The Persuasion Handbook

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The Persuasion Handbook

Author : James Price Dillard
Publisher : SAGE
Page : 898 pages
File Size : 46,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0761920064

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The Persuasion Handbook by James Price Dillard Pdf

Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.

The SAGE Handbook of Persuasion

Author : James Price Dillard,Lijiang Shen
Publisher : SAGE
Page : 457 pages
File Size : 45,9 Mb
Release : 2013
Category : Language Arts & Disciplines
ISBN : 9781412983136

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The SAGE Handbook of Persuasion by James Price Dillard,Lijiang Shen Pdf

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Persuasion Handbook

Author : James Price Dillard
Publisher : Unknown
Page : 874 pages
File Size : 51,6 Mb
Release : 2002
Category : Persuasion (Psychology)
ISBN : 1412976049

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The Persuasion Handbook by James Price Dillard Pdf

The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing, communications, the media and politics

The Persuasion Handbook

Author : Pamela J. Kalbfleisch
Publisher : Unknown
Page : 166 pages
File Size : 44,9 Mb
Release : 1989-01-01
Category : Persuasion (Psychology)
ISBN : 084035200X

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The Persuasion Handbook by Pamela J. Kalbfleisch Pdf

"Presents the materials for a course which is designed to instruct students in the application of persuasion theory and research in the preparation and in the evaluation of persuasive presentations. This course is experiential in design. Students form persuasive companies for the duration of the class. Within the context of a relative few constraints, these companies select the persuasive focus of their presentations and the strategies they will develop in attempting to persuade a target audience, which in this context is their classmates and the class instructor"--P. v.

Persuasion

Author : Daniel J. O′Keefe
Publisher : SAGE Publications
Page : 591 pages
File Size : 54,9 Mb
Release : 2015-02-18
Category : Language Arts & Disciplines
ISBN : 9781483315102

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Persuasion by Daniel J. O′Keefe Pdf

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 49,6 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

The Black Book of Persuasion

Author : Alex Llantada
Publisher : Createspace Independent Publishing Platform
Page : 142 pages
File Size : 47,6 Mb
Release : 2018-01-07
Category : Electronic
ISBN : 1983556262

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The Black Book of Persuasion by Alex Llantada Pdf

If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

The SAGE Handbook of Persuasion

Author : James Price Dillard
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2012
Category : Electronic books
ISBN : 1782689273

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The SAGE Handbook of Persuasion by James Price Dillard Pdf

Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

Job Satisfaction

Author : Paul E. Spector
Publisher : SAGE Publications
Page : 107 pages
File Size : 55,5 Mb
Release : 1997-03-26
Category : Business & Economics
ISBN : 9781452264684

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Job Satisfaction by Paul E. Spector Pdf

Distilling the vast literature on this frequently studied variable in organizational behaviour research, Paul E Spector provides the student and professional with a pithy overview of the application, assessment, causes and consequences of job satisfaction. In addition to discussing the nature of and techniques for assessing job satisfaction, the author summarizes the findings concerning how people feel towards work, including: cultural and gender differences in job satisfaction and personal and organizational causes; and potential consequences of job satisfaction and dissatisfaction. Students and researchers will particularly appreciate the extensive list of references and the Job Satisfaction Survey included in the Appendix.

Persuasion

Author : Arlene Dickinson
Publisher : HarperCollins Canada
Page : 186 pages
File Size : 49,6 Mb
Release : 2011-09-12
Category : Self-Help
ISBN : 9781443405980

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Persuasion by Arlene Dickinson Pdf

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

Statistical Persuasion

Author : Robert W. Pearson
Publisher : SAGE Publications
Page : 424 pages
File Size : 43,7 Mb
Release : 2010-01-20
Category : Social Science
ISBN : 9781483389486

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Statistical Persuasion by Robert W. Pearson Pdf

This text clearly and straightforwardly demonstrates how to collect, manage, analyze, and present data in real world applications in education, criminal justice and other fields in the social sciences.

Recipe for Persuasion

Author : Sonali Dev
Publisher : HarperCollins
Page : 383 pages
File Size : 51,5 Mb
Release : 2020-05-26
Category : Fiction
ISBN : 9780062839084

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Recipe for Persuasion by Sonali Dev Pdf

From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.

The Power of Persuasion

Author : Robert Levine
Publisher : John Wiley & Sons
Page : 294 pages
File Size : 42,5 Mb
Release : 2006-01-23
Category : Psychology
ISBN : 9780471763178

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The Power of Persuasion by Robert Levine Pdf

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

A Handbook of Persuasive Tactics

Author : Joan Mulholland
Publisher : Routledge
Page : 432 pages
File Size : 48,6 Mb
Release : 2003-09-02
Category : Education
ISBN : 9781134878758

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A Handbook of Persuasive Tactics by Joan Mulholland Pdf

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

The SAGE Handbook of Propaganda

Author : Paul Baines,Nicholas O′Shaughnessy,Nancy Snow
Publisher : SAGE
Page : 896 pages
File Size : 52,8 Mb
Release : 2019-11-25
Category : Social Science
ISBN : 9781526486233

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The SAGE Handbook of Propaganda by Paul Baines,Nicholas O′Shaughnessy,Nancy Snow Pdf

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context