The New Majority

Author : David Burgos,Ola Mobolade
Publisher : St. Martin's Press
Page : 258 pages
File Size : 40,7 Mb
Release : 2011-08-02
Category : Business & Economics
ISBN : 9780230338852

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Marketing to the New Majority by David Burgos,Ola Mobolade Pdf

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

Author : Robert Mason
Publisher : Univ of North Carolina Press
Page : 304 pages
File Size : 48,9 Mb
Release : 2005-10-12
Category : Political Science
ISBN : 9780807875926

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Richard Nixon and the Quest for a New Majority by Robert Mason Pdf

In recent years historians have paid substantial attention to the origins of modern political conservatism and the record of the Nixon administration in building a Republican majority in the late twentieth century. In Richard Nixon and the Quest for a New Majority, Robert Mason analyzes Nixon's response to the developing conservative climate and challenges revisionist claims about the activist nature of the Nixon administration. Nixon was an activist in intent, Mason contends, but not in deed. Nixon's "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of his new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of a policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democrats' bread-and-butter issues. While Nixon built Republican strength at the presidential level, Mason argues that he did not succeed in mobilizing popular support for broad-based political conservatism.

Author : John B. Judis,Ruy Teixeira
Publisher : Simon and Schuster
Page : 244 pages
File Size : 55,5 Mb
Release : 2004-02-10
Category : Political Science
ISBN : 9780743254786

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The Emerging Democratic Majority by John B. Judis,Ruy Teixeira Pdf

ONE OF THE ECONOMIST'S BEST BOOKS OF THE YEAR AND A WINNER OF THE WASHINGTON MONTHLY'S ANNUAL POLITICAL BOOK AWARD Political experts John B. Judis and Ruy Teixeira convincingly use hard data -- demographic, geographic, economic, and political -- to forecast the dawn of a new progressive era. In the 1960s, Kevin Phillips, battling conventional wisdom, correctly foretold the dawn of a new conservative era. His book, The Emerging Republican Majority, became an indispensable guide for all those attempting to understand political change through the 1970s and 1980s. At the beginning of the twenty-first century, with the country in Republican hands, The Emerging Democratic Majority is the indispensable guide to this era. In five well-researched chapters and a new afterword covering the 2002 elections, Judis and Teixeira show how the most dynamic and fastest-growing areas of the country are cultivating a new wave of Democratic voters who embrace what the authors call "progressive centrism" and take umbrage at Republican demands to privatize social security, ban abortion, and cut back environmental regulations. As the GOP continues to be dominated by neoconservatives, the religious right, and corporate influence, this is an essential volume for all those discontented with their narrow agenda -- and a clarion call for a new political order.

Author : Stanley B. Greenberg,Theda Skocpol
Publisher : Unknown
Page : 333 pages
File Size : 45,7 Mb
Release : 1997
Category : Political Science
ISBN : 0300073410

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The New Majority by Stanley B. Greenberg,Theda Skocpol Pdf

The contributors to this volume argue that America is ready for progressive politics, and that embarking on a popular progressive course, the Democratic Party can become the moral voice of all American families striving for a better life.

Author : Stanley B. Greenberg,Theda Skocpol
Publisher : Yale University Press
Page : 360 pages
File Size : 49,9 Mb
Release : 1997-01-01
Category : Political Science
ISBN : 0300078625

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The New Majority by Stanley B. Greenberg,Theda Skocpol Pdf

The contributors to this volume argue that America is ready for progressive politics, and that embarking on a popular progressive course, the Democratic Party can become the moral voice of all American families striving for a better life.

Author : Duncan Campbell
Publisher : University of Alberta
Page : 162 pages
File Size : 49,8 Mb
Release : 1984
Category : Education
ISBN : 0888640455

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The New Majority by Duncan Campbell Pdf

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Author : William A. Rusher
Publisher : Unknown
Page : 260 pages
File Size : 42,9 Mb
Release : 1975
Category : Conservatism
ISBN : STANFORD:36105036325798

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The Making of the New Majority Party by William A. Rusher Pdf

Author : Kevin P. Phillips
Publisher : Princeton University Press
Page : 599 pages
File Size : 41,7 Mb
Release : 2014-11-23
Category : Political Science
ISBN : 9781400852291

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The Emerging Republican Majority by Kevin P. Phillips Pdf

One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

Author : Michael P. Balzano
Publisher : iUniverse
Page : 321 pages
File Size : 51,5 Mb
Release : 2016-01-22
Category : Political Science
ISBN : 9781491785928

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Building a New Majority by Michael P. Balzano Pdf

Building a New Majority weaves together the autobiographical recollections of the political and professional life of the author, Michael P. Balzano, with his seasoned analysis of several successful Republican presidential campaigns. The combination provides the foundation for recommendations for current and future Republican candidates to follow in capturing a majority of the nations working-class voters. The narrative follows the author, the son of working-class Italian immigrants, from his boyhood in New Haven, Connecticut, through his time as a high-school dropout and garbage collector to his return to school, where he earned a doctoral degree at Georgetown University. His story attracted the attention of staff members in the administration of President Richard M. Nixon. Brought on board to provide insights and to coordinate efforts to reach ethnic and working-class voters as part of Nixons strategy to create a New Majority, he contributed to the winning 1972 campaign. He later performed similar roles in President Ronald Reagans 1980 and 1984 campaigns and in President George H. W. Bushs 1988 campaign. From these experiences, he offers guidance to Republican candidates seeking to win elections by appealing to members of labor unions and the working class. For any political party to win the White House, it must capture a majority of working-class voters. Building a New Majority is a blueprint for constructing a new Republican majority that can win elections. Building upon those victories, they can govern in ways that invite all people to share in a common future in which individuals may improve their social status and their economic wellbeing, living out the American Dream.

Author : Jack Newfield,Jeff Greenfield
Publisher : Unknown
Page : 246 pages
File Size : 49,5 Mb
Release : 1972
Category : United States
ISBN : STANFORD:36105120326371

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A Populist Manifesto by Jack Newfield,Jeff Greenfield Pdf

Author : Steve Phillips
Publisher : The New Press
Page : 280 pages
File Size : 42,7 Mb
Release : 2018-03-06
Category : Political Science
ISBN : 9781620973257

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Brown Is the New White by Steve Phillips Pdf

The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.

Author : Nicol C. Rae,Colton C. Campbell
Publisher : Rowman & Littlefield
Page : 238 pages
File Size : 47,5 Mb
Release : 1999
Category : Political Science
ISBN : 0847691691

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New Majority Or Old Minority? by Nicol C. Rae,Colton C. Campbell Pdf

This volume of original essays by leading congressional scholars explores the impact of the Republican majority on Congress with attention to the history of the institution and party characteristics present and future. Visit our website for sample chapters!

Author : Robert Mason
Publisher : Univ of North Carolina Press
Page : 310 pages
File Size : 50,6 Mb
Release : 2004
Category : Political Science
ISBN : 0807829056

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Richard Nixon and the Quest for a New Majority by Robert Mason Pdf

"As president, Nixon was uniquely placed to craft a response to liberal malaise at the end of the 1960s and exploit this potential opportunity for a realignment of American politics. His "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of this new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of its policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democratic bread-and-butter issues. Mason contends that Nixon was an activist in intent but not in deed. While he built Republican strength at the presidential level, Mason argues, Nixon did not succeed in mobilizing popular support for political conservatism in general."--BOOK JACKET.

Author : Robert Mason,Iwan W. Morgan
Publisher : Vanderbilt University Press
Page : 250 pages
File Size : 44,5 Mb
Release : 2013
Category : Art
ISBN : 9780826518897

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Seeking a New Majority by Robert Mason,Iwan W. Morgan Pdf

The Republican Party in the wilderness--and how it returned

Author : Amy Goodman,Denis Moynihan
Publisher : Haymarket Books
Page : 370 pages
File Size : 44,8 Mb
Release : 2012
Category : History
ISBN : 9781608462315

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The Silenced Majority by Amy Goodman,Denis Moynihan Pdf

A collection of newspaper and magazine articles where Goodman and Moynihan take an anti-establishment stance and get to the heart of today's critical news stories and political events