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Author : Walter Dill Scott
Publisher : Unknown
Page : 128 pages
File Size : 52,7 Mb
Release : 2019
Category : Electronic
ISBN : 0243616686
Author : Walter Dill Scott
Publisher : Legare Street Press
Page : 0 pages
File Size : 54,5 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019377208
This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Walter Dill Scott
Publisher : Unknown
Page : 437 pages
File Size : 55,9 Mb
Release : 1960
Category : Electronic
ISBN : OCLC:637900264
Author : Walter Dill Scott
Publisher : Forgotten Books
Page : 454 pages
File Size : 42,9 Mb
Release : 2015-06-15
Category : Business & Economics
ISBN : 1330073126
Excerpt from The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising was written by Walter Dill Scott in 1921. This is a 446 page book, containing 114372 words and 120 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Walter Dill Scott
Publisher : Unknown
Page : 264 pages
File Size : 52,9 Mb
Release : 1903
Category : Advertising
ISBN : UOM:39015014860863
Author : Walter Dill Scott
Publisher : Forgotten Books
Page : 454 pages
File Size : 44,7 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 1528468554
Excerpt from The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising We would not call upon an architect to construct a modern Office building unless he knew something of the theory of architecture. We would not call upon a lawyer to defend us before the courts unless he knew something of the theory of law. Some states and cities require teachers to pass examinations on the theory of teaching before they are allowed to give instruction. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Walter D Scott
Publisher : Palala Press
Page : 452 pages
File Size : 48,9 Mb
Release : 2016-05-20
Category : Electronic
ISBN : 1357562918
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : WALTER DILL. SCOTT
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 2018
Category : Electronic
ISBN : 1033136085
Author : Walter D Scott
Publisher : Scholar's Choice
Page : 454 pages
File Size : 42,7 Mb
Release : 2015-02-08
Category : Electronic
ISBN : 1294943286
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 451 pages
File Size : 49,6 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398950
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Walter Dill Scott,Walter Dill Scott Ph D
Publisher : CreateSpace
Page : 448 pages
File Size : 55,8 Mb
Release : 2010-11-16
Category : Psychology
ISBN : 1456334824
The Psychology of Advertising in Theory And Practice by Walter Dill Scott, Ph.D.
Author : Walter Dill Scott
Publisher : Burns & Oates
Page : 296 pages
File Size : 47,5 Mb
Release : 1998
Category : Advertising
ISBN : MINN:31951D02167207B
A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.
Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Routledge
Page : 794 pages
File Size : 45,6 Mb
Release : 2020-10-07
Category : Business & Economics
ISBN : 9781000180381
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Shelly Rodgers,Esther Thorson
Publisher : Taylor & Francis
Page : 466 pages
File Size : 41,6 Mb
Release : 2017-02-17
Category : Business & Economics
ISBN : 9781317225461
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author : Walter Dill Scott
Publisher : Legare Street Press
Page : 0 pages
File Size : 40,9 Mb
Release : 2022-10-27
Category : Electronic
ISBN : 1015655696
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
