The Attention Economy And How Media Works

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The Attention Economy and How Media Works

Karen Nelson-Field
The Attention Economy and How Media Works Book PDF

Author : Karen Nelson-Field
Publisher : Springer Nature
Page : 161 pages
File Size : 52,5 Mb
Release : 2020-01-04
Category : Business & Economics
ISBN : 9789811515408

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The Attention Economy and How Media Works by Karen Nelson-Field Pdf

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

The Attention Economy

Karen Nelson-Field
The Attention Economy Book PDF

Author : Karen Nelson-Field
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 48,9 Mb
Release : 2024-06-11
Category : Business & Economics
ISBN : 9819700833

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The Attention Economy by Karen Nelson-Field Pdf

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice. The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals. Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data. The book’s engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics. This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.

How to Do Nothing

Jenny Odell
How to Do Nothing Book PDF

Author : Jenny Odell
Publisher : Melville House
Page : 257 pages
File Size : 44,8 Mb
Release : 2019-04-23
Category : Technology & Engineering
ISBN : 9781612197500

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How to Do Nothing by Jenny Odell Pdf

** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

The Attention Economy

Claudio Celis Bueno
The Attention Economy Book PDF

Author : Claudio Celis Bueno
Publisher : Rowman & Littlefield
Page : 212 pages
File Size : 51,6 Mb
Release : 2016-11-16
Category : Philosophy
ISBN : 9781783488254

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The Attention Economy by Claudio Celis Bueno Pdf

The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.

The Economics of Attention

Richard A. Lanham
The Economics of Attention Book PDF

Author : Richard A. Lanham
Publisher : University of Chicago Press
Page : 327 pages
File Size : 41,6 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9780226468822

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The Economics of Attention by Richard A. Lanham Pdf

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Stand Out of Our Light

James Williams
Stand Out of Our Light Book PDF

Author : James Williams
Publisher : Unknown
Page : 151 pages
File Size : 41,5 Mb
Release : 2018-05-31
Category : Computers
ISBN : 9781108452991

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Stand Out of Our Light by James Williams Pdf

Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

The Attention Economy

Thomas H. Davenport,John C. Beck
The Attention Economy Book PDF

Author : Thomas H. Davenport,John C. Beck
Publisher : Harvard Business Press
Page : 278 pages
File Size : 48,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 1578518717

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The Attention Economy by Thomas H. Davenport,John C. Beck Pdf

Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

Delivering Impact with Digital Resources

Simon Tanner
Delivering Impact with Digital Resources Book PDF

Author : Simon Tanner
Publisher : Facet Publishing
Page : 281 pages
File Size : 40,6 Mb
Release : 2020-01-13
Category : Language Arts & Disciplines
ISBN : 9781856049320

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Delivering Impact with Digital Resources by Simon Tanner Pdf

This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities. Coverage includes: · a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods · exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics · working with communities and stakeholders to deliver on promises implicit in digital resources/activities · major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others · an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied. Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

Social Media Impacts on Conflict and Democracy

Lisa Schirch
Social Media Impacts on Conflict and Democracy Book PDF

Author : Lisa Schirch
Publisher : Routledge
Page : 232 pages
File Size : 54,5 Mb
Release : 2021-04-26
Category : Political Science
ISBN : 9781000378917

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Social Media Impacts on Conflict and Democracy by Lisa Schirch Pdf

Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human minds, relationships and institutions. Solutions presented include inoculating society with a new digital literacy agenda, designing technology for positive social impacts, and regulating technology to prohibit the worst behaviours. A must-read both for political scientists and policymakers trying to understand the impact of social media, and media studies scholars looking for a global perspective.

Viral Marketing

Karen Nelson-Field
Viral Marketing Book PDF

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
Page : 0 pages
File Size : 44,6 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 0195527984

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Viral Marketing by Karen Nelson-Field Pdf

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Media Worlds

Faye D. Ginsburg,Lila Abu-Lughod,Brian Larkin
Media Worlds Book PDF

Author : Faye D. Ginsburg,Lila Abu-Lughod,Brian Larkin
Publisher : Univ of California Press
Page : 432 pages
File Size : 41,5 Mb
Release : 2002-10-23
Category : Social Science
ISBN : 9780520928169

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Media Worlds by Faye D. Ginsburg,Lila Abu-Lughod,Brian Larkin Pdf

This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social theory and ethnographic fieldwork to examine the way media—film, television, video—are used in societies around the globe, often in places that have been off the map of conventional media studies. The contributors, key figures in this new field, cover topics ranging from indigenous media projects around the world to the unexpected effects of state control of media to the local impact of film and television as they travel transnationally. Their essays, mostly new work produced for this volume, bring provocative new theoretical perspectives grounded in cross-cultural ethnographic realities to the study of media.

The Far Right Today

Cas Mudde
The Far Right Today Book PDF

Author : Cas Mudde
Publisher : John Wiley & Sons
Page : 129 pages
File Size : 51,6 Mb
Release : 2019-10-25
Category : Philosophy
ISBN : 9781509536856

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The Far Right Today by Cas Mudde Pdf

The far right is back with a vengeance. After several decades at the political margins, far-right politics has again taken center stage. Three of the world’s largest democracies – Brazil, India, and the United States – now have a radical right leader, while far-right parties continue to increase their profile and support within Europe. In this timely book, leading global expert on political extremism Cas Mudde provides a concise overview of the fourth wave of postwar far-right politics, exploring its history, ideology, organization, causes, and consequences, as well as the responses available to civil society, party, and state actors to challenge its ideas and influence. What defines this current far-right renaissance, Mudde argues, is its mainstreaming and normalization within the contemporary political landscape. Challenging orthodox thinking on the relationship between conventional and far-right politics, Mudde offers a complex and insightful picture of one of the key political challenges of our time.

The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 41,7 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Perspectives on Digital Humanism

Hannes Werthner,Erich Prem,Edward A. Lee,Carlo Ghezzi
Perspectives on Digital Humanism Book PDF

Author : Hannes Werthner,Erich Prem,Edward A. Lee,Carlo Ghezzi
Publisher : Springer Nature
Page : 342 pages
File Size : 55,6 Mb
Release : 2021-11-23
Category : Computers
ISBN : 9783030861445

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Perspectives on Digital Humanism by Hannes Werthner,Erich Prem,Edward A. Lee,Carlo Ghezzi Pdf

This open access book aims to set an agenda for research and action in the field of Digital Humanism through short essays written by selected thinkers from a variety of disciplines, including computer science, philosophy, education, law, economics, history, anthropology, political science, and sociology. This initiative emerged from the Vienna Manifesto on Digital Humanism and the associated lecture series. Digital Humanism deals with the complex relationships between people and machines in digital times. It acknowledges the potential of information technology. At the same time, it points to societal threats such as privacy violations and ethical concerns around artificial intelligence, automation and loss of jobs, ongoing monopolization on the Web, and sovereignty. Digital Humanism aims to address these topics with a sense of urgency but with a constructive mindset. The book argues for a Digital Humanism that analyses and, most importantly, influences the complex interplay of technology and humankind toward a better society and life while fully respecting universal human rights. It is a call to shaping technologies in accordance with human values and needs.

The Cinematic Mode of Production

Jonathan Beller
The Cinematic Mode of Production Book PDF

Author : Jonathan Beller
Publisher : UPNE
Page : 350 pages
File Size : 53,5 Mb
Release : 2012-06-12
Category : Performing Arts
ISBN : 9781611683820

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The Cinematic Mode of Production by Jonathan Beller Pdf

A revolutionary reconceptualization of capital and perception during the twentieth century.