mb
Release : 1954
Category : Produce trade
ISBN : WISC:89047534060

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The Marketing and Transportation Situation by Anonim Pdf

Author : Gerald D. Nash
Publisher : U of Nebraska Press
Page : 336 pages
File Size : 45,6 Mb
Release : 1990-01-01
Category : History
ISBN : 0803283601

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The American West Transformed by Gerald D. Nash Pdf

The industrialization of the American West during World War II brought about rapid and far-reaching social, cultural, and economic changes. Gerald D. Nash shows that the effect of the war on that region was nothing less than explosive.

Author : Albert N. Greco
Publisher : Springer Nature
Page : 152 pages
File Size : 50,8 Mb
Release : 2023-05-17
Category : Education
ISBN : 9783031304156

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The College Textbook Publishing Industry in the U.S. 2000-2022 by Albert N. Greco Pdf

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

Author : Anonim
Publisher : Unknown
Page : 112 pages
File Size : 55,5 Mb
Release : 1990
Category : Agriculture
ISBN : MINN:319510030413888

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Chronological Landmarks in American Agriculture by Anonim Pdf

This chronology lists major events in the history of U.S. agriculture. A source to which the reader may turn for additional information on the subject is included with most of the events. Generally, each source appears only once, although it may apply to more than one chronological citation. pp. The reader interested in a particular subject can compile a short bibliography by consulting each citation for that subject.

Author : Maryanna S. Smith
Publisher : Unknown
Page : 108 pages
File Size : 43,5 Mb
Release : 1979
Category : Agriculture
ISBN : UIUC:30112027512463

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Chronological Landmarks in American Agriculture by Maryanna S. Smith Pdf

Author : Anonim
Publisher : Unknown
Page : 374 pages
File Size : 54,6 Mb
Release : 1955
Category : Produce trade
ISBN : CORNELL:31924069810970

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Marketing and Transportation Situation by Anonim Pdf

Author : Alex Souchen
Publisher : UBC Press
Page : 302 pages
File Size : 52,5 Mb
Release : 2020-04-15
Category : History
ISBN : 9780774862950

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War Junk by Alex Souchen Pdf

During the Second World War, Canadian factories produced mountains of munitions and supplies, including some 800 ships, 16,000 aircraft, 800,000 vehicles, and over 4.6 billion rounds of ammunition and artillery shells. However, the end of hostilities in 1945 turned the leftover assets into peacetime liabilities. Alex Souchen provides a definitive account of the disposal crisis triggered by Allied victory and shows how Canadians responded to the unprecedented divestment of public property by reusing and recycling military surpluses to improve their postwar lives. War Junk recounts the complex political, economic, social, and environmental legacies of munitions disposal in Canada by revealing how the tools of war became integral to the making of postwar Canada.

Author : Gilbert M. Joseph,Timothy J. Henderson
Publisher : Duke University Press
Page : 809 pages
File Size : 44,5 Mb
Release : 2003-01-16
Category : History
ISBN : 9780822384090

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The Mexico Reader by Gilbert M. Joseph,Timothy J. Henderson Pdf

The Mexico Reader is a vivid introduction to muchos Méxicos—the many Mexicos, or the many varied histories and cultures that comprise contemporary Mexico. Unparalleled in scope and written for the traveler, student, and expert alike, the collection offers a comprehensive guide to the history and culture of Mexico—including its difficult, uneven modernization; the ways the country has been profoundly shaped not only by Mexicans but also by those outside its borders; and the extraordinary economic, political, and ideological power of the Roman Catholic Church. The book looks at what underlies the chronic instability, violence, and economic turmoil that have characterized periods of Mexico’s history while it also celebrates the country’s rich cultural heritage. A diverse collection of more than eighty selections, The Mexico Reader brings together poetry, folklore, fiction, polemics, photoessays, songs, political cartoons, memoirs, satire, and scholarly writing. Many pieces are by Mexicans, and a substantial number appear for the first time in English. Works by Octavio Paz and Carlos Fuentes are included along with pieces about such well-known figures as the larger-than-life revolutionary leaders Pancho Villa and Emiliano Zapata; there is also a comminiqué from a more recent rebel, Subcomandante Marcos. At the same time, the book highlights the perspectives of many others—indigenous peoples, women, politicians, patriots, artists, soldiers, rebels, priests, workers, peasants, foreign diplomats, and travelers. The Mexico Reader explores what it means to be Mexican, tracing the history of Mexico from pre-Columbian times through the country’s epic revolution (1910–17) to the present day. The materials relating to the latter half of the twentieth century focus on the contradictions and costs of postrevolutionary modernization, the rise of civil society, and the dynamic cross-cultural zone marked by the two thousand-mile Mexico-U.S. border. The editors have divided the book into several sections organized roughly in chronological order and have provided brief historical contexts for each section. They have also furnished a lengthy list of resources about Mexico, including websites and suggestions for further reading.

Author : Anonim
Publisher : Unknown
Page : 784 pages
File Size : 54,7 Mb
Release : 1949
Category : International trade
ISBN : IND:30000099077855

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World Trade in Commodities by Anonim Pdf

Author : Peter Beale
Publisher : The History Press
Page : 167 pages
File Size : 47,7 Mb
Release : 2004-08-19
Category : History
ISBN : 9780752495040

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Great Mistake by Peter Beale Pdf

On 4 September 1944, the British 11th Armoured Division entered Antwerp, capturing the docks intact. Basing his account on official war diaries, unit histories and personal recollections, Peter Beale examines the background, considers the actions taken and forgone between 4 and 26 September and reviews their effects on subsequent operations.

Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 1870 pages
File Size : 49,8 Mb
Release : 1953
Category : United States
ISBN : STANFORD:36105022657550

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Monthly Catalog of United States Government Publications, Cumulative Index by United States. Superintendent of Documents Pdf

Author : Anonim
Publisher : Unknown
Page : 1860 pages
File Size : 41,8 Mb
Release : 1941
Category : Government publications
ISBN : UIUC:30112063908997

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Monthly Catalogue, United States Public Documents by Anonim Pdf