The Media Training Bible

Author : Brad Phillips
Publisher : Speakgood Press
Page : 256 pages
File Size : 40,9 Mb
Release : 2012-11
Category : Interviewing in mass media
ISBN : 0988322005

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The Media Training Bible by Brad Phillips Pdf

Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Author : Sally Stewart
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 49,8 Mb
Release : 2003-09-29
Category : Business & Economics
ISBN : 0471271551

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Media Training 101 by Sally Stewart Pdf

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Author : Jeff Ansell
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,8 Mb
Release : 2010-08-26
Category : Business & Economics
ISBN : 9780470875599

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When the Headline Is You by Jeff Ansell Pdf

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 53,7 Mb
Release : 2018
Category : Social media
ISBN : OCLC:1085666556

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The Social Media Bible by Anonim Pdf

Author : Joe Friel
Publisher : Simon and Schuster
Page : 272 pages
File Size : 49,6 Mb
Release : 2024-01-02
Category : Health & Fitness
ISBN : 9781646046591

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The Triathlete's Training Diary by Joe Friel Pdf

A perfect companion to any triathlon training program, The Triathlete’s Training Diary offers an ideal way for you to plan, record, and better understand your workouts and performance. With undated pages for use any time of the year, this diary offers plenty of space for all the objective and subjective performance metrics you might want to track in a smart format that’s been carefully designed, tested, and refined by Joe Friel, the top coach in the sport of triathlon. The Triathlete’s Training Diary is wirebound to lay flat and flips easily so you can look up past workouts or settle your pre-race nerves by proving to yourself that you’ve done the work. This paper workout log is simple to use, never requires a login or password, and can be completely customized to meet your needs for any triathlon training schedule. This physical record of your workouts will reveal insights that don’t display on an online dashboard. Fully compatible with Joe Friel’s best-selling training programs like The Triathlete’s Training Bible, Your First Triathlon, Going Long, and Your Best Triathlon, this diary simplifies the planning and execution of your triathlon training. High-performing athletes know that a training diary is an invaluable tool. Whether they work with a coach or train independently, even elite triathletes keep a training log to hone their feel for performance, consolidate training data in one location, track their progress, monitor for injuries and overtraining, and reshape their goals throughout the season. The Triathlete’s Training Diary includes: Coach Friel’s introduction to the essential details of keeping a training log. Friel’s guide to planning out your season. Season goals, Annual training hours, Weekly training hours 53 undated weekly spreads. Space for every training metric like rest/recovery, weight, workout type, route, distance/time, average heart rate and power, zones, weather, heart rate, RPE, and your custom notes Room for two-a-day workouts. Weekly Summary charts Race Results Summary to log finish times, split times, pre- and post-race nutrition, efforts, and age-group rankings Physiological test results such as VO2max and lactate threshold. Training Grids to graph the data you choose Road and mountain bike measurements with space to note adjustments Your favorite routes and best times Season results summary Race day gear checklist What gets measured gets managed. Add The Triathlete’s Training Diary to your program and you’ll unlock valuable insights that can help you improve in your sport.

Author : Brad Phillips
Publisher : Speakgood Press, Washington, DC
Page : 139 pages
File Size : 54,8 Mb
Release : 2015-07-12
Category : Oral communication
ISBN : 098832203X

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101 Ways to Open a Speech by Brad Phillips Pdf

This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.

Author : David Helm
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2020-10
Category : Bible
ISBN : 1922206539

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One-To-One Bible Reading by David Helm Pdf

Can you think of people in your life who you would like to see progress spiritually? Here's a way to help them understand more of God in a way that is simple and personal, and that doesn't rely on getting them to a church program or event.

Author : Susan Zummo Forney,Anthony J. Sadar
Publisher : CRC Press
Page : 215 pages
File Size : 44,5 Mb
Release : 2021-02-15
Category : Science
ISBN : 9781000339826

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Environmental Risk Communication by Susan Zummo Forney,Anthony J. Sadar Pdf

Modern industry faces many communication challenges, including social media. The second edition of this book is thoroughly updated, expanded, and reorganized to help industry communicators remain effective in addressing these challenges. At the core of this book are foundational building blocks that address the human factors responsible for driving success or failure when communicating about environmental risk. Features Provides principled guidance for building relationships and engaging in constructive dialogue with stakeholders. Offers straight talk and practical, easy-to-follow guidance on effective risk communication for various situations, stakeholders, and modes of communication. Gives lessons learned from environmental permitting and crisis situations involving risk communication in various industries, including chemical manufacturing, waste management, and the energy sector. Addresses nuanced, recent concerns regarding issues like fake news and social media bullying. Examines the dos and don’ts of communicating effectively during tough conditions like environmental emergencies. Environmental Risk Communication: Principles and Practices for Industry is intended to be both a grounding in enduring principles and a continued resource for best approaches and techniques. Coupled with tools and best practices from decades of experience, this insider’s guide provides CEOs, plant managers, environmental compliance professionals, health and safety officers, and others with the direction and the confidence needed to prepare for difficult dialogue and high-pressure encounters.

Author : Scott Wolfson
Publisher : Wolfson Productions, Incorporated
Page : 330 pages
File Size : 47,6 Mb
Release : 2020-03-15
Category : Business & Economics
ISBN : 1734432403

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TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! by Scott Wolfson Pdf

A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!

Author : Stephanie Carmichael,Ian Carmichael
Publisher : Unknown
Page : 32 pages
File Size : 42,8 Mb
Release : 2019-05
Category : Christian life
ISBN : 1925424480

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Who Will Be King? Activity Book by Stephanie Carmichael,Ian Carmichael Pdf

"Who will be your king? this book will help you learn from the Bible how to answer that question. And you'll have lots of fun as you learn, with puzzles, quizzes and other cool stuff to do." --Back cover.

Author : Tony Payne
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2014
Category : Christian life
ISBN : 1922206571

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You, Me and the Bible by Tony Payne Pdf

"You, Me and the Bible" is a resource to help two or three friends to sit down together and discover the central message of the Bible. Each of the six sessions contains: two short Bible passages to read and talk about ; questions and ideas to stimulate discussion ; a linked summary video to draw the ideas together ; concluding questions to discuss the implications.

Author : Stephen Kendrick,Alex Kendrick
Publisher : B&H Books
Page : 0 pages
File Size : 50,9 Mb
Release : 2015-06
Category : Religion
ISBN : 1430040351

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War Room Bible Study - Bible Study Book by Stephen Kendrick,Alex Kendrick Pdf

War Room Bible Study Book includes 5 scriptural lessons and inspiring movie clips found in the new Kendrick Brothers' movie War Room. This short series provides a variety of heart-felt and/or humorous movie scenes and Bible study sessions that can be used in a corporate church message series or a small group Bible study setting. Session topics include: Dealing with Spiritual Lukewarmness, Christian Accountability, Grasping Grace and the Gospel, Engaging in Spiritual Warfare, and Trusting God in Prayer.

Author : Robert Blackburn,Barbara R. Blackburn,Ronald Williamson
Publisher : Routledge
Page : 162 pages
File Size : 41,5 Mb
Release : 2017-11-14
Category : Education
ISBN : 9781317298113

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Advocacy from A to Z by Robert Blackburn,Barbara R. Blackburn,Ronald Williamson Pdf

In today’s educational climate, advocacy is a critical part of any teacher or leader’s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.

Author : Scott Buckler,Nicholas Walliman
Publisher : SAGE
Page : 283 pages
File Size : 55,7 Mb
Release : 2016-03-10
Category : Study Aids
ISBN : 9781473943254

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Your Dissertation in Education by Scott Buckler,Nicholas Walliman Pdf

Are you struggling with your dissertation? Have you started too late and now you′re panicking? Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes: - A new Foundations section with the concepts and tools you need to get started - An expanded guide to methodology and writing about methods - A new chapter on mixed methods An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!

Author : Lon Safko
Publisher : John Wiley & Sons
Page : 793 pages
File Size : 41,6 Mb
Release : 2010-10-05
Category : Business & Economics
ISBN : 9780470912706

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The Social Media Bible by Lon Safko Pdf

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.