Local Marketing In A Digital World

Local Marketing In A Digital World Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Local Marketing In A Digital World book. This book definitely worth reading, it is an incredibly well-written.

Local Marketing in a Digital World

Robert A. Dickson
Local Marketing in a Digital World Book PDF

Author : Robert A. Dickson
Publisher : Createspace Independent Pub
Page : 104 pages
File Size : 53,6 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 1463704151

Get Book

Local Marketing in a Digital World by Robert A. Dickson Pdf

"Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often!

Local Marketing in the Digital Age

Amy Blain
Local Marketing in the Digital Age Book PDF

Author : Amy Blain
Publisher : Unknown
Page : 92 pages
File Size : 46,9 Mb
Release : 2017-08
Category : Electronic
ISBN : 1974100367

Get Book

Local Marketing in the Digital Age by Amy Blain Pdf

Do you own a small local business? Do you struggle to keep up with building a website, social media postings, paid advertising, public relations and marketing in general? This book was written for you!Full of easy strategies to build your online real estate, you'll learn how to engage your customers plus find new prospects who are looking for your products and services.

Digital Marketing for Local Businesses

Brian Gibbs
Digital Marketing for Local Businesses Book PDF

Author : Brian Gibbs
Publisher : Independently Published
Page : 0 pages
File Size : 40,9 Mb
Release : 2022-12-27
Category : Electronic
ISBN : 9798371396556

Get Book

Digital Marketing for Local Businesses by Brian Gibbs Pdf

This comprehensive guide provides small business owners with the tools and strategies they need to effectively market their businesses online. From building a strong website and leveraging social media to create a strong online presence, to creating targeted advertising campaigns and using analytics to measure the success of those campaigns, this book covers all the essential elements of digital marketing. Written in an easy-to-understand style and packed with practical tips, this book is a must-have resource for any local business looking to thrive in the digital age. It offers a wealth of information and strategies for small business owners to navigate the complex and constantly evolving world of digital marketing. Whether you are just starting out with digital marketing or looking to take your efforts to the next level, this book is an invaluable resource for building a strong online presence and reaching your business goals.

Email Marketing in a Digital World

Richard C. Hanna,Scott D. Swain,Jason Smith
Email Marketing in a Digital World Book PDF

Author : Richard C. Hanna,Scott D. Swain,Jason Smith
Publisher : Business Expert Press
Page : 150 pages
File Size : 44,9 Mb
Release : 2015-12-18
Category : Business & Economics
ISBN : 9781606499931

Get Book

Email Marketing in a Digital World by Richard C. Hanna,Scott D. Swain,Jason Smith Pdf

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

Marketing in a Digital World

Aric Rindfleisch,Alan J. Malter
Marketing in a Digital World Book PDF

Author : Aric Rindfleisch,Alan J. Malter
Publisher : Emerald Group Publishing
Page : 286 pages
File Size : 55,7 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781787563414

Get Book

Marketing in a Digital World by Aric Rindfleisch,Alan J. Malter Pdf

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Aesthetic Clinic Marketing in the Digital Age

Wendy Lewis
Aesthetic Clinic Marketing in the Digital Age Book PDF

Author : Wendy Lewis
Publisher : CRC Press
Page : 269 pages
File Size : 51,6 Mb
Release : 2017-12-14
Category : Medical
ISBN : 9781351230667

Get Book

Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

Membership Marketing in the Digital Age

Patricia Rich,Dana S. Hines,Rosie Siemer
Membership Marketing in the Digital Age Book PDF

Author : Patricia Rich,Dana S. Hines,Rosie Siemer
Publisher : Rowman & Littlefield
Page : 453 pages
File Size : 51,6 Mb
Release : 2015-12-03
Category : Business & Economics
ISBN : 9781442259829

Get Book

Membership Marketing in the Digital Age by Patricia Rich,Dana S. Hines,Rosie Siemer Pdf

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Principles of Marketing for a Digital Age

Tracy L. Tuten
Principles of Marketing for a Digital Age Book PDF

Author : Tracy L. Tuten
Publisher : SAGE
Page : 592 pages
File Size : 53,5 Mb
Release : 2022-11-25
Category : Business & Economics
ISBN : 9781529785555

Get Book

Principles of Marketing for a Digital Age by Tracy L. Tuten Pdf

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Marketing in the Digital World

Avinash Kapoor
Marketing in the Digital World Book PDF

Author : Avinash Kapoor
Publisher : Business Expert Press
Page : 137 pages
File Size : 43,9 Mb
Release : 2020-12-08
Category : Business & Economics
ISBN : 9781948580069

Get Book

Marketing in the Digital World by Avinash Kapoor Pdf

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

Modern Healthcare Marketing in the Digital Era

Djakeli, Kakhaber
Modern Healthcare Marketing in the Digital Era Book PDF

Author : Djakeli, Kakhaber
Publisher : IGI Global
Page : 301 pages
File Size : 55,5 Mb
Release : 2023-12-11
Category : Medical
ISBN : 9798369306802

Get Book

Modern Healthcare Marketing in the Digital Era by Djakeli, Kakhaber Pdf

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Integrated Marketing Communication

Jerome M. Juska
Integrated Marketing Communication Book PDF

Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 53,7 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684

Get Book

Integrated Marketing Communication by Jerome M. Juska Pdf

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Relationship Marketing in the Digital Age

Robert W. Palmatier,Lena Steinhoff
Relationship Marketing in the Digital Age Book PDF

Author : Robert W. Palmatier,Lena Steinhoff
Publisher : Routledge
Page : 261 pages
File Size : 44,7 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781351388238

Get Book

Relationship Marketing in the Digital Age by Robert W. Palmatier,Lena Steinhoff Pdf

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 50,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

Get Book

Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi
Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers Book PDF

Author : Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi
Publisher : World Scientific
Page : 303 pages
File Size : 45,7 Mb
Release : 2016-11-24
Category : Business & Economics
ISBN : 9789813201989

Get Book

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi Pdf

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao
Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing Book PDF

Author : Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao
Publisher : World Scientific
Page : 404 pages
File Size : 47,5 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9789811216992

Get Book

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao Pdf

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.