Author : Jyotsna Kapur
Publisher : Anthem Press
Page : 158 pages
File Size : 55,7 Mb
Release : 2014-12-01
Category : Social Science
ISBN : 9781783083534
The Politics of Time and Youth in Brand India by Jyotsna Kapur Pdf
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.