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Author : Richard H. Brien
Publisher : Unknown
Page : 420 pages
File Size : 46,8 Mb
Release : 1968
Category : Marketing
ISBN : UOM:35128000192847
Author : Charles D. Schewe
Publisher : Unknown
Page : 186 pages
File Size : 53,9 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:641393881
Author : Lee, In
Publisher : IGI Global
Page : 566 pages
File Size : 54,9 Mb
Release : 2008-08-31
Category : Computers
ISBN : 9781605660875
"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.
Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 242 pages
File Size : 45,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645351
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Author : Anonim
Publisher : Unknown
Page : 686 pages
File Size : 42,9 Mb
Release : 1966
Category : Marketing
ISBN : UOM:39015085486358
Author : Kimball P. Marshall
Publisher : Boyd & Fraser Publishing Company
Page : 188 pages
File Size : 44,7 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000025345841
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
Author : J. Stephen Kelly,Susan K. Jones,Richard A. Hagle
Publisher : Racom Books
Page : 0 pages
File Size : 51,5 Mb
Release : 2015
Category : Advertising
ISBN : 1933199067
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1
Author : Nicholas Ashill,Malcolm John Wright
Publisher : Unknown
Page : 62 pages
File Size : 41,6 Mb
Release : 1995
Category : Management information systems
ISBN : UCSD:31822021093893
Author : Venkatakrishna V. Bellur,James W. Camerius,Brian G. Gnauck
Publisher : Springer
Page : 368 pages
File Size : 49,8 Mb
Release : 2014-10-28
Category : Business & Economics
ISBN : 9783319109664
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
Author : Sui Pheng Low
Publisher : NUS Press
Page : 142 pages
File Size : 49,6 Mb
Release : 1993
Category : Business & Economics
ISBN : 9971691736
The global construction industry is a fascinating subject for international contractors, researchers and government agencies involved with the export marketing of construction services. Despite the growing importance of the global construction market, relatively little is known of its characteristics. From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decision-making in more than one country.In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlights movements in the global construction industry, a methodology for market research purposes is also presented.
Author : Anonim
Publisher : Unknown
Page : 424 pages
File Size : 53,6 Mb
Release : 1998
Category : Direct marketing
ISBN : 0072341394
Author : Roger A. Layton,K. LeLièvre
Publisher : Unknown
Page : 398 pages
File Size : 53,7 Mb
Release : 1978
Category : Marketing
ISBN : 0070934509
Author : Guy St. Clair
Publisher : Walter de Gruyter
Page : 160 pages
File Size : 50,9 Mb
Release : 2012-06-21
Category : Language Arts & Disciplines
ISBN : 9783110956788
Information is a consumer-driven commodity: the very existence of libraries and information centers is based on the patrons' need for specific information or material.This book outlines the reasons for developing and implementing a formal customer service program and provides specific techniques for establishing such programs in libraries and information centers. Topics covered include the library user as a customer, defining the library's roles, user surveys and survey analysis, and more.
Author : Hunter, M. Gordon
Publisher : IGI Global
Page : 444 pages
File Size : 54,8 Mb
Release : 2008-08-31
Category : Computers
ISBN : 9781605660912
"This book offers research articles on key issues concerning information technology in support of the strategic management of organizations"--Provided by publisher.
Author : Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert
Publisher : Springer Science & Business Media
Page : 642 pages
File Size : 45,7 Mb
Release : 2013-06-29
Category : Business & Economics
ISBN : 9781461540502
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.