The Routledge Companion To Marketing And Feminism

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The Routledge Companion to Marketing and Feminism

Pauline Maclaran,Lorna Stevens,Olga Kravets
The Routledge Companion to Marketing and Feminism Book PDF

Author : Pauline Maclaran,Lorna Stevens,Olga Kravets
Publisher : Routledge
Page : 512 pages
File Size : 53,5 Mb
Release : 2022-02-25
Category : Business & Economics
ISBN : 9781000521993

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The Routledge Companion to Marketing and Feminism by Pauline Maclaran,Lorna Stevens,Olga Kravets Pdf

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Marketing and Feminism

Miriam Catterall,Pauline Maclaran,Lorna Stevens
Marketing and Feminism Book PDF

Author : Miriam Catterall,Pauline Maclaran,Lorna Stevens
Publisher : Routledge
Page : 308 pages
File Size : 45,8 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781136352843

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Marketing and Feminism by Miriam Catterall,Pauline Maclaran,Lorna Stevens Pdf

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

The Routledge Companion to Critical Marketing

Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
The Routledge Companion to Critical Marketing Book PDF

Author : Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
Publisher : Routledge
Page : 512 pages
File Size : 42,8 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781317247289

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The Routledge Companion to Critical Marketing by Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman Pdf

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Public Relations

Donnalyn Pompper,Katie R. Place,C. Kay Weaver
The Routledge Companion to Public Relations Book PDF

Author : Donnalyn Pompper,Katie R. Place,C. Kay Weaver
Publisher : Taylor & Francis
Page : 625 pages
File Size : 45,5 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781000728965

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The Routledge Companion to Public Relations by Donnalyn Pompper,Katie R. Place,C. Kay Weaver Pdf

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

The Routledge Companion to Marketing and Society

Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan
The Routledge Companion to Marketing and Society Book PDF

Author : Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan
Publisher : Taylor & Francis
Page : 560 pages
File Size : 42,6 Mb
Release : 2022-08-25
Category : Business & Economics
ISBN : 9781000640939

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The Routledge Companion to Marketing and Society by Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan Pdf

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

The Routledge Companion to Corporate Branding

Oriol Iglesias,Nicholas Ind,Majken Schultz
The Routledge Companion to Corporate Branding Book PDF

Author : Oriol Iglesias,Nicholas Ind,Majken Schultz
Publisher : Routledge
Page : 706 pages
File Size : 52,6 Mb
Release : 2022-04-28
Category : Business & Economics
ISBN : 9781000573602

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The Routledge Companion to Corporate Branding by Oriol Iglesias,Nicholas Ind,Majken Schultz Pdf

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

The Routledge Companion to Leadership and Change

Satinder K. Dhiman
The Routledge Companion to Leadership and Change Book PDF

Author : Satinder K. Dhiman
Publisher : Taylor & Francis
Page : 657 pages
File Size : 52,8 Mb
Release : 2023-03-28
Category : Business & Economics
ISBN : 9781000806557

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The Routledge Companion to Leadership and Change by Satinder K. Dhiman Pdf

The unique leadership challenges organizations face throughout the world call for a renewed focus on what constitutes "authentic, inclusive, servant, transformational, principled, values-based, and mindful" leadership. Traditional approaches rarely provide a permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a deep personal transformation, which is not easy. This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the twenty-first century workforce and offering strategies and tools to lead change effectively in the present-day boundary-less work environment. Given the ever-growing, widespread importance of leadership and its role in initiating change, this will be a key reference work in the field of leadership and change management in business. The uniqueness of this book lies in its anchorage in the moral and spiritual dimension of leadership, an approach most relevant for contemporary times and organizations. It represents an important milestone in the perennial quest for discovering the best leadership models and change practices to suit the contemporary organizations. Designed to be a resource for scholars, practitioners, teachers and students seeking guidance in the art and science of leadership and change management, this will be an invaluable reference for libraries with collections in business, management, sports, history, politics, law, and psychology. It will present essential strategies for leading and transforming corporations, small businesses, schools, hospitals, and various nonprofit organizations. It brings the research on leadership and change management up to date, while mapping its terrain and extending the scope and boundaries of this field in an inclusive and egalitarian manner.

Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Contemporary Issues in Marketing and Consumer Behaviour Book PDF

Author : Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Publisher : Taylor & Francis
Page : 206 pages
File Size : 50,6 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000898262

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman Pdf

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

The Routledge Companion to Knowledge Management

Jin Chen,Ikujiro Nonaka
The Routledge Companion to Knowledge Management Book PDF

Author : Jin Chen,Ikujiro Nonaka
Publisher : Taylor & Francis
Page : 350 pages
File Size : 55,9 Mb
Release : 2022-05-23
Category : Business & Economics
ISBN : 9781000585636

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The Routledge Companion to Knowledge Management by Jin Chen,Ikujiro Nonaka Pdf

Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depend on how well knowledge has been managed. There have been challenges to implementing knowledge management in today’s dramatically different world from before. This comprehensive reference work is a timely guide to understanding knowledge management. The book covers key themes of knowledge management which includes the basic framework of knowledge management and helps readers to understand the state of art of knowledge management both from the aspects of theory and practice, from the perspectives of strategy, organization, resources, as well as institution and organizational culture. This reference work reflects the increasingly important role of both philosophy and digital technologies in knowledge management research and practice. This handbook will be an essential resource for knowledge management scholars, researchers and graduate students.

The Routledge Companion to Technology Management

Tugrul Daim,Marina Dabić,Yu-Shan Su
The Routledge Companion to Technology Management Book PDF

Author : Tugrul Daim,Marina Dabić,Yu-Shan Su
Publisher : Taylor & Francis
Page : 691 pages
File Size : 45,6 Mb
Release : 2022-08-31
Category : Business & Economics
ISBN : 9781000596663

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The Routledge Companion to Technology Management by Tugrul Daim,Marina Dabić,Yu-Shan Su Pdf

Bringing together an international range of expertise, this comprehensive Companion to Technology Management is designed to facilitate the development of management frameworks adaptable for a wide range of organizations, as well as an overview of the development and integration of technology in advanced and emerging economies. Research-based and drawing on a range of practical tools and international cases, it covers the diverse spectrum of the challenges of technology management and how to approach them: I Fundamentals of Technology Management provides an overview of the fundamental aspects of technology management. II Technology Planning focusses on technology-driven organizations, government labs and universities. III Technology Evaluation includes evaluation and assessment, adoption and forecasting through management tools. IV Technology Development and Transfer includes integration, marketing and intellectual property management. V Managing Technological Innovations addresses policy, open innovation and technology entrepreneurship. VI Society and Technology Management focusses on social issues which impact technology and its management. VII New Technologies and Emerging Regions includes blockchain, biotechnologies and smart cities. This Companion is an essential comprehensive source of new and emerging approaches for researchers and advanced students in engineering and technology management, as well as professionals seeking an authoritative global reference source.

The Routledge Companion to Gender, Media and Violence

Karen Boyle,Susan Berridge
The Routledge Companion to Gender Media and Violence Book PDF

Author : Karen Boyle,Susan Berridge
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2024
Category : Feminism and mass media
ISBN : 1003200877

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The Routledge Companion to Gender, Media and Violence by Karen Boyle,Susan Berridge Pdf

"With heated discussion around Metoo, journalistic reporting on domestic violence, and the popularity of true crime documentary, gendered media discourse around violence and harassment has never been more prominent. The Routledge Companion to Gender, Media, and Violence is an outstanding reference source to the key topics, problems and debates in this important subject and is the first collection on media and violence to take a gendered approach. Comprising over 50 chapters by a team of diverse, interdisciplinary and international contributors, the book is structured around the following parts: News, Representing Reality, Gender-based Violence Online, Feminist Responses Through these sections a huge range of topics is covered, including: whiteness and gender-based violence, media narratives of domestic abuse during COVID-19, Black Masculinity and domestic violence in the news, media framing of sexual violence against LGBTQ people, human rights documentary and feminism, gender and violence in true crime podcasts, rape and pornography, online misogyny, feminism as 'bias', working towards responsible reporting, using trigger warnings, digital feminist activism. The Routledge Companion to Gender, Media and Violence is essential reading for students and researchers in Gender Studies, Media Studies, Sociology, and Criminology"--

Gendered Marketing

Maclaran, Pauline,Chatzidakis, Andreas
Gendered Marketing Book PDF

Author : Maclaran, Pauline,Chatzidakis, Andreas
Publisher : Edward Elgar Publishing
Page : 165 pages
File Size : 50,9 Mb
Release : 2022-08-05
Category : Business & Economics
ISBN : 9781839108822

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Gendered Marketing by Maclaran, Pauline,Chatzidakis, Andreas Pdf

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

The Routledge Companion to Consumer Behavior

Michael R. Solomon,Tina M. Lowrey
The Routledge Companion to Consumer Behavior Book PDF

Author : Michael R. Solomon,Tina M. Lowrey
Publisher : Routledge
Page : 751 pages
File Size : 48,8 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315526911

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The Routledge Companion to Consumer Behavior by Michael R. Solomon,Tina M. Lowrey Pdf

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

The Routledge Companion to Advertising and Promotional Culture

Emily West,Matthew P. McAllister
The Routledge Companion to Advertising and Promotional Culture Book PDF

Author : Emily West,Matthew P. McAllister
Publisher : Taylor & Francis
Page : 554 pages
File Size : 46,7 Mb
Release : 2023-04-04
Category : Business & Economics
ISBN : 9781000859287

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The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

The Routledge Companion to Intersectionalities

Jennifer C. Nash,Samantha Pinto
The Routledge Companion to Intersectionalities Book PDF

Author : Jennifer C. Nash,Samantha Pinto
Publisher : Taylor & Francis
Page : 674 pages
File Size : 48,9 Mb
Release : 2023-02-28
Category : Social Science
ISBN : 9781000814811

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The Routledge Companion to Intersectionalities by Jennifer C. Nash,Samantha Pinto Pdf

The Routledge Companion to Intersectionalities is a dynamic reference source to the key contemporary analytic in feminist thought: intersectionality. Comprising over 50 chapters by a diverse, international, and interdisciplinary team of contributors, the Companion is divided into nine parts: Retracing intersectional genealogies Intersectional methods and (inter)disciplinarity Intersectionality’s travels Intersectional borderwork Trans* intersectionalities Disability and intersectional embodiment Intersectional science and data studies Popular culture at the intersections Rethinking intersectional justice This accessibly written collection is essential reading for students, teachers, and researchers working in women’s and gender studies, sexuality studies, African American studies, sociology, politics, and other related subjects from across the humanities and social sciences.