The Online Advertising Playbook

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The Online Advertising Playbook

Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci
The Online Advertising Playbook Book PDF

Author : Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 46,5 Mb
Release : 2007-07-20
Category : Business & Economics
ISBN : 9780470140352

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The Online Advertising Playbook by Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci Pdf

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

The CEO's Digital Marketing Playbook

Thomas J. Donohoe
The CEO s Digital Marketing Playbook Book PDF

Author : Thomas J. Donohoe
Publisher : Koehler Books
Page : 250 pages
File Size : 53,8 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 1633939502

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The CEO's Digital Marketing Playbook by Thomas J. Donohoe Pdf

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

The Digital Playbook

Ryan D Mason
The Digital Playbook Book PDF

Author : Ryan D Mason
Publisher : Ryan D Mason
Page : 84 pages
File Size : 55,6 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 8210379456XXX

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The Digital Playbook by Ryan D Mason Pdf

In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!

The Ultimate Google Ads Playbook

Jessica Budde,Greg Finn,Kathleen Hagelberger
The Ultimate Google Ads Playbook Book PDF

Author : Jessica Budde,Greg Finn,Kathleen Hagelberger
Publisher : Unknown
Page : 230 pages
File Size : 51,9 Mb
Release : 2020-11-17
Category : Electronic
ISBN : 9798565510904

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The Ultimate Google Ads Playbook by Jessica Budde,Greg Finn,Kathleen Hagelberger Pdf

Ready to master the art of Google Ads? I, together with my colleagues at Cypress North, put this book together as a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. This playbook explores every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn't want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.

The Retargeting Playbook

Adam Berke,Gregory Fulton,Lauren Vaccarello
The Retargeting Playbook Book PDF

Author : Adam Berke,Gregory Fulton,Lauren Vaccarello
Publisher : John Wiley & Sons
Page : 155 pages
File Size : 48,8 Mb
Release : 2014-03-04
Category : Business & Economics
ISBN : 9781118881163

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The Retargeting Playbook by Adam Berke,Gregory Fulton,Lauren Vaccarello Pdf

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

The CEO's Digital Marketing Playbook

Thomas J. Donohoe
The CEO s Digital Marketing Playbook Book PDF

Author : Thomas J. Donohoe
Publisher : Unknown
Page : 250 pages
File Size : 41,8 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 1633939529

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The CEO's Digital Marketing Playbook by Thomas J. Donohoe Pdf

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Average Is Losing

Lance Loveday
Average Is Losing Book PDF

Author : Lance Loveday
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 2020-03-02
Category : Electronic
ISBN : 0578646218

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Average Is Losing by Lance Loveday Pdf

Until recently, companies using paid advertising campaigns were on a pretty level playing field. Most had reached a point where they were trading ROI for lead volume, or vice versa.Now? There are a handful of winners, and then there's everybody else. And the gap between them is massive.Don't get left behind.Lance Loveday has been in the industry from the very beginning - back when he had to call Google on the phone to pay for digital ads. Having run digital ad strategy for hundreds of high-growth clients, he's seen what it takes to create wildly overachieving paid advertising campaigns. In this book, he shares the strategies, tactics, and tips that separate OK, average, run-of-the-mill advertisers from the ones that realize massive, exponential growth. With the right approach, you can increase your qualified leads and your ROI. Boost sales and lifetime value. And start your business on the path to PPC domination.

How to Sell Anything Online

Anaita Sarkar
How to Sell Anything Online Book PDF

Author : Anaita Sarkar
Publisher : John Wiley & Sons
Page : 343 pages
File Size : 44,8 Mb
Release : 2024-08-26
Category : Business & Economics
ISBN : 9781394270811

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How to Sell Anything Online by Anaita Sarkar Pdf

Are you ready to supercharge your sales? When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you’re just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick. Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you’ll learn how to: Reinforce the foundational pillars that every small business needs for success. Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel. Maximise how different social media platforms are used to propel your business forward. Discover the “magic bucket” strategies for treating your customers like VIPs, building a community and developing brand ambassadors. Whether you’re mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you’ll discover the secret sauce for consistent, profitable sales growth!

Digital Metrics Playbook

Enrique Quevedo,Daniel Besquin,Michelle Read
Digital Metrics Playbook Book PDF

Author : Enrique Quevedo,Daniel Besquin,Michelle Read
Publisher : Dreaming Intent Press
Page : 128 pages
File Size : 55,8 Mb
Release : 2015-02-19
Category : Business & Economics
ISBN : 9780996101301

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Digital Metrics Playbook by Enrique Quevedo,Daniel Besquin,Michelle Read Pdf

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.

The Marketer's Playbook

Tony Quin,Kevin Smith
The Marketer s Playbook Book PDF

Author : Tony Quin,Kevin Smith
Publisher : Soda Press
Page : 220 pages
File Size : 43,5 Mb
Release : 2018-05-21
Category : Business & Economics
ISBN : 0999858505

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The Marketer's Playbook by Tony Quin,Kevin Smith Pdf

"The Marketer's Playbook" is an invaluable step-by-step guide for how to construct a modern marketing system. Tony Quin, the founder of the Society of Digital Agencies (SoDA) along with Kevin Smith, President of IQ Agency, have crafted a comprehensive guide for any company trying to win customers in today's digitally dominated marketplace.

Youtube Playbook 2024

Jason P Smith
Youtube Playbook 2024 Book PDF

Author : Jason P Smith
Publisher : Jason P Smith
Page : 65 pages
File Size : 41,9 Mb
Release : 2021-09-29
Category : Business & Economics
ISBN : 8210379456XXX

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Youtube Playbook 2024 by Jason P Smith Pdf

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. The book covers not only the basics but also advanced YouTube tips and tricks that can elevate your video marketing game. Let’s get started.

Expert Secrets

Russell Brunson
Expert Secrets Book PDF

Author : Russell Brunson
Publisher : Hay House, Inc
Page : 385 pages
File Size : 49,9 Mb
Release : 2022-08-09
Category : Business & Economics
ISBN : 9781401970604

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Expert Secrets by Russell Brunson Pdf

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

The Never Cold Call Again Online Playbook

Frank J. Rumbauskas, Jr.
The Never Cold Call Again Online Playbook Book PDF

Author : Frank J. Rumbauskas, Jr.
Publisher : John Wiley & Sons
Page : 0 pages
File Size : 46,8 Mb
Release : 2009-10-26
Category : Business & Economics
ISBN : 0470503920

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The Never Cold Call Again Online Playbook by Frank J. Rumbauskas, Jr. Pdf

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

The Digital Marketing Playbook

Kamal Bhatt
The Digital Marketing Playbook Book PDF

Author : Kamal Bhatt
Publisher : FanatiXx Publication
Page : 138 pages
File Size : 47,6 Mb
Release : 2024-06-24
Category : Fiction
ISBN : 8210379456XXX

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The Digital Marketing Playbook by Kamal Bhatt Pdf

Based on 9 years of industry experience, this action-oriented "Digital Marketing Playbook" equips you with actionable strategies and essential tools to build a thriving online presence. It will help you master content creation, dominate SEO, and harness the power of data-driven marketing. Learn from real-world examples and insights to achieve explosive growth. This playbook serves as your roadmap to success, whether you're a student, building a personal brand or an entrepreneur looking to take your company to the next level.

Facebook Marketing | Million Dollars Ads Secrets

Wojciech Zalech
Facebook Marketing Million Dollars Ads Secrets Book PDF

Author : Wojciech Zalech
Publisher : Wojciech Zalech
Page : 122 pages
File Size : 49,9 Mb
Release : 2020-12-16
Category : Business & Economics
ISBN : 9788366456181

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Facebook Marketing | Million Dollars Ads Secrets by Wojciech Zalech Pdf

Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. How to navigate the Facebook business panel; 2. How to target potential customers on Facebook; 3. How to analyze user data collected by Facebook; 4. How to create groups of potential clients of your advertising campaign; 5. How to increase the activity on your fanpage or your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads; 7. How to apply remarketing to increase sales; 8. #Hashtag applications in operational activities on Facebook; 9. How to create active and sales advertising campaigns on Facebook; 10. How to minimize the costs of advertising campaigns; 11. What are 3 types of online visitors; 12. Seven (7) Facebook ads templates that make me thousands of dollars Facebook has long ceased to be considered only as a meeting place on the Internet, it has become a tool for selling products, targeting and winning thousands of customers from the younger generation. Currently, we have around 2 billion active users of this portal in the world. People put opinions on it, share information, set up groups, entire communities, but also shop like any other online store. Think about what will happen if you lag behind with your business and you will not start to build relationships with your clients now with operational Facebook activities? What will happen to your company? Think about it now, not tomorrow!