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The New Communications Landscape by Anura Goonasekera,Jan Servaes,Georgette Wang Pdf
New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
Technology and Privacy by Philip Agre,Marc Rotenberg Pdf
Over the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; new digital media that support a wide range of social relationships; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems.
The New Communications Technologies by Michael M. Mirabito,Barbara L. Morgenstern Pdf
Technical foundations of modern communication. Computer technology primer. The magic light: fiber optic systems. The cable and telephone industries and your home.
Business-to-Business Marketing Communications by Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioannis Kostopoulos Pdf
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Author : Michael M. Mirabito,Barbara L. Morgenstern Publisher : Taylor & Francis Page : 345 pages File Size : 52,7 Mb Release : 2004 Category : Computers ISBN : 9780240805863
Health Communication in the Changing Media Landscape by Ravindra Kumar Vemula,SubbaRao M Gavaravarapu Pdf
This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.
Visual Communication for Landscape Architecture by Trudi Entwistle,Edwin Knighton Pdf
Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.
The Handbook of Global Media Research by Ingrid Volkmer Pdf
The Handbook of Global Media Research “Ingrid Volkmer has collected an admirably rich, thought-provoking, and diverse collection of views to guide critical scholarship as our topic (‘the media’ and ‘media cultures’), methods (which must now be comparative), and the knowledge we produce are all transformed by globalization” Sonia Livingstone, author of Media Regulation: Governance and the Interests of Citizens and Consumers “In this handbook, leading academic and practitioner analysts give us valuable insight into globalized forms of communication, their diversity, the global/local dialectic, and the challenges of critical historical and comparative study of transnational media and communication.” Robin Mansell, author of Imagining the Internet: Communication, Innovation, and Governance “With a stellar list of contributors and an engagement with the global that both traces and transcends its boundaries, Ingrid Volkmer’s volume is the cardinal chart of our media worlds.” Mark Deuze, author of Media Life and Media Works “This is a long-overdue volume. The distinguished contributors to The Handbook of Global Media Research have produced a challenging and authoritative guide to understanding the latest developments in global media.” Thomas R. Lindlof, University of Kentucky As new forms of media proliferate, and communication becomes ever more global, transnational media is increasingly capable of both enhancing political, cultural, and economic globalization and shaping worldviews and civic identity. Research into the development of transnational media is therefore an essential element of understanding the changes created by advanced globalization. The Handbook of Global Media Research explores and articulates the key themes and competing approaches of this dynamic and developing field. Bringing together the ideas of more than 40 internationally respected authors from around the world, it provides valuable and varied insights into a globalized media landscape, setting the agenda for the future of transnational media and communications research.
The Digital Marketing Landscape by Jessica Rogers Pdf
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Social Media and Society by Regina Luttrell,Adrienne A. Wallace Pdf
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Health Communication in the New Media Landscape by Jerry Calvin Parker,Esther Thorson Pdf
" This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution. --Doody's This book presents innovative, media-based methods of health communication for health care professionals, public health officials, and communication experts. As a media-based text, Health Communication demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies "
Brand Storytelling by Keith A. Quesenberry,Michael K. Coolsen Pdf
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
