The Startup Growth Book

Author : Andrew Lee Miller
Publisher : Independently Published
Page : 0 pages
File Size : 45,8 Mb
Release : 2022-07-27
Category : Business & Economics
ISBN : 9798840743386

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The Startup Growth Book by Andrew Lee Miller Pdf

50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.

Author : Elad Gil
Publisher : Stripe Press
Page : 396 pages
File Size : 45,5 Mb
Release : 2018-07-17
Category : Business & Economics
ISBN : 9781953953377

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High Growth Handbook by Elad Gil Pdf

High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Author : Ash Maurya
Publisher : Penguin
Page : 305 pages
File Size : 42,8 Mb
Release : 2016-06-14
Category : Business & Economics
ISBN : 9781101980538

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Scaling Lean by Ash Maurya Pdf

Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources? You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for mod­eling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the met­ric of traction—which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponen­tial long-term success by implementing a staged 10X rollout strategy, like one employed by Face­book and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

Author : Eric Ries
Publisher : Crown Currency
Page : 402 pages
File Size : 44,8 Mb
Release : 2017-10-17
Category : Business & Economics
ISBN : 9781101903216

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The Startup Way by Eric Ries Pdf

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Author : Gabriel Weinberg,Justin Mares
Publisher : Penguin
Page : 250 pages
File Size : 54,6 Mb
Release : 2015-10-06
Category : Business & Economics
ISBN : 9780698411876

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Traction by Gabriel Weinberg,Justin Mares Pdf

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Author : Bryce Cyril Tingle
Publisher : Unknown
Page : 437 pages
File Size : 42,7 Mb
Release : 2013
Category : New business enterprises
ISBN : 043346223X

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Start-up and Growth Companies in Canada by Bryce Cyril Tingle Pdf

Author : Cliff Lerner
Publisher : Clifford Ventures Corp.
Page : 314 pages
File Size : 42,9 Mb
Release : 2017-11-07
Category : Business & Economics
ISBN : 9781619617698

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Explosive Growth by Cliff Lerner Pdf

#1 Best-Seller in 5 Startup & Entrepreneurship Categories *Named Top 5 Business Growth Book by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

Author : Victor Cheng
Publisher : Unknown
Page : 202 pages
File Size : 46,9 Mb
Release : 2010-05
Category : Business & Economics
ISBN : 0984183515

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Extreme Revenue Growth by Victor Cheng Pdf

Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.

Author : Anthony W. Richardson
Publisher : Anthony W. Richardson
Page : 240 pages
File Size : 43,8 Mb
Release : 2014-11-18
Category : Business & Economics
ISBN : 9781502471062

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Full-Scale by Anthony W. Richardson Pdf

The biggest secret of the startup industry is that bad marketing is the #1 cause of startup failure. This secret exists for two reasons; one, marketers are adept at shifting blame to the product, the market, the user, the management, etc., and two, many of the great startup marketing minds are holding their cards close. In Full-Scale, startup growth consultant and entrepreneur Anthony W. Richardson reveals the exact framework that he has built over the course of his career that enables him grow any startup client, of any industry without as much as a marketing plan or a yearly budget. Some say as many as 90% of startups fail, yet 83% of Anthony W. Richardson's clients are either still in business or have already been acquired. Richardson begins with a bold scientific premise: What if we could say with literal certainty that we are spending our money, time and resources on the marketing tasks that will have the greatest impact? What if we build a formula that measures these things directly against the causes of startup failure? What if the growth marketer is not only responsible for scaling a startup but also any items that would prevent growth? Growing a startup isn't difficult when you start with a great framework. The methodology found in Full-Scale goes even further, beyond growth marketing, and demonstrates how the principles found within this book will also indicate when and how to make other big decisions like: feature development, hiring and firing, pivoting, fund raising getting acquired and more. Suddenly, growth drives the entire operation and the startup is moving at Full-Scale, from the top down, without tips or tricks. Full-Scale presents a new, proven way to grow startups as well as a comparative look at the pitfalls of existing marketing methodologies and why a consultant needed something stronger than simply startup marketing, growth hacking, full-stack or even traditional methods. What if you could actually make that claim using scientific principles and back it up with data? What if you could say words like "best", "fastest", and "most efficient" and mean them literally? The Full-Scale method does just that. After adopting the principles outlined in this book you will be able to say it and mean it. Praise for Full-Scale: "Absolutely worth the investment. Full-Scale has my highest recommendation" - David B. "A must read for any business owner or marketing professional." - Amir S. "[Anthony] is a genius. his methodology combats the resource drain that occurs in startups-as entrepreneurs struggle to make the best decisions with limited resources." - Nathan C. "This is now my go-to recommendation when anyone asks me about startup marketing. Anthony proves that he's got enough skin in the game to know what it's really about. Can't recommend this enough." - Ryan G.

Author : David S. Rose
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 42,5 Mb
Release : 2016-04-25
Category : Business & Economics
ISBN : 9781119163794

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The Startup Checklist by David S. Rose Pdf

25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

Author : Jurgen Appelo
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 43,6 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9781119526858

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Startup, Scaleup, Screwup by Jurgen Appelo Pdf

Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.

Author : Greg Parker
Publisher : Unknown
Page : 70 pages
File Size : 53,5 Mb
Release : 2018-04-28
Category : Business & Economics
ISBN : 8210379456XXX

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Startup by Greg Parker Pdf

Building a business is hard work, but success can be just around the corner. This book will give you the necessary tips to help you start your own business the right way. Today only, get this bestseller for a special price. The time is right to start my own business.. you must have thought. I have some money so I can begin now. True, you may have saved some money to start and take on this dream venture of yours, and I commend your willingness to start. However, hold on a bit. There are a lot of things to consider before you proceed to invest in that business. Learn how to analyse your startup opportunity! Here Is A Preview Of What You'll Learn... Starting Out Right Have You Done Your Research? What Is Your Financial Plan And Projection Like? What Does It Take To Successful Build A Business? Available Business Types Some Business Ideas And basically everything you need to know to start your own business today. Download your copy today! Take action today and download this book now at a special price!

Author : Ian Francis
Publisher : Ian Francis Consulting Corp.
Page : 90 pages
File Size : 51,5 Mb
Release : 2023-11-02
Category : Business & Economics
ISBN : 9798889401629

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Beyond the Launch: Strategies for Startup Growth by Ian Francis Pdf

Embark on a transformative journey with ‘Beyond the Launch: Strategies for Startup Growth,' a dynamic playbook for startup visionaries navigating expansion. From mastering customer relations to decoding financial intricacies, this guide offers strategic insights and real-world solutions. Explore balancing innovation with team building, delve into the power of data-driven decisions, and discover secrets to maintaining a thriving company culture. With compelling narratives and proven strategies, it's not just a guide; it's a roadmap to sustainable success for every entrepreneur daring to dream big.

Author : Sean Ellis,Morgan Brown
Publisher : Currency
Page : 322 pages
File Size : 47,8 Mb
Release : 2017-04-25
Category : Business & Economics
ISBN : 9780451497215

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Hacking Growth by Sean Ellis,Morgan Brown Pdf

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Author : Rajat Bhargava,Will Herman
Publisher : John Wiley & Sons
Page : 480 pages
File Size : 42,6 Mb
Release : 2020-06-23
Category : Business & Economics
ISBN : 9781119708537

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The Startup Playbook by Rajat Bhargava,Will Herman Pdf

Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer