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Author : Mona McCormick
Publisher : Crown
Page : 264 pages
File Size : 41,9 Mb
Release : 1985
Category : Reference
ISBN : UOM:39015009111397
Author : The New York Times
Publisher : St. Martin's Press
Page : 1378 pages
File Size : 49,7 Mb
Release : 2011-10-25
Category : Reference
ISBN : 9781429950855
A COMPLETE REVISION AND THOROUGH UPDATING OF THE ULTIMATE REFERENCE FROM THE NEWSPAPER OF RECORD. A comprehensive guide offering insight and clarity on a broad range of even more essential subjects. Whether you are researching the history of Western art, investigating an obscure medical test, following current environmental trends, studying Shakespeare, brushing up on your crossword and Sudoku skills, or simply looking for a deeper understanding of the world, this book is for you. An indispensable resource for every home, office, dorm room, and library, this new edition of The New York Times Guide to Essential Knowledge offers in-depth explorations of art, astronomy, biology, business, economics, the environment, film, geography, history, the Internet, literature, mathematics, music, mythology, philosophy, photography, sports, theater, film, and many other subjects. This one volume is designed to offer more information than any other book on the most important subjects, as well as provide easy-to-access data critical to everyday life. It is the only universal reference book to include authoritative and engaging essays from New York Times experts in almost every field of endeavor. The New York Times Guide to Essential Knowledge provides information with matchless accuracy and exceptional clarity. This new revised and expanded third edition covers major categories with an emphasis on depth and historical context, providing easy access to data vital for everyday living. Covering nearly 50 major categories, and providing an immediate grasp of complex topics with charts, sidebars, and maps, the third edition features 50 pages of new material, including new sections on * Atheism * Digital Media * Inventions and Discoveries * Endangered Species * Inflation * Musical Theater * Book Publishing *Wikileaks *The Financial Crisis *Nuclear Weapons *Energy *The Global Food Supply Every section has been thoroughly updated, making this third edition more useful and comprehensive than ever. It informs, educates, answers, illustrates and clarifies---it's the only one-volume reference book you need.
Author : Mona McCormick
Publisher : Unknown
Page : 224 pages
File Size : 54,7 Mb
Release : 1983
Category : Reference books
ISBN : 0446311898
Author : Jeff Lenburg
Publisher : Infobase Publishing
Page : 593 pages
File Size : 51,8 Mb
Release : 2014-05-14
Category : Language Arts & Disciplines
ISBN : 9781438110400
The Facts On File Guide to Research is a comprehensive guide to doing thorough and accurate research. It includes a detailed listing of available resources and explains general research methods and proper citation of sources. An invaluable reference, this book helps researchers make use of the many new resources available today. Divided into four sections, this easy-to-use guide helps students and general readers prepare for research papers and class studies. Step-by-step guides, detailed explanations, and valuable appendixes covering style guides, such as APA. MLA, and The Chicago Manual of Style, combine to create an incredibly authoritative accessible reference.
Author : Heinz-Dietrich Fischer
Publisher : LIT Verlag Münster
Page : 128 pages
File Size : 52,5 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9783643914859
This volume presents 25 Foreign Correspondents of the New York Times and their Pulitzer Prize-decorated works from the early 1930s to the early 1990s, covering political and social occurrences in countries like Argentina, Australia, Cambodia, China, France, Germany, Israel, Italy, Japan, Lebanon, Poland, Russia, Thailand, Vietnam and Yugoslavia.
Author : The New York Times
Publisher : Macmillan
Page : 1340 pages
File Size : 52,5 Mb
Release : 2007-10-30
Category : Reference
ISBN : 0312376596
Introducing a comprehensive update and complete revision of the authoritative reference work from the award-winning daily paper, this one-volume reference book informs, educates, and clarifies answers to hundreds of topics.
Author : David Michaelson,Don W. Stacks
Publisher : Business Expert Press
Page : 289 pages
File Size : 46,6 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781631577628
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Author : Jo A. Cates
Publisher : Bloomsbury Publishing USA
Page : 310 pages
File Size : 52,8 Mb
Release : 2004-05-30
Category : Language Arts & Disciplines
ISBN : 9780313058844
Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author : Don W. Stacks
Publisher : Guilford Publications
Page : 418 pages
File Size : 40,5 Mb
Release : 2016-10-10
Category : Business & Economics
ISBN : 9781462527960
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author : Ronald L. Mendell
Publisher : Charles C Thomas Publisher
Page : 241 pages
File Size : 48,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780398076726
Author : Anonim
Publisher : Unknown
Page : 444 pages
File Size : 40,9 Mb
Release : 1977
Category : Management information systems
ISBN : IND:30000068325582
Author : Don W. Stacks
Publisher : Business Expert Press
Page : 242 pages
File Size : 44,6 Mb
Release : 2010-07-06
Category : Business & Economics
ISBN : 9781606491027
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Author : Edward Shewan,Annie Lee Sloan, Ed Shewan
Publisher : Christian Liberty Press
Page : 74 pages
File Size : 44,6 Mb
Release : 1994
Category : Education
ISBN : 1930367295
Teacher Manual for Applications of Grammar student workbook 4, grade 10.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1786 pages
File Size : 42,8 Mb
Release : 1974
Category : Copyright
ISBN : STANFORD:36105119497688
Author : Alastair Fowler
Publisher : Oxford University Press
Page : 213 pages
File Size : 42,8 Mb
Release : 2006-09-21
Category : Language Arts & Disciplines
ISBN : 9780199278503
How to Write is an introductory guide to the writing process, aimed at people who think they can't write, or for whom writing is an ordeal. Broken down into short topic-based chapters, this will be an invaluable guide for both students and those who need to write reports and presentations in the course of their work.
