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Author : Alexander Hiam,Charles D. Schewe
Publisher : Unknown
Page : 488 pages
File Size : 44,8 Mb
Release : 1992-04-16
Category : Business & Economics
ISBN : UOM:49015001390203
Includes market research, sales forecasting, product development, and pricing.
Author : Robert F. Bruner
Publisher : John Wiley & Sons
Page : 366 pages
File Size : 54,7 Mb
Release : 2003-02-07
Category : Business & Economics
ISBN : 0471222844
Table of contents
Author : Kenneth M. Eades,Timothy M. Laseter,Ian Skurnik,Peter L. Rodriguez,Lynn A. Isabella,Paul J. Simko
Publisher : John Wiley & Sons
Page : 381 pages
File Size : 44,6 Mb
Release : 2010-04-06
Category : Business & Economics
ISBN : 9780470627259
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Author : Eliza G. C. Collins,Mary Anne Devanna
Publisher : Wiley
Page : 406 pages
File Size : 40,5 Mb
Release : 1991-10-24
Category : Business & Economics
ISBN : 0471548952
Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.
Author : John L. Livingstone,John Leslie Livingstone, PH.D., CPA,Alexander Hiam,Charles D. Schewe
Publisher : John Wiley & Sons
Page : 1024 pages
File Size : 49,5 Mb
Release : 1992-08-01
Category : Electronic
ISBN : 0471575518
Author : William D. Bygrave,Andrew Zacharakis
Publisher : John Wiley & Sons
Page : 504 pages
File Size : 41,7 Mb
Release : 2015-07-24
Category : Business & Economics
ISBN : 9781118463802
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Author : Liam Fahey,Robert M. Randall
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 48,5 Mb
Release : 2001
Category : Business & Economics
ISBN : UCSD:31822029651197
Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Author : Anonim
Publisher : Unknown
Page : 386 pages
File Size : 45,6 Mb
Release : 1992
Category : Accounting
ISBN : OCLC:1151672693
Author : William D. Bygrave,Dan D'Heilly
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 51,7 Mb
Release : 1997-06-23
Category : Business & Economics
ISBN : 047118229X
Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.
Author : Eric Verzuh
Publisher : John Wiley & Sons
Page : 456 pages
File Size : 49,5 Mb
Release : 2003-07-21
Category : Business & Economics
ISBN : 9780471448600
Dies ist der Nachfolgetitel des erfolgreichen "The Fast Forward MBA in Project Management", von dem bislang über 70.000 Exemplare verkauft wurden. "The Portable MBA in Project Management" diskutiert die aktuellsten Themen im Projektmanagement und enthält Beiträge von allen führenden Autoritäten auf diesem Gebiet. Die Beiträge dieser Experten verknüpfen wichtige Ideen mit Originalmaterial und decken alle Trends, alle Themen und alle Aspekte des modernen Projektmanagement ab. Autor Eric Verzuh präsentiert eine Vielzahl von erprobten Techniken für das Managen einzelner Projekte und projektbasierter Unternehmen. Hier erfahren Projektmanager, wie sie die Kraft einzelner Projekterfolge miteinander verbinden können, um das Unternehmen so zu einem höheren Maß an Produktivität und Reaktionsfreudigkeit im Kundenkontakt anzuspornen. "The Portable MBA in Project Management" - der umfassende Ratgeber für erfolgreiches Projektmanagement und ein Muss für jeden ambitionierten Projektmanager. Eric Verzuh ist als Consultant für führende internationale Unternehmen tätig, darunter u.a. Adobe, Boeing, GE und Nordstrom.
Author : Theodore Grossman,John Leslie Livingstone
Publisher : John Wiley & Sons
Page : 628 pages
File Size : 52,7 Mb
Release : 2009-10-08
Category : Business & Economics
ISBN : 9780470526323
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
Author : Philip K. Y. Young,John J. McAuley
Publisher : Wiley
Page : 0 pages
File Size : 44,5 Mb
Release : 1994-04-14
Category : Business & Economics
ISBN : 0471595268
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
Author : Peter L. Bernstein
Publisher : John Wiley & Sons
Page : 454 pages
File Size : 49,6 Mb
Release : 1995-10-13
Category : Business & Economics
ISBN : UCSD:31822021307731
The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.
Author : William D. Bygrave,Andrew Zacharakis
Publisher : John Wiley & Sons
Page : 520 pages
File Size : 44,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0471271543
A new and improved edition of the entrepreneur's bible An update of the highly respected bestseller, The Portable MBA in Entrepreneurship, Third Edition covers everything that an entrepreneur needs to know to start and run a venture.
Author : John Leslie Livingstone,Theodore Grossman
Publisher : John Wiley & Sons
Page : 672 pages
File Size : 50,7 Mb
Release : 2001-11-02
Category : Business & Economics
ISBN : 9780471168560
The Portable MBA in Finance and Accounting erzielte die zweithöchsten Verkaufszahlen (über 80.000 Exemplare) in der PMBA-Serie. Dieses Thema ist ein Dauerbrenner; auch erfahrene Manager oder MBAs möchten gerne ihr Finanzwissen auffrischen. Für Leser ohne wirtschaftliche Erfahrung oder Vorkenntnisse bietet dieses Buch ausgezeichnete Materialien zu den Grundlagen des Finanzwesens und der Rechnungslegung. In der modernen Geschäftswelt sind Finanzwissen und fundierte Fähigkeiten im Bereich Budgetierung und Finanzplanung wichtiger denn je. Die dritte Auflage wurde gründlich aktualisiert und enthält fünf neue bzw. radikal überarbeitete Kapitel: Interpretation von Bilanzen, Informationstechnologie im Finanzbereich, Investitionsplanung, Informationstechnologie und das Unternehmen und Unternehmensbewertung. Vier Kapital wurden gründlich überarbeitet: Kosten-Umsatz-Gewinn-Analyse, Prognosen und Budgetierung, Produktivitätsmessung und Geschäftsplan (Business Plan). Neun Kapitel wurden durch kleinere Anpassungen aktualisiert: Analyse von Geschäftsergebnissen, Activity-Based-Costing, Wahl einer Gesellschaftsform, Steuern und Geschäftsentscheidungen, Globale Geschäftstätigkeit, Management von Finanzrisiken, Börsengang, Gesellschaftsorgane und profitables Wachstum durch Akquisitionen.