The Membership Economy Find Your Super Users Master The Forever Transaction And Build Recurring Revenue

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter
The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue Book PDF

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 46,5 Mb
Release : 2015-03-20
Category : Business & Economics
ISBN : 9780071839334

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter Pdf

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter
The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue Book PDF

Author : Robbie Kellman Baxter
Publisher : McGraw-Hill Education
Page : 288 pages
File Size : 49,7 Mb
Release : 2015-03-17
Category : Business & Economics
ISBN : 0071839321

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter Pdf

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.

The Membership Economy

Anonim
The Membership Economy Book PDF

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2018
Category : Customer clubs
ISBN : 882950677X

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The Membership Economy by Anonim Pdf

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

The Automatic Customer

John Warrillow
The Automatic Customer Book PDF

Author : John Warrillow
Publisher : Penguin
Page : 224 pages
File Size : 55,9 Mb
Release : 2015-02-05
Category : Business & Economics
ISBN : 9780698176331

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The Automatic Customer by John Warrillow Pdf

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter
The Forever Transaction How to Build a Subscription Model So Compelling Your Customers Will Never Want to Leave Book PDF

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
Page : 266 pages
File Size : 55,5 Mb
Release : 2020-03-31
Category : Business & Economics
ISBN : 9781260458718

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The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter Pdf

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Subscribed

Tien Tzuo,Gabe Weisert
Subscribed Book PDF

Author : Tien Tzuo,Gabe Weisert
Publisher : Penguin
Page : 258 pages
File Size : 49,9 Mb
Release : 2018-06-05
Category : Business & Economics
ISBN : 9780525536468

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Subscribed by Tien Tzuo,Gabe Weisert Pdf

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Retention Point

Robert Skrob
Retention Point Book PDF

Author : Robert Skrob
Publisher : Unknown
Page : 152 pages
File Size : 53,6 Mb
Release : 2018-05-04
Category : Electronic
ISBN : 0692094555

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Retention Point by Robert Skrob Pdf

You know those members who love what you deliver? They can¿t get enough, they tell everyone they know about you and they buy everything you offer. These are the ¿Lifers.¿ Then, there are the ¿Quitters.¿ The Quitters stop opening your email, don¿t use what you provide, then they quit, (sometimes asking for a refund.) This book reveals how to create more Lifers and repel the Quitters before they cost you time and money on wasted fulfillment. Your Retention Point is the moment your brand-new member becomes a Lifer, is emotionally invested in what you deliver, uses your product and talks about it to her friends. This book reveals how to get more members to the Retention Point. Right now it is happening by accident. By implementing the systems I reveal within this book you can generate five or ten times the number of members reaching the Retention Point and becoming Lifers as you do today. This book includes five case studies showing the Retention Point in action. Plus, Mr. Skrob¿s reveals his entire 9-Step Member On Ramp to make it easy to implement and get more of your members to the Retention Point.

Behind the Cloud

Marc Benioff,Carlye Adler
Behind the Cloud Book PDF

Author : Marc Benioff,Carlye Adler
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 47,9 Mb
Release : 2009-10-19
Category : Business & Economics
ISBN : 9780470521168

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Behind the Cloud by Marc Benioff,Carlye Adler Pdf

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Subscription Marketing

Anne Janzer
Subscription Marketing Book PDF

Author : Anne Janzer
Publisher : Cuesta Park Consulting
Page : 238 pages
File Size : 47,7 Mb
Release : 2020-01-29
Category : Business & Economics
ISBN : 9780999624890

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Subscription Marketing by Anne Janzer Pdf

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

The Digital Helix

Michael Gale,Chris Aarons
The Digital Helix Book PDF

Author : Michael Gale,Chris Aarons
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 2017
Category : Business & Economics
ISBN : 1626344647

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The Digital Helix by Michael Gale,Chris Aarons Pdf

"Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." --

Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread

Instaread
Summary Analysis Review of Robbie Kellman Baxter s The Membership Economy by Instaread Book PDF

Author : Instaread
Publisher : Instaread
Page : 40 pages
File Size : 54,5 Mb
Release : 2016-12-15
Category : Study Aids
ISBN : 9781683786368

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Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread by Instaread Pdf

Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread Preview: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts the need to create memberships that place the customer at the center of any business model. As consumers increasingly seek access to products and services instead of ownership, people are interested in becoming members of communities that can serve this desire. Companies that recognize the value of this “membership economy” provide their customers with an ongoing and stable relationship that engenders positive feelings of belonging to a community of users and develops often intense brand loyalty. In return, the company offering the membership can enjoy a predictable revenue stream over the long term, so … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary: The Membership Economy

BusinessNews Publishing
Summary The Membership Economy Book PDF

Author : BusinessNews Publishing
Publisher : Business Book Summaries
Page : 20 pages
File Size : 52,5 Mb
Release : 2016-07-20
Category : Business & Economics
ISBN : 9782511041123

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Summary: The Membership Economy by BusinessNews Publishing Pdf

The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations to maintain relationships with customers on a long-term basis, which leads to customers remaining loyal to the company. By applying the seven strategies listed in this summary to your business, you will be able to retain customers and join the Membership Economy. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Membership Economy" to discover how to engage more with your customers and have a competitive edge over other companies.

Dad Tired and Loving It

Jerrad Lopes
Dad Tired and Loving It Book PDF

Author : Jerrad Lopes
Publisher : Harvest House Publishers
Page : 194 pages
File Size : 47,5 Mb
Release : 2019-09-03
Category : Religion
ISBN : 9780736977166

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Dad Tired and Loving It by Jerrad Lopes Pdf

Do You Want to Be a Spiritual Leader? Start Here Have the day-to-day realities of being a dad and husband left you frustrated or just plain worn out? You’re not alone. Jerrad Lopes felt that way too…until he started blogging about his struggles and discovered thousands of other men who want to be good husbands and fathers but don’t know where to start. You will learn that spiritual leaders realize their story isn’t the story—it’s all about Jesus point their wives, children, community, and world toward God stumble their way through spiritual leadership rather than doing nothing seek humility rather than striving for perfection refuse to let their sin and shame stop them from leading their family look for adventure in the kingdom of God, not in the world create gospel-centered memories with their wife and children When you begin to understand the bigger picture of God’s purpose for you in your marriage and family, you’ll see that the good news of Jesus makes it possible for you to love and lead without fear and discouragement. Get equipped and encouraged as you become the man God is calling you to be—even when you’re dad tired.

MONEY Master the Game

Anthony Robbins,Tony Robbins
MONEY Master the Game Book PDF

Author : Anthony Robbins,Tony Robbins
Publisher : Simon and Schuster
Page : 688 pages
File Size : 51,7 Mb
Release : 2016-03-29
Category : Business & Economics
ISBN : 9781476757865

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MONEY Master the Game by Anthony Robbins,Tony Robbins Pdf

"Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].

The Third Screen

Chuck Martin
The Third Screen Book PDF

Author : Chuck Martin
Publisher : Nicholas Brealey
Page : 228 pages
File Size : 55,9 Mb
Release : 2014-12-08
Category : Business & Economics
ISBN : 9781857889932

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The Third Screen by Chuck Martin Pdf

The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.