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Author : Radio Advertising Bureau
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 1995
Category : Electronic
ISBN : OCLC:59628585
Author : Bob Schulberg
Publisher : Unknown
Page : 205 pages
File Size : 54,9 Mb
Release : 1989
Category : Electronic
ISBN : OCLC:832627185
Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publisher : Routledge
Page : 214 pages
File Size : 43,6 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781134718993
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
Author : Jonne Murphy
Publisher : Unknown
Page : 252 pages
File Size : 43,7 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 0608154717
Author : Jonne Murphy
Publisher : Unknown
Page : 260 pages
File Size : 48,8 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015000953227
Author : Marc G. Weinberger,Leland Campbell,Beth Brody
Publisher : Lexington Books
Page : 210 pages
File Size : 53,9 Mb
Release : 1994
Category : Business & Economics
ISBN : 0669250031
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Anthony Weymouth,Bernard Lamizet
Publisher : Routledge
Page : 336 pages
File Size : 55,6 Mb
Release : 2014-06-03
Category : History
ISBN : 9781317889694
Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 1997
Category : Radio advertising
ISBN : OCLC:1435997754
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 51,5 Mb
Release : 1996
Category : Radio advertising
ISBN : OCLC:1436001961
Author : Pete Schulberg
Publisher : Contemporary Books
Page : 264 pages
File Size : 40,5 Mb
Release : 1996
Category : Business & Economics
ISBN : UOM:39015038415181
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Anthony Pecotich,Clifford J Shultz
Publisher : Routledge
Page : 728 pages
File Size : 55,5 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781315498768
East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Author : Michael Halperin,Ruth A. Pagell
Publisher : Taylor & Francis
Page : 464 pages
File Size : 44,7 Mb
Release : 2024-02-02
Category : Reference
ISBN : 9781135932824
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Ruth A. Pagell,Michael Halperin
Publisher : Global Professional Publishi
Page : 474 pages
File Size : 41,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 1888998830
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Anonim
Publisher : Unknown
Page : 928 pages
File Size : 47,8 Mb
Release : 2003
Category : American literature
ISBN : UOM:39015066043210
Author : Andrew Ingram,Mark Barber
Publisher : John Wiley & Sons
Page : 132 pages
File Size : 45,6 Mb
Release : 2006-02-03
Category : Business & Economics
ISBN : 9780470016114
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
