The New Marketing Research Systems

Author : David J. Curry
Publisher : Wiley
Page : 0 pages
File Size : 50,9 Mb
Release : 1992-10-19
Category : Business & Economics
ISBN : 0471530581

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The New Marketing Research Systems by David J. Curry Pdf

Integrates the latest developments critical to marketing decision making. Redefines and reinvents marketing research by demonstrating how electronic data--UPC scanner, single source, trade area and geodemographic--can generate strategic information to aid in solving such marketing problems as national, regional or local focus, communications mix and the timing of activities. Details where to get and how to use information regarding decisions like the best shopping malls to locate a particular store; where to put an ATM; which catalogues, newspapers, radio and TV shows to advertise a product. Features excellent commentary on existing systems, a wide variety of databases and reports from commercial vendors such as A. C. Neilson, Information Resources, Inc. and much more.

Author : G. Scott Erickson
Publisher : Edward Elgar Publishing
Page : 208 pages
File Size : 46,5 Mb
Release : 2017-10-27
Category : Business & Economics
ISBN : 9781786432698

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New Methods of Market Research and Analysis by G. Scott Erickson Pdf

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.

Author : Robert E. Stevens
Publisher : Routledge
Page : 444 pages
File Size : 48,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780789024169

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The Marketing Research Guide by Robert E. Stevens Pdf

Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.

Author : Kenneth P. Uhl
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 1969
Category : Electronic
ISBN : OCLC:854903579

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Marketing Research. Information Systems and Decision Making by Kenneth P. Uhl Pdf

Author : Richard H. Brien
Publisher : Unknown
Page : 420 pages
File Size : 54,6 Mb
Release : 1968
Category : Marketing
ISBN : UOM:35128000192847

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Readings in Marketing Information Systems by Richard H. Brien Pdf

Author : Michael Hyman,Jeremy Sierra
Publisher : John Wiley & Sons
Page : 651 pages
File Size : 46,8 Mb
Release : 2010-03-05
Category : Business & Economics
ISBN : 9780470632567

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Marketing Research Kit For Dummies by Michael Hyman,Jeremy Sierra Pdf

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author : Bertram Schoner,Kenneth P. Uhl
Publisher : Huntington, N.Y. : R.E. Krieger Pub.
Page : 588 pages
File Size : 55,7 Mb
Release : 1981
Category : Marketing research
ISBN : 0898741602

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Marketing Research by Bertram Schoner,Kenneth P. Uhl Pdf

Author : Robert J. Kaden,Gerald Linda,Jay Conrad Levinson
Publisher : Kogan Page Publishers
Page : 368 pages
File Size : 53,8 Mb
Release : 2009-09-03
Category : Business & Economics
ISBN : 9780749458461

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More Guerrilla Marketing Research by Robert J. Kaden,Gerald Linda,Jay Conrad Levinson Pdf

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Author : Joseph F. Hair,Robert P. Bush,David J. Ortinau
Publisher : Irwin Professional Publishing
Page : 712 pages
File Size : 40,9 Mb
Release : 2000
Category : Dataindsamling
ISBN : PSU:000046983022

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Marketing Research by Joseph F. Hair,Robert P. Bush,David J. Ortinau Pdf

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Author : Tony Proctor
Publisher : Financial Times/Prentice Hall
Page : 486 pages
File Size : 42,9 Mb
Release : 2000
Category : Business & Economics
ISBN : CORNELL:31924085795718

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Essentials of Marketing Research by Tony Proctor Pdf

Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.

Author : David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug
Publisher : SAGE
Page : 255 pages
File Size : 54,6 Mb
Release : 2001-02-01
Category : Business & Economics
ISBN : 9781446234983

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Qualitative Marketing Research by David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug Pdf

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Author : Bertram Schoner,Kenneth P. Uhl
Publisher : [New York ; Toronto] : Wiley
Page : 13 pages
File Size : 54,6 Mb
Release : 1976
Category : Marketing - Recherche
ISBN : 0471020052

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Marketing Research: Decisions, systems, and information by Bertram Schoner,Kenneth P. Uhl Pdf

Author : Jan Wiid,Colin Diggines
Publisher : Juta and Company Ltd
Page : 282 pages
File Size : 46,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 070217744X

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Marketing Research by Jan Wiid,Colin Diggines Pdf

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Author : Cheryl Burgess,Mark Burgess
Publisher : SAGE
Page : 317 pages
File Size : 51,9 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9781529738308

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The New Marketing by Cheryl Burgess,Mark Burgess Pdf

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE Publications
Page : 721 pages
File Size : 52,7 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 9781452261539

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.