The Quintessence Of Strategic Management

Author : Philip Kotler,Roland Berger,Nils Bickhoff
Publisher : Springer Science & Business Media
Page : 133 pages
File Size : 50,9 Mb
Release : 2010-08-23
Category : Business & Economics
ISBN : 9783642145445

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The Quintessence of Strategic Management by Philip Kotler,Roland Berger,Nils Bickhoff Pdf

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Author : Mihai V. Putz
Publisher : CRC Press
Page : 264 pages
File Size : 45,5 Mb
Release : 2019-10-16
Category : Business & Economics
ISBN : 9780429673733

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The Cube of Strategic Management by Mihai V. Putz Pdf

The Cube of Strategic Management: The Distinctive Advantage of Organizations is a trans-disciplinary book that introduces the author’s new business model of the geometrization of management. The author advocates that strategic management has to shift to include a science and technology perspective, to not only support business administration but also to make this scientific perspective an inherent part of management strategy building. The book spans the fundamental and the theoretical aspects and advances this new management model in response to the current and future 21st-century synergic interconnection needs in addressing management and marketing post-modern strategies. The book is a quintessence of the historical theories of the various 8th fold ideas of management (Taylor, Drucker, Peters & Waterman, Covey) and applies them in an innovative new way. The author uses the cube and its 8 corners for the first time to represent 8 forms of the strategic management way of business, in that the 8 corners of a cube represent the competitive advantage of (any) organization.

Author : Philip Kotler,Roland Berger,Nils Bickhoff
Publisher : Springer
Page : 113 pages
File Size : 49,9 Mb
Release : 2016-05-26
Category : Business & Economics
ISBN : 3662484897

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The Quintessence of Strategic Management by Philip Kotler,Roland Berger,Nils Bickhoff Pdf

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

Author : Rolf G. Poluha
Publisher : Springer
Page : 159 pages
File Size : 50,9 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9783662485156

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The Quintessence of Supply Chain Management by Rolf G. Poluha Pdf

This book describes the fundamentals of Supply Chain Management in clear and concise terms. It explains why in the near future real competition is going to be between supply chains and what the consequences will be. Managers and decision-makers will be able to build on their business’s competitive advantage with the essentials provided in this work. The focus here is upon what you really need to know in order to optimally manage your processes in procurement, manufacturing, warehousing and logistics. In addition to a wealth of illustrations and examples, valuable suggestions for further expansive reading are included. Essential insights are provided into how to analyse and evaluate the supply chain, based upon key aspects from research and practice, which helps readers to initiate their own optimisation processes.

Author : Stefan Hase,Corinna Busch
Publisher : Springer
Page : 131 pages
File Size : 53,7 Mb
Release : 2017-08-04
Category : Business & Economics
ISBN : 9783319611747

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The Quintessence of Sales by Stefan Hase,Corinna Busch Pdf

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.

Author : Nils Bickhoff,Svend Hollensen,Marc Opresnik
Publisher : Springer
Page : 144 pages
File Size : 40,9 Mb
Release : 2014-07-02
Category : Business & Economics
ISBN : 9783642454448

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The Quintessence of Marketing by Nils Bickhoff,Svend Hollensen,Marc Opresnik Pdf

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena

Author : Garth Saloner,Andrea Shepard,Joel Podolny
Publisher : John Wiley & Sons
Page : 466 pages
File Size : 52,9 Mb
Release : 2005-12-09
Category : Business & Economics
ISBN : 9780470009475

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Strategic Management by Garth Saloner,Andrea Shepard,Joel Podolny Pdf

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Author : Elisha Stephens & Brice Martin
Publisher : Scientific e-Resources
Page : 336 pages
File Size : 53,5 Mb
Release : 2019-08-28
Category : Electronic
ISBN : 9781839473098

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Business Policy and Strategic Management by Elisha Stephens & Brice Martin Pdf

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Businesses need to implement sound strategies to succeed. Those strategies form part of an overall management and business policy that guides the business in connecting with customers, generating profits and managing resources. The related concepts of strategic management and business policy are keys to help small business owners manage their responsibilities and set clear objectives. Strategic management represents a theoretical concept first introduced by Peter Drucker in the mid-20th century. The idea behind strategic management is that organizations will be better equipped to meet their goals and objectives if the owners and managers adopt a clear business philosophy. For many businesses, that philosophy will be to increase their share of the market. For others, it might be about making a difference in the community or about developing new products. Sometimes, a combination of motives drives the management's strategy. In any case, strategic management helps the business to keep its sights set on what matters most and to not get distracted by ancillary concerns. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. This book is designed to support and enhance both learning and teaching. An important aspect of the style adopted for this book is the use of exhibits, presenting a vast gamut of information regarding special theoretical matter.

Author : Dr. Rakesh D,Mr. Anil Satyanarayana,Dr. Thanu H P,Mr. Abhilash P
Publisher : Archers & Elevators Publishing House
Page : 183 pages
File Size : 50,7 Mb
Release : 2024-06-01
Category : Antiques & Collectibles
ISBN : 9789390996711

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FUNDAMENTALS OF STRATEGIC MANAGEMENT by Dr. Rakesh D,Mr. Anil Satyanarayana,Dr. Thanu H P,Mr. Abhilash P Pdf

Author : Krassimir Todorov,Yusaf H. Akbar
Publisher : Emerald Group Publishing
Page : 504 pages
File Size : 49,8 Mb
Release : 2018-12-10
Category : Business & Economics
ISBN : 9781787439535

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Strategic Management in Emerging Markets by Krassimir Todorov,Yusaf H. Akbar Pdf

This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.

Author : J.S. Chandan & Nitish Sen Gupta
Publisher : Vikas Publishing House
Page : 128 pages
File Size : 46,7 Mb
Release : 2024-06-01
Category : Business & Economics
ISBN : 9789325965225

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Strategic Management by J.S. Chandan & Nitish Sen Gupta Pdf

Strategic Management is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation. Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders. Salient features: • Structured and lucid presentation of content • Includes the latest research outcomes in strategic management theory and practice • Contains a separate chapter on preparing a case analysis • A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter • Objective as well as subjective exercises at the end of each chapter

Author : John M. T. Balmer,Stephen A. Greyser
Publisher : Psychology Press
Page : 388 pages
File Size : 43,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 041528421X

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Revealing the Corporation by John M. T. Balmer,Stephen A. Greyser Pdf

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Author : Maria Palazzo,Alessandra Micozzi
Publisher : Emerald Group Publishing
Page : 128 pages
File Size : 53,5 Mb
Release : 2024-02-16
Category : Business & Economics
ISBN : 9781837972067

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Rethinking Decision-Making Strategies and Tools by Maria Palazzo,Alessandra Micozzi Pdf

Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.

Author : Mihai V. Putz
Publisher : CRC Press
Page : 253 pages
File Size : 47,8 Mb
Release : 2019-10-16
Category : Business & Economics
ISBN : 9780429673726

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The Cube of Strategic Management by Mihai V. Putz Pdf

The Cube of Strategic Management: The Distinctive Advantage of Organizations is a trans-disciplinary book that introduces the author’s new business model of the geometrization of management. The author advocates that strategic management has to shift to include a science and technology perspective, to not only support business administration but also to make this scientific perspective an inherent part of management strategy building. The book spans the fundamental and the theoretical aspects and advances this new management model in response to the current and future 21st-century synergic interconnection needs in addressing management and marketing post-modern strategies. The book is a quintessence of the historical theories of the various 8th fold ideas of management (Taylor, Drucker, Peters & Waterman, Covey) and applies them in an innovative new way. The author uses the cube and its 8 corners for the first time to represent 8 forms of the strategic management way of business, in that the 8 corners of a cube represent the competitive advantage of (any) organization.

Author : Tony Morden
Publisher : Routledge
Page : 638 pages
File Size : 44,7 Mb
Release : 2016-04-15
Category : Business & Economics
ISBN : 9781317075820

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Principles of Strategic Management by Tony Morden Pdf

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.