The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Epure, Manuela,Mih?e?, Lorena Clara
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes Book PDF

Author : Epure, Manuela,Mih?e?, Lorena Clara
Publisher : IGI Global
Page : 333 pages
File Size : 47,6 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 9781522557791

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by Epure, Manuela,Mih?e?, Lorena Clara Pdf

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Khosrow-Pour, D.B.A., Mehdi
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 339 pages
File Size : 50,9 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9781522569817

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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by Khosrow-Pour, D.B.A., Mehdi Pdf

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Handbook of Research on Narrative Advertising

Yilmaz, Recep
Handbook of Research on Narrative Advertising Book PDF

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 400 pages
File Size : 53,9 Mb
Release : 2019-06-28
Category : Business & Economics
ISBN : 9781522597919

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Handbook of Research on Narrative Advertising by Yilmaz, Recep Pdf

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Dos Santos, Manuel Alonso
Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations Book PDF

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 325 pages
File Size : 42,5 Mb
Release : 2019-01-25
Category : Business & Economics
ISBN : 9781522576181

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by Dos Santos, Manuel Alonso Pdf

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozgen, Ozlen
Handbook of Research on Consumption Media and Popular Culture in the Global Age Book PDF

Author : Ozgen, Ozlen
Publisher : IGI Global
Page : 454 pages
File Size : 53,9 Mb
Release : 2019-05-15
Category : Social Science
ISBN : 9781522584926

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age by Ozgen, Ozlen Pdf

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Management Association, Information Resources
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 47,7 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Granata, Giuseppe,Moretta Tartaglione, Andrea,Tsiakis, Theodosios
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments Book PDF

Author : Granata, Giuseppe,Moretta Tartaglione, Andrea,Tsiakis, Theodosios
Publisher : IGI Global
Page : 413 pages
File Size : 44,6 Mb
Release : 2019-05-30
Category : Business & Economics
ISBN : 9781522578574

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by Granata, Giuseppe,Moretta Tartaglione, Andrea,Tsiakis, Theodosios Pdf

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities

Belim, Célia,Vaz de Almeida, Cristina
Health Communication Models and Practices in Interpersonal and Media Contexts Emerging Research and Opportunities Book PDF

Author : Belim, Célia,Vaz de Almeida, Cristina
Publisher : IGI Global
Page : 277 pages
File Size : 43,9 Mb
Release : 2021-08-13
Category : Medical
ISBN : 9781799843979

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Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities by Belim, Célia,Vaz de Almeida, Cristina Pdf

Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.

Research Anthology on Applied Linguistics and Language Practices

Management Association, Information Resources
Research Anthology on Applied Linguistics and Language Practices Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1681 pages
File Size : 40,5 Mb
Release : 2022-04-01
Category : Language Arts & Disciplines
ISBN : 9781668456835

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Research Anthology on Applied Linguistics and Language Practices by Management Association, Information Resources Pdf

Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.

Leveraging Computer-Mediated Marketing Environments

Bowen, Gordon,Ozuem, Wilson
Leveraging Computer Mediated Marketing Environments Book PDF

Author : Bowen, Gordon,Ozuem, Wilson
Publisher : IGI Global
Page : 473 pages
File Size : 45,9 Mb
Release : 2019-01-25
Category : Business & Economics
ISBN : 9781522573456

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Leveraging Computer-Mediated Marketing Environments by Bowen, Gordon,Ozuem, Wilson Pdf

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

Myth in Modern Media Management and Marketing

Kreft, Jan,Kuczamer-K?opotowska, Sylwia,Kalinowska-?ele?nik, Anna
Myth in Modern Media Management and Marketing Book PDF

Author : Kreft, Jan,Kuczamer-K?opotowska, Sylwia,Kalinowska-?ele?nik, Anna
Publisher : IGI Global
Page : 317 pages
File Size : 49,8 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9781522591023

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Myth in Modern Media Management and Marketing by Kreft, Jan,Kuczamer-K?opotowska, Sylwia,Kalinowska-?ele?nik, Anna Pdf

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Saiz-Alvarez, Jose Manuel
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics Book PDF

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
Page : 438 pages
File Size : 49,6 Mb
Release : 2019-04-26
Category : Business & Economics
ISBN : 9781522589402

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Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by Saiz-Alvarez, Jose Manuel Pdf

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, Ayantunji
Exploring the Dynamics of Consumerism in Developing Nations Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 428 pages
File Size : 50,8 Mb
Release : 2019-01-11
Category : Business & Economics
ISBN : 9781522579076

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Exploring the Dynamics of Consumerism in Developing Nations by Gbadamosi, Ayantunji Pdf

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Deconstructing Images of the Global South Through Media Representations and Communication

Endong, Floribert Patrick C.
Deconstructing Images of the Global South Through Media Representations and Communication Book PDF

Author : Endong, Floribert Patrick C.
Publisher : IGI Global
Page : 469 pages
File Size : 52,5 Mb
Release : 2019-12-06
Category : Social Science
ISBN : 9781522598237

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Deconstructing Images of the Global South Through Media Representations and Communication by Endong, Floribert Patrick C. Pdf

The human condition has continued to improve phenomenally in today’s world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling. Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world’s perception of developing countries through media coverage.

Climate Change, Media & Culture

Juliet Pinto,Robert E. Gutsche Jr.,Paola Prado
Climate Change Media Culture Book PDF

Author : Juliet Pinto,Robert E. Gutsche Jr.,Paola Prado
Publisher : Emerald Group Publishing
Page : 182 pages
File Size : 46,5 Mb
Release : 2019-10-14
Category : Social Science
ISBN : 9781787699694

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Climate Change, Media & Culture by Juliet Pinto,Robert E. Gutsche Jr.,Paola Prado Pdf

The acceleration of global climate change creates a nexus for the examination of power, political rhetoric, science communication, and sustainable development. This book takes an international view of twenty first century environmental communication to critically explore mediated expressions of climate change.