Audience Analysis

Author : Denis McQuail
Publisher : SAGE Publications
Page : 176 pages
File Size : 53,6 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 9781506339238

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Audience Analysis by Denis McQuail Pdf

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Author : Denis McQuail
Publisher : SAGE
Page : 180 pages
File Size : 51,7 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 0761910026

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Audience Analysis by Denis McQuail Pdf

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Author : Jennifer Radbourne,Hilary Glow,Katya Johanson
Publisher : Intellect (UK)
Page : 0 pages
File Size : 46,8 Mb
Release : 2013
Category : Audiences
ISBN : 184150713X

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The Audience Experience by Jennifer Radbourne,Hilary Glow,Katya Johanson Pdf

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.

Author : Ranjana Das,Brita Ytre-Arne
Publisher : Springer
Page : 309 pages
File Size : 47,8 Mb
Release : 2018-04-05
Category : Social Science
ISBN : 9783319756387

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The Future of Audiences by Ranjana Das,Brita Ytre-Arne Pdf

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

Author : Anonim
Publisher : Unknown
Page : 422 pages
File Size : 41,5 Mb
Release : 2003
Category : Mass media
ISBN : 1849662576

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Researching Audiences by Anonim Pdf

"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.

Author : James Webster,Patricia Phalen,Lawrence Lichty
Publisher : Routledge
Page : 350 pages
File Size : 46,6 Mb
Release : 2013-10-30
Category : Social Science
ISBN : 9781136282126

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Ratings Analysis by James Webster,Patricia Phalen,Lawrence Lichty Pdf

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Author : Ben Walmsley
Publisher : Springer Nature
Page : 248 pages
File Size : 41,8 Mb
Release : 2019-09-11
Category : Performing Arts
ISBN : 9783030266530

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Audience Engagement in the Performing Arts by Ben Walmsley Pdf

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Author : Ray DiZazzo
Publisher : CRC Press
Page : 265 pages
File Size : 48,7 Mb
Release : 2012-10-12
Category : Performing Arts
ISBN : 9781136051623

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Corporate Media Production by Ray DiZazzo Pdf

Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media

Author : Robert J. Bensley,Jodi Brookins-Fisher
Publisher : Jones & Bartlett Learning
Page : 444 pages
File Size : 41,8 Mb
Release : 2003
Category : Health education
ISBN : 0763718017

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Community Health Education Methods by Robert J. Bensley,Jodi Brookins-Fisher Pdf

Community Health Education Methods: A Practical Guide is designed to assist you in effectively communicating messages and impacting norms and behaviors of individuals and communities. It is a book about the methods we use as health educators-the ways in which we tell a story and empower others to seek healthy lifestyles.

Author : Lisa M. Given
Publisher : SAGE
Page : 1073 pages
File Size : 44,8 Mb
Release : 2008-08-21
Category : Social Science
ISBN : 9781412941631

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The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index by Lisa M. Given Pdf

An encyclopedia about various methods of qualitative research.

Author : Lim, Hwee Ling
Publisher : IGI Global
Page : 546 pages
File Size : 46,7 Mb
Release : 2013-08-31
Category : Language Arts & Disciplines
ISBN : 9781466644274

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Innovative Methods and Technologies for Electronic Discourse Analysis by Lim, Hwee Ling Pdf

With the advent of new media and Web 2.0 technologies, language and discourse have taken on new meaning, and the implications of this evolution on the nature of interpersonal communication must be addressed. Innovative Methods and Technologies for Electronic Discourse Analysis highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse. This essential research collection will appeal to academic, research, and professional audiences engaged in the design, development, and distribution of effective communications technologies in educational, social, and linguistic contexts.

Author : Center for Electronic Records (U.S.)
Publisher : Unknown
Page : 96 pages
File Size : 42,5 Mb
Release : 2024-06-14
Category : Government information
ISBN : UVA:X004450657

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A Partial and Preliminary List of the Datasets in the Custody of the Center for Electronic Records (NNX). by Center for Electronic Records (U.S.) Pdf

Author : Stevie M. Munz,Tim McKenna-Buchanan,Anna M. Wright
Publisher : Taylor & Francis
Page : 432 pages
File Size : 49,7 Mb
Release : 2024-04-18
Category : Language Arts & Disciplines
ISBN : 9781040010594

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The Routledge Handbook of Public Speaking Research and Theory by Stevie M. Munz,Tim McKenna-Buchanan,Anna M. Wright Pdf

Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.

Author : Jo Sprague,Douglas Stuart,David Bodary
Publisher : Cengage Learning
Page : 528 pages
File Size : 45,8 Mb
Release : 2018-01-01
Category : Business & Economics
ISBN : 1337558613

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The Speaker's Handbook, Spiral bound Version by Jo Sprague,Douglas Stuart,David Bodary Pdf

Helping students speak in the classroom and the boardroom, THE SPEAKER'S HANDBOOK covers the entire process of preparing, organizing, developing and delivering a speech, making it ideal both for students taking a Public Speaking course and for experienced speakers. The twelfth edition continues to offer thorough coverage of ethics, reasoning, analyzing audience and diversity. Each chapter is designed to stand alone so that speakers can refer only to the sections that meet their needs. Speeches from students and public figures--including Congressman John Lewis’s dedication speech for the National Museum of African American History and Culture--provide relevant speech models as well as material for analysis. For Your Benefit features equip students with valuable tips and advice, while Speaker's Workshop and Putting It into Practice activities give students hands-on application. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : S. Steinberg
Publisher : Juta and Company Ltd
Page : 316 pages
File Size : 49,9 Mb
Release : 1999-10-31
Category : Business & Economics
ISBN : 0702152102

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Persuasive Communication Skills by S. Steinberg Pdf

This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.