The Power Of Simplicity A Management Guide To Cutting Through The Nonsense And Doing Things Right
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Jack Trout,Steve Rivkin Pdf
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
Brand Zero: The complete branding guide for start -ups by Jacky Tai Pdf
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist
The Project Management Scorecard by Jack J. Phillips,Timothy W. Bothell,G. Lynne Snead Pdf
Return on Investment (ROI) remains one of the most challenging and intriguing issues facing human resource development and performance improvement professionals. Drawing on their expertise in developing and implementing ROI programs in human performance and training, Jack J. Phillips, Ph.D., Timothy W. Bothell and G. Lynn Snead demonstrate how you can effectively apply ROI to project management. Today, almost every industry requires employees to manage multiple projects with competing priorities, critical deadlines, and unexpected interruptions—rendering everyone a project manager in some respect. Most employees feel the pressure of juggling any number of key projects simultaneously. Organizations have responded by investing large amounts of both time and money to improve project management, and most strive to justify the efforts and resources dedicated to improving this goal. 'The Project Management Scorecard' is a welcome relief for anyone managing a project or multiple projects, as well as the trainers, human resource development staff, or supervisors charged with measuring, evaluating, and managing project managers. Project Management is one of the hottest topics in business management today, affecting nearly every individual in any organization across the globe. Let three HRD experts show you how to apply the hugely popular ROI process to the key organizational issue of successful project management including: * Project management issues and challenges * Measuring reaction and satisfaction * How to calculate and interpret ROI * Capturing business impact data * Measuring skill and knowledge changes during the project * Monitoring the true costs of the project solution * Converting business measure to monetary values * Forecasting ROI The authors' step-by-step approach allows you to begin the ROI process immediately. Start measuring the success of your project management results today.
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.
At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.
Using 18 new cases this book shows that in the past companies did not manage labour or customers as long as they did not need to. Tougher competition has forced them to recover control using more processes and reporting systems. But the result has been the opposite: the more they rule, the more they lose control.
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
The Interior Design Business Handbook by Mary V. Knackstedt Pdf
Discover how you can run the practical side of your practice more profitably. This comprehensive guide to managing an interior design business gives you an arsenal of proven procedures and practical tools and techniques perfected over the course of some thirty years. New to this edition are sections on establishing an electronic office, the pros and cons of working alone and creating partnerships, hiring and working with off-site employees, and more. It also includes more than fifty sample forms and letters, such as an existing conditions survey and a letter of transmittal, that can easily be adapted to your own uses.
Victim Advocacy before the International Criminal Court by Elizabeth King,Rianne Letschert,Sam Garkawe,Erin Pobjie Pdf
This book is a practical guide for advocates interested in the representation of victims before the International Criminal Court (ICC). It has been developed by experts responsible for the advocacy training of the International Criminal Court's List of Counsel members. Written in a readily accessible style, this guide provides a firm grounding in relevant legal doctrine, essential advocacy techniques and valuable multidisciplinary perspectives. Drawing upon global expertise from legal practitioners, specialist advocacy trainers and multi-disciplinary writers, this book addresses both practical considerations and key challenges faced by ICC victim advocates. These include issues such as gender, child victims, victims of sexual violence, special need victims and victims who are themselves implicated in international crimes. Through its practical focus on advocacy techniques, hypothetical case studies, checklists, interviews from the field and lists of further resources, this manual equips readers with the knowledge and skills necessary to engage in sophisticated ICC victim advocacy. This book will also appeal to those interested in the workings of International Criminal Law and in victim advocacy and victimology more broadly.
Why Is the Soft Side the Hardest Part? by William D. Mayo Pdf
Many managers thrive on overseeing budgets and paperwork, but they're intimidated when it comes to communicating, listening, and being diplomatic. These skills are often seen as side dishes to the real meat of business, but in private, veteran managers will tell you that these ?soft-side? skills matter the most. William D. Mayo, who served his country in the U.S. Navy for nine years before spending almost thirty years at Caterpillar Inc., helps you master soft-side skills that will boost results at your business or organization. Learn how to: · achieve more while experiencing less stress; · speak the truth without apology'especially when dealing with employees; and · deploy a people-centric philosophy rooted in courage, service, love, and authenticity to unleash the power of people. Mayo weaves in lessons from his experiences as an executive officer of a ship, a battalion commander for more than nine hundred recruits and senior noncommissioned officers, and an executive at one of America's industrial giants and most admired companies so you can master soft-side skills that will boost performance.
Leaders are now recognizing that product design is the primary driver of success. They are making it their primary target in their quest for delivering customers more value at less cost. Now Bart Huthwaite, founder of the Institute for Lean Design and recognized as America's Lean Design Coach, show you how, step-by-step, to create lean products and services right from the start. He reveals success secrets and a road map for integrating lean design with six sigma design for powerful results
Building A Successful Consulting Practice (In Action Case Study Series) by Patricia Pulliam Phillips Pdf
Consulting is one of the fastest growing occupational groups in business today. For many talented individuals around the world, starting a consulting practice offers great opportunity for income growth and job satisfaction. Yet, consulting does have its unique set of challenges including lack of professional respect from potential clients and a high business failure rate. This book, Building a Successful Consulting Practice, will be helpful to anyone starting down this exciting and challenging road. It presents 12 case studies that analyze the success of consulting organizations. This book focuses particularly on small consulting practices, and specifically on those consulting practices closely related to the field of human resource development. You will find value in this book no matter where you are in the process of starting or running a consulting practice. No matter how you plan to use this book, the impressive group of contributors represented in this collection of case studies will be invaluable as you work to achieve your own level of success in the consulting business.
