The Portable Mba In Marketing And Portable Mba In Finance And Accounting Set

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The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set

Author : John L. Livingstone,John Leslie Livingstone, PH.D., CPA,Alexander Hiam,Charles D. Schewe
Publisher : John Wiley & Sons
Page : 1024 pages
File Size : 54,5 Mb
Release : 1992-08-01
Category : Electronic
ISBN : 0471575518

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The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set by John L. Livingstone,John Leslie Livingstone, PH.D., CPA,Alexander Hiam,Charles D. Schewe Pdf

The Portable MBA in Finance and Accounting

Author : Theodore Grossman,John Leslie Livingstone
Publisher : John Wiley & Sons
Page : 628 pages
File Size : 46,6 Mb
Release : 2009-10-08
Category : Business & Economics
ISBN : 9780470526323

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The Portable MBA in Finance and Accounting by Theodore Grossman,John Leslie Livingstone Pdf

The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.

The Portable MBA in Finance and Accounting Set

Author : John Leslie Livingstone
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 1996-04
Category : Electronic
ISBN : 0471167657

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The Portable MBA in Finance and Accounting Set by John Leslie Livingstone Pdf

The Portable MBA

Author : Kenneth M. Eades,Timothy M. Laseter,Ian Skurnik,Peter L. Rodriguez,Lynn A. Isabella,Paul J. Simko
Publisher : John Wiley & Sons
Page : 381 pages
File Size : 47,8 Mb
Release : 2010-04-06
Category : Business & Economics
ISBN : 9780470627259

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The Portable MBA by Kenneth M. Eades,Timothy M. Laseter,Ian Skurnik,Peter L. Rodriguez,Lynn A. Isabella,Paul J. Simko Pdf

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

The Portable MBA in Marketing

Author : Alexander Hiam,Charles D. Schewe
Publisher : Unknown
Page : 488 pages
File Size : 42,7 Mb
Release : 1992-04-16
Category : Business & Economics
ISBN : UOM:49015001390203

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The Portable MBA in Marketing by Alexander Hiam,Charles D. Schewe Pdf

Includes market research, sales forecasting, product development, and pricing.

The Portable MBA

Author : Robert F. Bruner
Publisher : John Wiley & Sons
Page : 366 pages
File Size : 47,9 Mb
Release : 2003-02-07
Category : Business & Economics
ISBN : 0471222844

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The Portable MBA by Robert F. Bruner Pdf

Table of contents

The Portable MBA

Author : Eliza G. C. Collins,Mary Anne Devanna
Publisher : Wiley
Page : 406 pages
File Size : 43,9 Mb
Release : 1991-10-24
Category : Business & Economics
ISBN : 0471548952

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The Portable MBA by Eliza G. C. Collins,Mary Anne Devanna Pdf

Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.

The Portable MBA in Finance and Accounting

Author : John Leslie Livingstone,Theodore Grossman
Publisher : Wiley
Page : 0 pages
File Size : 40,9 Mb
Release : 2001-10-25
Category : Business & Economics
ISBN : 0471061859

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The Portable MBA in Finance and Accounting by John Leslie Livingstone,Theodore Grossman Pdf

The latest volume in the bestselling series In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition provides new information on five such key topics as interpreting financial statements; information technology in finance; planning capital expenditures; information technology and your firm; business valuation, and much more. Top experts in each field explain the basics of cost-volume analysis, forecasts, and budgets, and reveal how to create a winning business plan. Ideal reading for any manager or executive who needs a "refresher course" in finance. Les Livingstone, PhD, MBA, CPA (West Palm Beach, FL), runs a national consulting firm which specializes in complex business research and expert testimony in large commercial lawsuits. He was chairman of the Division of Accounting and Law at Babson College. Theodore Grossman (Wellesley, MA) is a senior member of the faculty of Babson College with an appointment in information technology and accounting.

The Portable MBA Desk Reference

Author : Nitin Nohria
Publisher : Unknown
Page : 704 pages
File Size : 48,7 Mb
Release : 1998-10
Category : Business & Economics
ISBN : UCSD:31822026222760

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The Portable MBA Desk Reference by Nitin Nohria Pdf

The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.

The Portable MBA

Author : Anonim
Publisher : Unknown
Page : 386 pages
File Size : 50,9 Mb
Release : 1992
Category : Accounting
ISBN : OCLC:1151672693

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The Portable MBA by Anonim Pdf

The Portable MBA in Strategy

Author : Liam Fahey,Robert M. Randall
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 45,5 Mb
Release : 2001
Category : Business & Economics
ISBN : UCSD:31822029651197

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The Portable MBA in Strategy by Liam Fahey,Robert M. Randall Pdf

Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.

The Portable MBA in Management

Author : Allan R. Cohen
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 52,7 Mb
Release : 2002-08-12
Category : Business & Economics
ISBN : UCSD:31822031892565

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The Portable MBA in Management by Allan R. Cohen Pdf

Insights on management, leadership, and effective organizations, from the experts at the best business schools Skills and strategies for leading any organization to success . . . comprehensive, up-to-date, and better than ever " When the speculative bubble burst in 2000, it exposed a weakness in many firms-too much financial engineering and too little leadership and management. I strongly recommend this book to those managers who want to learn how to run well-managed organizations capable of weathering the inevitable turbulence brought about by intensive competition and rapid changes in markets and technology. In one book, highly regarded experts in the field of management provide you with the essential lessons you will need to succeed as a leader and manager." -Michael Beer, Cahners-Rabb Professor of Business Administration, Emeritus Harvard Business School and author of The Critical Path to Corporate Renewal "For managers to be effective in today's complex world, they need to be learners as well as leaders. In this remarkable volume, a world-class collection of professors provides a curriculum for continuous management learning that combines leading-edge theory with practical advice. Every manager -from supervisor to CEO-should keep this book close at hand." -Ron Ashkenas, Managing Partner, Robert H. Schaffer & Associates and coauthor of The Boundaryless Organization and The GE Work-Out "This latest edition of The Portable MBA in Management continues a tradition of some of our greatest thinkers and teachers making their work highly accessible. The book will be treasured as a valuable reference as well as a great read!" -Len Schlesinger, Chief Operating Officer, The Limited, Inc. From the master teachers and scholars of management, including: David L. Bradford, Stanford University ? Anne Donnellon, Babson College ? Stephen L. Fink, University of New Hampshire ? Charles J. Fombrun, New York University ? Danna Greenberg, Babson College ? Douglas T. Hall, Boston University ? Todd D. Jick, The Center of Executive Development ? Rosabeth Moss Kanter, Harvard Business School ? Roy J. Lewicki, Ohio State University ? Leonard A. Schlesinger, Harvard Business School ? R. Roosevelt Thomas Jr., American Institute for Managing Diversity ? Peter B. Vaill, University of St. Thomas

The New Portable MBA

Author : Eliza G. C. Collins,Mary Anne Devanna
Publisher : Wiley
Page : 441 pages
File Size : 55,8 Mb
Release : 1994-11-04
Category : Business & Economics
ISBN : 0471080047

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The New Portable MBA by Eliza G. C. Collins,Mary Anne Devanna Pdf

Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.

The Portable MBA in Entrepreneurship

Author : William D. Bygrave
Publisher : Wiley
Page : 546 pages
File Size : 45,8 Mb
Release : 1997-02-27
Category : Business & Economics
ISBN : 0471160784

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The Portable MBA in Entrepreneurship by William D. Bygrave Pdf

Your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . . . . . From an all-star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College. "Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." —Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center "Bygrave's book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." — Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University "This book is a 'keeper.' The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." —Frank Hoy Dean, College of Business Administration, University of Texas, El Paso With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You'll also need a generous supply of the most precious commodity in the global marketplace—knowledge. The Portable MBA in Entrepreneurship, Second Edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all-star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include: Using the Internet as both a source of opportunities and a resource for generating additional revenues Discovering the perfect business opportunity Creating a business plan Financing a business with venture capital or debt financing Managing for growth Protecting intellectual property Harvesting your business Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don't need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five-star education in entrepreneurship at a take-out price. Also available, The Portable MBA in Entrepreneurship Case Studies. The Portable MBA Series The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Investment The Portable MBA in Strategy The Portable MBA in Economics Vital Business Topics Real-Time Strategy New Product Development Total Quality Management Psychology for Leaders Market-Driven Management Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies