The Quest For Attention

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The Quest for Attention

Chao Guo,Gregory D. Saxton
The Quest for Attention Book PDF

Author : Chao Guo,Gregory D. Saxton
Publisher : Stanford University Press
Page : 312 pages
File Size : 45,7 Mb
Release : 2020-07-28
Category : Business & Economics
ISBN : 9781503613089

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The Quest for Attention by Chao Guo,Gregory D. Saxton Pdf

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

The Attention Economy and How Media Works

Karen Nelson-Field
The Attention Economy and How Media Works Book PDF

Author : Karen Nelson-Field
Publisher : Springer Nature
Page : 161 pages
File Size : 49,7 Mb
Release : 2020-01-04
Category : Business & Economics
ISBN : 9789811515408

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The Attention Economy and How Media Works by Karen Nelson-Field Pdf

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

The Law of Attention

Edward Salim Michael
The Law of Attention Book PDF

Author : Edward Salim Michael
Publisher : Simon and Schuster
Page : 384 pages
File Size : 55,6 Mb
Release : 2010-01-27
Category : Body, Mind & Spirit
ISBN : 9781594779206

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The Law of Attention by Edward Salim Michael Pdf

How to achieve a direct inner experience of your higher nature and the after-death state from which you originate and will return • Provides techniques for listening to the primordial sound within • Offers yoga and meditation techniques that are still little known in the West This book--at once simple and powerful--stands as a monument to the lifelong spiritual struggles of Edward Salim Michael, struggles that he heroically surmounted on his path to enlightenment. Due to the circumstances of his birth, Michael had no education, no mother tongue, and no book learning when he was drafted at the age of 19 into the British Royal Air Force during World War II. After learning to read and write he became an accomplished classical composer in France. In 1949, after seeing a statue of a Buddha for the first time, he experienced a powerful awakening of his innate Buddha Nature, which inspired him to begin a sustained and extremely disciplined meditation practice. Michael abandoned his career as a composer and went to India, the home of his maternal grandmother, where he lived for seven years fully focused on his spiritual awakening. Michael’s spiritual teachings reveal techniques of yoga and meditation that can open the door to one’s higher nature and to directly experience the after-death state. Nada yoga (meditation on the inner sound) is one of the core techniques for this realization. There is a vast luminous consciousness already within us, but it is obscured by the clouds of our incessant thoughts. With sincerity, moral integrity, and inner vigilance, which, when embodied, implies that we have internalized the basic tenets of the law of attention, we can move beyond the promptings of our lower nature and break through the clouds of our ordinary mind to realize our own divine nature. Emphasizing inner attention and an awareness of attitude, Michael’s practices can help aspirants make direct contact with the divine source each of us unknowingly carries deep within.

Attention Management

Maura Thomas
Attention Management Book PDF

Author : Maura Thomas
Publisher : Sourcebooks, Inc.
Page : 69 pages
File Size : 50,7 Mb
Release : 2019-09-09
Category : Business & Economics
ISBN : 9781728217482

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Attention Management by Maura Thomas Pdf

Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!

Seekers #1: The Quest Begins

Erin Hunter
Seekers 1 The Quest Begins Book PDF

Author : Erin Hunter
Publisher : Harper Collins
Page : 320 pages
File Size : 46,8 Mb
Release : 2009-10-06
Category : Juvenile Fiction
ISBN : 9780061973642

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Seekers #1: The Quest Begins by Erin Hunter Pdf

The first book in a thrilling animal fantasy series following the epic journey of three bears, from the #1 nationally bestselling author of Warriors. When three young bears from different species—black, polar, and grizzly—are separated from their families, fate brings them together on a path that will change their lives forever. Along the way, they will face great danger, terrible tragedies, new landscapes, and situations that require all their ingenuity to survive. For fans of Warriors, Survivors, and animal fantasy series like Wings of Fire and Foxcraft, Seekers is a sweeping and incredible journey through the beautiful, dangerous world of wild bears.

Attention: A Personal History of Finding Focus (or Trying To)

Casey Schwartz
Attention A Personal History of Finding Focus or Trying To Book PDF

Author : Casey Schwartz
Publisher : Vintage
Page : 257 pages
File Size : 48,6 Mb
Release : 2020-04-07
Category : Biography & Autobiography
ISBN : 9781524747114

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Attention: A Personal History of Finding Focus (or Trying To) by Casey Schwartz Pdf

"A rich inquiry into what it means to pay (and maintain) attention in a world increasingly permeated with distraction and interference.” —Publisher’s Weekly Combining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.

Media Consumption and Public Engagement

N. Couldry,S. Livingstone,T. Markham
Media Consumption and Public Engagement Book PDF

Author : N. Couldry,S. Livingstone,T. Markham
Publisher : Springer
Page : 247 pages
File Size : 40,8 Mb
Release : 2016-01-12
Category : Social Science
ISBN : 9780230800823

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Media Consumption and Public Engagement by N. Couldry,S. Livingstone,T. Markham Pdf

Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.

The Attention Merchants

Tim Wu
The Attention Merchants Book PDF

Author : Tim Wu
Publisher : Vintage
Page : 434 pages
File Size : 43,6 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9780804170048

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The Attention Merchants by Tim Wu Pdf

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

The Biggest Bluff

Maria Konnikova
The Biggest Bluff Book PDF

Author : Maria Konnikova
Publisher : Penguin
Page : 368 pages
File Size : 41,5 Mb
Release : 2020-06-23
Category : Psychology
ISBN : 9780525522638

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The Biggest Bluff by Maria Konnikova Pdf

The New York Times bestseller! A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.

ATTENTION

Joshua Cohen
ATTENTION Book PDF

Author : Joshua Cohen
Publisher : Random House
Page : 576 pages
File Size : 46,6 Mb
Release : 2018-08-14
Category : Literary Collections
ISBN : 9780399590221

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ATTENTION by Joshua Cohen Pdf

“Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times

Stand Out of Our Light

James Williams
Stand Out of Our Light Book PDF

Author : James Williams
Publisher : Unknown
Page : 151 pages
File Size : 42,6 Mb
Release : 2018-05-31
Category : Computers
ISBN : 9781108452991

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Stand Out of Our Light by James Williams Pdf

Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

The Quest for Security

Jesse Tumblin
The Quest for Security Book PDF

Author : Jesse Tumblin
Publisher : Cambridge University Press
Page : 315 pages
File Size : 55,9 Mb
Release : 2019-10-31
Category : History
ISBN : 9781108498746

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The Quest for Security by Jesse Tumblin Pdf

Colonial hierarchy and race fueled rapid militarization in the British Empire that shaped the violent course of the twentieth century. This innovative study reveals the colonial backstory of a century that witnessed total war, resulting in new political norms that enthrone 'national security' as the dominating feature of contemporary politics.

The Sense of an Ending

Julian Barnes
The Sense of an Ending Book PDF

Author : Julian Barnes
Publisher : Vintage
Page : 158 pages
File Size : 47,9 Mb
Release : 2011-10-05
Category : Fiction
ISBN : 9780307957337

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The Sense of an Ending by Julian Barnes Pdf

BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Attention Equals Life

Andrew Epstein
Attention Equals Life Book PDF

Author : Andrew Epstein
Publisher : Oxford University Press
Page : 128 pages
File Size : 50,8 Mb
Release : 2016-06-10
Category : Literary Criticism
ISBN : 9780190631727

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Attention Equals Life by Andrew Epstein Pdf

Poetry has long been thought of as a genre devoted to grand subjects, timeless themes, and sublime beauty. Why, then, have contemporary poets turned with such intensity to documenting and capturing the everyday and mundane? Drawing on insights about the nature of everyday life from philosophy, history, and critical theory, Andrew Epstein traces the modern history of this preoccupation and considers why it is so much with us today. Attention Equals Life argues that a potent hunger for everyday life explodes in the post-1945 period as a reaction to the rapid, unsettling transformations of this epoch, which have resulted in a culture of perilous distraction. Epstein demonstrates that poetry is an important, and perhaps unlikely, cultural form that has mounted a response, and even a mode of resistance, to a culture suffering from an acute crisis of attention. In this timely and engaging study, Epstein examines why a compulsion to represent the everyday becomes predominant in the decades after modernism and why it has so often sparked genre-bending formal experimentation. With chapters devoted to illuminating readings of a diverse group of writers--including poets associated with influential movements like the New York School, language poetry, and conceptual writing--the book considers the variety of forms contemporary poetry of everyday life has taken, and analyzes how gender, race, and political forces all profoundly inflect the experience and the representation of the quotidian. By exploring the rise of experimental realism as a poetic mode and the turn to rule-governed "everyday-life projects," Attention Equals Life offers a new way of understanding a vital strain at the heart of twentieth- and twenty-first century literature. It not only charts the evolution of a significant concept in cultural theory and poetry, but also reminds readers that the quest to pay attention to the everyday within today's frenetic world of smartphones and social media is an urgent and unending task.

Attention Servicemember

Ben Brody
Attention Servicemember Book PDF

Author : Ben Brody
Publisher : Unknown
Page : 304 pages
File Size : 42,6 Mb
Release : 2020-09
Category : Electronic
ISBN : 099721631X

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Attention Servicemember by Ben Brody Pdf

Attention Servicemember is Ben Brody's searing elegy to the experience of the American wars in Iraq and Afghanistan. Brody was a soldier assigned to make visual propaganda during the Iraq War. After leaving the army, he traveled to Afghanistan as an independent civilian journalist. Returning to rural New England after 12 years at war, he found his home unrecognizable - even his own backyard radiated menace and threat. So he continued photographing the war as it exists in his own mind. This critically-acclaimed photobook was shortlisted for the Aperture-Paris Photo First Book Award and is now in its second printing.