The Mass Audience

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The Mass Audience

Author : James Webster,Patricia F. Phalen
Publisher : Routledge
Page : 200 pages
File Size : 45,5 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136685934

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The Mass Audience by James Webster,Patricia F. Phalen Pdf

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.

Misinformation and Mass Audiences

Author : Brian G. Southwell,Emily A. Thorson,Laura Sheble
Publisher : University of Texas Press
Page : 377 pages
File Size : 42,8 Mb
Release : 2018-01-24
Category : Social Science
ISBN : 9781477314586

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Misinformation and Mass Audiences by Brian G. Southwell,Emily A. Thorson,Laura Sheble Pdf

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

The Future of the Mass Audience

Author : W. Russell Neuman
Publisher : Cambridge University Press
Page : 224 pages
File Size : 52,5 Mb
Release : 1991-11-29
Category : Performing Arts
ISBN : 0521424046

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The Future of the Mass Audience by W. Russell Neuman Pdf

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

Media Audiences

Author : John L. Sullivan
Publisher : SAGE Publications
Page : 290 pages
File Size : 55,8 Mb
Release : 2019-07-24
Category : Language Arts & Disciplines
ISBN : 9781506397382

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Media Audiences by John L. Sullivan Pdf

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

A Companion to Media Studies

Author : Angharad N. Valdivia
Publisher : John Wiley & Sons
Page : 606 pages
File Size : 54,7 Mb
Release : 2008-04-15
Category : Social Science
ISBN : 9781405171953

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A Companion to Media Studies by Angharad N. Valdivia Pdf

A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.

The Mass Audience

Author : James Webster,Patricia F. Phalen
Publisher : Routledge
Page : 175 pages
File Size : 45,7 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136685941

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The Mass Audience by James Webster,Patricia F. Phalen Pdf

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.

Audience Analysis

Author : Denis McQuail
Publisher : SAGE Publications
Page : 176 pages
File Size : 41,6 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 9781506339238

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Audience Analysis by Denis McQuail Pdf

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

The Mass Audience

Author : James G. Webster,Patricia F. Phalen
Publisher : Routledge
Page : 0 pages
File Size : 54,9 Mb
Release : 1997
Category : Mass media
ISBN : 0805823050

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The Mass Audience by James G. Webster,Patricia F. Phalen Pdf

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

German Architecture for a Mass Audience

Author : Kathleen James-Chakraborty
Publisher : Routledge
Page : 279 pages
File Size : 50,5 Mb
Release : 2002-09-06
Category : Architecture
ISBN : 9781134689606

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German Architecture for a Mass Audience by Kathleen James-Chakraborty Pdf

This book vividly illustrates the ways in which buildings designed by many of Germany's most celebrated twentieth century architects were embedded in widely held beliefs about the power of architecture to influence society. German Architecture for a Mass Audience also demonstrates the way in which these modernist ideas have been challenged and transformed, most recently in the rebuilding of central Berlin.

Media Freedom and Pluralism

Author : Beata Klimkiewicz
Publisher : Central European University Press
Page : 364 pages
File Size : 52,8 Mb
Release : 2010-05-10
Category : Social Science
ISBN : 9786155211850

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Media Freedom and Pluralism by Beata Klimkiewicz Pdf

Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.

Misinformation and Mass Audiences

Author : Brian G. Southwell,Emily A. Thorson,Laura Sheble
Publisher : University of Texas Press
Page : 320 pages
File Size : 49,5 Mb
Release : 2018-01-24
Category : Computers
ISBN : 9781477314562

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Misinformation and Mass Audiences by Brian G. Southwell,Emily A. Thorson,Laura Sheble Pdf

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Understanding Audiences

Author : Andy Ruddock
Publisher : SAGE
Page : 208 pages
File Size : 50,9 Mb
Release : 2000-12-05
Category : Language Arts & Disciplines
ISBN : 9781446239490

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Understanding Audiences by Andy Ruddock Pdf

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

The Circuit of Mass Communication

Author : David Miller,Jenny Kitzinger,Peter Beharrell
Publisher : SAGE
Page : 256 pages
File Size : 47,8 Mb
Release : 1998-01-29
Category : Language Arts & Disciplines
ISBN : 9780857025944

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The Circuit of Mass Communication by David Miller,Jenny Kitzinger,Peter Beharrell Pdf

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

The Republic of Mass Culture

Author : James L. Baughman
Publisher : Unknown
Page : 316 pages
File Size : 55,5 Mb
Release : 1997
Category : History
ISBN : UOM:39015036092511

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The Republic of Mass Culture by James L. Baughman Pdf

In his highly praised Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.

Television and Its Audience

Author : Patrick Barwise,Andrew Ehrenberg
Publisher : SAGE
Page : 221 pages
File Size : 43,5 Mb
Release : 1988-11-24
Category : Language Arts & Disciplines
ISBN : 9781849207201

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Television and Its Audience by Patrick Barwise,Andrew Ehrenberg Pdf

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.