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Author : Anonim
Publisher : Unknown
Page : 776 pages
File Size : 44,5 Mb
Release : 1939
Category : Advertising
ISBN : IND:30000097243103
Author : Anonim
Publisher : Unknown
Page : 860 pages
File Size : 40,5 Mb
Release : 1955
Category : Advertising
ISBN : MINN:31951002808860N
Author : Anonim
Publisher : Unknown
Page : 606 pages
File Size : 50,7 Mb
Release : 1943
Category : Advertising
ISBN : UFL:35051105513305
Author : Anonim
Publisher : Unknown
Page : 1196 pages
File Size : 42,5 Mb
Release : 1936
Category : Electronic
ISBN : 8210379456XXX
Author : Susannah Walker
Publisher : University Press of Kentucky
Page : 266 pages
File Size : 45,9 Mb
Release : 2007-02-23
Category : History
ISBN : 9780813172194
Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920–1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women’s racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post–World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author : Jessamyn Neuhaus
Publisher : Springer
Page : 254 pages
File Size : 43,9 Mb
Release : 2011-11-07
Category : History
ISBN : 9780230337978
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author : Donald Nova
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2019-02-18
Category : Electronic
ISBN : 1950788288
Author : Anonim
Publisher : Unknown
Page : 550 pages
File Size : 47,8 Mb
Release : 1957
Category : Marketing
ISBN : UOM:39015085486077
Author : Davis Dyer,Frederick Dalzell,Rowena Olegario,Dr. Rowena Olegario,Senior Research Fellow Rowena Olegario
Publisher : H B S Press
Page : 467 pages
File Size : 46,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1591391474
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Author : Hanafizadeh, Payam
Publisher : IGI Global
Page : 249 pages
File Size : 42,9 Mb
Release : 2012-04-30
Category : Business & Economics
ISBN : 9781466608863
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
Page : 330 pages
File Size : 54,7 Mb
Release : 2011-08-24
Category : History
ISBN : 9780812203851
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author : Roland Marchand
Publisher : Univ of California Press
Page : 474 pages
File Size : 55,7 Mb
Release : 1985-09-16
Category : Business & Economics
ISBN : 0520058852
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
Author : United States. Department of Agriculture
Publisher : Unknown
Page : 538 pages
File Size : 43,8 Mb
Release : 1954
Category : Agriculture
ISBN : IND:32000006166047
Author : United States. Department of Agriculture
Publisher : Unknown
Page : 528 pages
File Size : 48,6 Mb
Release : 1954
Category : Farm procedure
ISBN : STANFORD:36105019618730
Author : Epure, Manuela,Mih?e?, Lorena Clara
Publisher : IGI Global
Page : 333 pages
File Size : 53,9 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 9781522557791
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
