The Strategy Of Desire

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The Strategy of Desire

Ernest Dichter
The Strategy of Desire Book PDF

Author : Ernest Dichter
Publisher : Routledge
Page : 314 pages
File Size : 41,6 Mb
Release : 2017-07-12
Category : Psychology
ISBN : 9781351473163

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The Strategy of Desire by Ernest Dichter Pdf

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater h

The Strategy of Desire

Ernest Dichter
The Strategy of Desire Book PDF

Author : Ernest Dichter
Publisher : Transaction Publishers
Page : 332 pages
File Size : 53,5 Mb
Release : 2024-06-18
Category : Social Science
ISBN : 141283922X

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The Strategy of Desire by Ernest Dichter Pdf

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change. First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture. Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, and The Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

The Psychology of Desire

Wilhelm Hofmann,Loran F. Nordgren
The Psychology of Desire Book PDF

Author : Wilhelm Hofmann,Loran F. Nordgren
Publisher : Guilford Publications
Page : 489 pages
File Size : 44,9 Mb
Release : 2016-06-29
Category : Psychology
ISBN : 9781462527687

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The Psychology of Desire by Wilhelm Hofmann,Loran F. Nordgren Pdf

Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

The Evolution of Desire

David M. Buss
The Evolution of Desire Book PDF

Author : David M. Buss
Publisher : Basic Books
Page : 455 pages
File Size : 41,8 Mb
Release : 2016-12-27
Category : Psychology
ISBN : 9780465093304

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The Evolution of Desire by David M. Buss Pdf

A “drop-dead shocker” (Washington Post Book World) that uses evolutionary psychology to explain human mating and the mysteries of love If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior. Drawing on a wide range of examples of mating behavior — from lovebugs to elephant seals, from the Yanomamö tribe of Venezuela to online dating apps — Buss reveals what women want, what men want, and why their desires radically differ. Love has a central place in human sexual psychology, but conflict, competition, and manipulation also pervade human mating — something we must confront in order to control our own mating destiny. Updated to reflect the very latest scientific research on human mating, this definitive edition of this classic work of evolutionary psychology explains the powerful forces that shape our most intimate desires.

Good Strategy Bad Strategy

Richard Rumelt
Good Strategy Bad Strategy Book PDF

Author : Richard Rumelt
Publisher : Currency
Page : 338 pages
File Size : 55,9 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9780307886231

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Good Strategy Bad Strategy by Richard Rumelt Pdf

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Desire

Timo Airaksinen,Wojciech W. Gasparski
Desire Book PDF

Author : Timo Airaksinen,Wojciech W. Gasparski
Publisher : Transaction Publishers
Page : 264 pages
File Size : 45,7 Mb
Release : 2016-06-30
Category : Philosophy
ISBN : 9781412863544

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Desire by Timo Airaksinen,Wojciech W. Gasparski Pdf

Desire is a rich term meaning wish and want, willingness and relish, appetite and lust. This volume is an effort to analyze the concept of desire and its different practical contexts from a morally philosophic point of view. By analyzing multiple definitions and studying underlying motivations, the authors offer a variety of explanations and interpretations. The volume consists of three main parts. The first part, “Desire and Practice,” examines desire as a mental state that seeks personal satisfaction. The second part of the volume, “Desire and Moral Life,” explores social, cultural, and literary facets of desire. Finally, in the third part, “Business Ethics and Other Contexts,” the authors apply praxiological principles to the business world, examining the conflict between frugality and consumerist ideology, the role of intuition in decision-making, and the need for design education as the basis of effective planning. The contributors to this, the newest volume in Transaction’s Praxiology series, seek to explore desire in praxiological terms, with an eye toward the three E’s of praxiology: ethics, effectiveness, and efficiency. In doing so, they demonstrate that desire is central for practical activity in general and work in particular.

Brand Desire

Nicholas Ind,Oriol Iglesias
Brand Desire Book PDF

Author : Nicholas Ind,Oriol Iglesias
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 51,6 Mb
Release : 2016-10-20
Category : Business & Economics
ISBN : 9781472925367

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Brand Desire by Nicholas Ind,Oriol Iglesias Pdf

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

The Strategy Book ePub eBook

Max Mckeown
The Strategy Book ePub eBook Book PDF

Author : Max Mckeown
Publisher : Pearson UK
Page : 218 pages
File Size : 44,5 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9780273757115

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The Strategy Book ePub eBook by Max Mckeown Pdf

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Objects of Desire

Clare Sestanovich
Objects of Desire Book PDF

Author : Clare Sestanovich
Publisher : Vintage
Page : 224 pages
File Size : 48,8 Mb
Release : 2021-06-29
Category : Fiction
ISBN : 9780593318102

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Objects of Desire by Clare Sestanovich Pdf

“A debut story collection of the rarest kind ... you wish that every single entry could be an entire novel." —Entertainment Weekly Fresh, intimate stories of women’s lives from an extraordinary new literary voice, laying bare the unexpected beauty and irony in contemporary life A college freshman, traveling home, strikesup an odd, ephemeral friendship with the couple next to her on the plane. A mother prepares for her son’s wedding, her own life unraveling as his comes together. A long-lost stepbrother’s visit to New York prompts a family’s reckoning with its old taboos. A wife considers the secrets her marriage once contained. An office worker, exhausted by the ambitions of the men around her, emerges into a gridlocked city one afternoon to make a decision. In these eleven powerful stories, thrilling desire and melancholic yearning animate women’s lives, from the brink of adulthood to the labyrinthine path between twenty and thirty, to middle age, when certain possibilities quietly elapse. Tender, lucid, and piercingly funny, Objects of Desire is a collection pulsing with subtle drama, rich with unforgettable scenes, and alive with moments of recognition each more startling than the last—a spellbinding debut that announces a major talent.

Curious

Ian Leslie
Curious Book PDF

Author : Ian Leslie
Publisher : House of Anansi
Page : 244 pages
File Size : 44,9 Mb
Release : 2014-07-25
Category : Psychology
ISBN : 9781770894044

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Curious by Ian Leslie Pdf

The latest from Ian Leslie, the author of Born Liars, a Globe and Mail Top 100 Book, is a fascinating look at the human characteristic of curiosity — our extraordinary capacity to take pleasure in discovering, learning, and understanding. Curious shows how the practice of “deep curiosity” — persistent, self-reflective seeking of knowledge and insight — is key to the success of our careers, the happiness of our children, the strength of our relationships, and the progress of societies. But it also argues that it is a fragile quality, which wanes and waxes over time, and that we take it for granted at our peril. Ian Leslie proposes that the Internet is opening up a “curiosity gap,” by exacerbating the divide between those with a large cognitive appetite, and those happy knowing no more than they have to know; between the curious and the incurious. He draws on many sources and stories to illustrate his points: Benjamin Franklin at Portsmouth Harbour studying the effect of oil on choppy waters; a bored Galileo distracting himself in a Pisa cathedral by observing the swinging of a recently lit lamp; Leonardo da Vinci doodling ideas in his notebook; Google co-founder Larry Page’s thoughts on the perfect search engine; the invention of the microwave oven; the advantages of your local bookseller over Amazon’s algorithms; a reassessment of Donald Rumsfeld’s defense strategy, and many more. Rich, textured, and exciting, Curious is a new take on the most absorbing human trait of all.

The Game of Desire

Shan Boodram
The Game of Desire Book PDF

Author : Shan Boodram
Publisher : HarperCollins
Page : 316 pages
File Size : 41,5 Mb
Release : 2019-07-23
Category : Family & Relationships
ISBN : 9780062886019

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The Game of Desire by Shan Boodram Pdf

“Forget what you think you know about dating—sexologist Shan Boodram is here to take you back to school.” - Apple Books Review “Boodram’s brand of relationship advice...focuses on empowering single women with the tools they need to succeed in the digital dating era.” - Refinery29 Women: gain control and confidence in your love lives and find the relationship you want with this modern, life-changing guide from the certified sex educator, intimacy expert, and YouTube personality. For younger generations, dating is a complicated mystery. Apps like Tinder and Bumble are supposed to foster connection, but instead serve as a reminder of how painfully single we are. Certified sexologist and intimacy coach Shan Boodram—the most sought-after sex educator on the internet—is about to change all that. In this essential how-to guide, she addresses the realities of life today—when the rules of love and attraction are fluid—and teaches a group of young women how to become master daters in just sixty days. It starts with you. Shan makes clear that love and self-discovery go hand in hand—your dating life is just as much about you as it is about other people. She challenges you to look inside yourself for what you want out of a partner, a relationship and, most important, yourself. Once you figure out what you want from dating, she shows you exactly how to get it. The Game of Desire empowers you to take the lead, learn your strengths, and identify and correct your weaknesses, all the while getting inspired watching a group of women learn how to succeed in today’s dating pool. While many books tell women why they can’t get a date, Shan teaches you the skills and techniques necessary to take charge in today’s competitive and often confusing dating scene, providing the tools essential to attract—and retain—the partner(s) you want. From learning love languages to debunking dating myths, she helps women build knowledge and confidence. Featuring conversational case studies, comprehensive facts about the psychology of sex and romance, and expert insight into sex culture, and written with her trademark humor and charm, The Game of Desire is a must for all of Shan’s fans and for every woman struggling to feel loved and desired.

Unmastered

Katherine Angel
Unmastered Book PDF

Author : Katherine Angel
Publisher : Penguin UK
Page : 322 pages
File Size : 53,6 Mb
Release : 2012
Category : Biography & Autobiography
ISBN : 9781846146671

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Unmastered by Katherine Angel Pdf

Unmasteredis a new kind of book that allows us to think afresh about desire. Incisive, moving, and lyrical, it opens up a larger space for the exploration of feelings that can be difficult to express. Touching on experiences of desire and pleasure, as well as grief and pain, the book probes the porousness between masculine and feminine, thought and sensation, self and culture, power and pliancy. Katherine Angel reflects on the history of her own feelings, on her encounters and beliefs, and shows how our lives can be shaped by sexuality and feminism; by the words we use, and the stories we tell. The result is a book letting light into places that are often dark and constrained - a searching, erotic work that shifts in meaning and resonance even as it is read.

The Botany of Desire

Michael Pollan
The Botany of Desire Book PDF

Author : Michael Pollan
Publisher : Random House Trade Paperbacks
Page : 306 pages
File Size : 42,8 Mb
Release : 2002-05-28
Category : Nature
ISBN : 9780375760396

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The Botany of Desire by Michael Pollan Pdf

“Pollan shines a light on our own nature as well as on our implication in the natural world.” —The New York Times “A wry, informed pastoral.” —The New Yorker The book that helped make Michael Pollan, the New York Times bestselling author of How to Change Your Mind, Cooked and The Omnivore’s Dilemma, one of the most trusted food experts in America Every schoolchild learns about the mutually beneficial dance of honeybees and flowers: The bee collects nectar and pollen to make honey and, in the process, spreads the flowers’ genes far and wide. In The Botany of Desire, Michael Pollan ingeniously demonstrates how people and domesticated plants have formed a similarly reciprocal relationship. He masterfully links four fundamental human desires—sweetness, beauty, intoxication, and control—with the plants that satisfy them: the apple, the tulip, marijuana, and the potato. In telling the stories of four familiar species, Pollan illustrates how the plants have evolved to satisfy humankind’s most basic yearnings. And just as we’ve benefited from these plants, we have also done well by them. So who is really domesticating whom?

The Psychology of Desire

Wilhelm Hofmann,Loran F. Nordgren
The Psychology of Desire Book PDF

Author : Wilhelm Hofmann,Loran F. Nordgren
Publisher : Guilford Publications
Page : 489 pages
File Size : 46,5 Mb
Release : 2015-08-13
Category : Psychology
ISBN : 9781462521623

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The Psychology of Desire by Wilhelm Hofmann,Loran F. Nordgren Pdf

Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

Capitalism and Desire

Todd McGowan
Capitalism and Desire Book PDF

Author : Todd McGowan
Publisher : Columbia University Press
Page : 305 pages
File Size : 55,9 Mb
Release : 2016-09-20
Category : Philosophy
ISBN : 9780231542210

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Capitalism and Desire by Todd McGowan Pdf

Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders—but not because of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but at the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more. Capitalism's parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism's defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and help us rediscover enjoyment as we actually experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this perspective, our economic, social, and political worlds open up to real political change. Eloquent and enlivened by examples from film, television, consumer culture, and everyday life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory.