The Message Content Of Advertisements For Active Army Enlistments

Author : Sandra Baxter
Publisher : Unknown
Page : 104 pages
File Size : 41,9 Mb
Release : 1988
Category : Advertising
ISBN : UIUC:30112038043987

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The Message Content of Advertisements for Active Army Enlistments by Sandra Baxter Pdf

This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).

Author : Lisa M. Penney
Publisher : Unknown
Page : 56 pages
File Size : 52,6 Mb
Release : 2000
Category : Electronic
ISBN : IND:30000090312517

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An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences by Lisa M. Penney Pdf

"This is an annotated bibliography of research by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting. Most of the research covered in this report was conducted during the period 1980 and 1999. To provide a framework for this work the research summaries are organized around a model of Army recruitment showing the important factors contributing to successful recruiting. In the model, recruiter production is conceptualized as a joint function of recruiter performance and youths' propensity to enlist. Propensity to enlist is linked to advertising effects and several other environmental factors. Recruiters' performance, in turn, is influenced by their personal characteristics, the training and mentoring they receive, and the level of technical and organizational Support provided to them. The ARI research relating to each of these major components in the recruitment model is documented in this report."--DTIC.

Author : Anonim
Publisher : Unknown
Page : 640 pages
File Size : 41,9 Mb
Release : 1987
Category : Military research
ISBN : UOM:39015081877535

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Technical Report by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 522 pages
File Size : 52,5 Mb
Release : 1988
Category : Military research
ISBN : UOM:39015081878095

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Research Report by Anonim Pdf

Author : Lisa M. Penney
Publisher : Unknown
Page : 136 pages
File Size : 51,9 Mb
Release : 2001
Category : Electronic
ISBN : UVA:X004518484

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An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by Lisa M. Penney Pdf

"This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.

Author : Todd A. Baker
Publisher : Unknown
Page : 52 pages
File Size : 52,7 Mb
Release : 1990
Category : Electronic
ISBN : MINN:31951D03790215F

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A Cross-sectional Comparison of Army Advertising Attributes by Todd A. Baker Pdf

Author : Walter C. Borman
Publisher : Unknown
Page : 106 pages
File Size : 54,5 Mb
Release : 2000
Category : Electronic
ISBN : UVA:X004493020

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Overview of ARI Recruiting Research by Walter C. Borman Pdf

Author : Veronica F. Nieva
Publisher : Unknown
Page : 100 pages
File Size : 55,7 Mb
Release : 1988
Category : Advertising
ISBN : UIUC:30112104094930

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The Army Communications Objectives Measurement System (ACOMS) by Veronica F. Nieva Pdf

This report, the final in a series that documents various aspects of the Army Communications Objectives Measurement System (ACOMS), discusses the methodology used in the implementation of the ACOMS survey, a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. Data were collected continuously throughout the year, using computer-assisted-telephone-interviewing (CATI) technology. The first chapter of this report presents an overview of the main elements of the ACOMS survey methodology: sampling and weighting, survey questionnaires, and data collection procedures. Each subsequent chapter presents further discussion of these topics. Chapter 2 discusses the characteristics of the various sample groups included in the survey, the sample selection procedures, the actual number of completed interviews for each major sample group, and the weighting procedures applied to the data. Chapter 3 describes the three survey instruments used: the household screening interview, the youth interview, and the parental interview. It also describes the major topics covered by each interview and the complex questionnaire structures implemented to accommodate the wide range of topics required by the Army, along with concerns for limiting questionnaire length and respondent burden. (kr).

Author : Gregory H. Gaertner,Timothy W. Elig
Publisher : Unknown
Page : 192 pages
File Size : 51,5 Mb
Release : 1988
Category : Advertising
ISBN : UIUC:30112104094948

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The Army Communications Objectives Measurement System (ACOMS) by Gregory H. Gaertner,Timothy W. Elig Pdf

This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).

Author : Lisa M. Penney
Publisher : Unknown
Page : 144 pages
File Size : 40,5 Mb
Release : 2001
Category : Electronic
ISBN : NYPL:33433050857527

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An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by Lisa M. Penney Pdf

This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities.

Author : Anonim
Publisher : Unknown
Page : 416 pages
File Size : 46,8 Mb
Release : 1988
Category : Social history
ISBN : IND:30000104200054

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Behavior & Society by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 1150 pages
File Size : 40,7 Mb
Release : 1988
Category : Science
ISBN : OSU:32435028597607

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Government Reports Announcements & Index by Anonim Pdf

Author : Walter C. Borman
Publisher : Unknown
Page : 106 pages
File Size : 40,6 Mb
Release : 2000
Category : Electronic
ISBN : UIUC:30112058622660

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Overview of ARI Recruiting Research by Walter C. Borman Pdf

This report presents in briefing form a summary of the research conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting and selected recruiting research from other Service laboratories. The briefing is organized around a model of Army recruitment that shows the important factors contributing to successful recruiting. The first section of the briefing outlines and explains the model and the subsequent sections review the research pertinent to each section of the model. The briefing concludes with summaries of the research findings in each area and directions for future research.

Author : Anonim
Publisher : Unknown
Page : 1428 pages
File Size : 52,9 Mb
Release : 1988
Category : Research
ISBN : UOM:39015034740285

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Government Reports Annual Index by Anonim Pdf

Sections 1-2. Keyword Index.--Section 3. Personal author index.--Section 4. Corporate author index.-- Section 5. Contract/grant number index, NTIS order/report number index 1-E.--Section 6. NTIS order/report number index F-Z.

Author : Anonim
Publisher : Unknown
Page : 414 pages
File Size : 54,9 Mb
Release : 1989
Category : Library science
ISBN : IND:30000104060680

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Library & Information Sciences by Anonim Pdf