The Ultimate Crm Handbook

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The Ultimate CRM Handbook

John Freeland
The Ultimate CRM Handbook Book PDF

Author : John Freeland
Publisher : McGraw-Hill
Page : 378 pages
File Size : 40,7 Mb
Release : 2003
Category : Business & Economics
ISBN : UVA:X004637731

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The Ultimate CRM Handbook by John Freeland Pdf

sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations

The Ultimate Crm Handbook: Strategies And Concepts For Building Enduring Customer Loyalty And Profitability

Freeland
The Ultimate Crm Handbook Strategies And Concepts For Building Enduring Customer Loyalty And Profitability Book PDF

Author : Freeland
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 41,7 Mb
Release : 2004
Category : Electronic
ISBN : 0070586772

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The Ultimate Crm Handbook: Strategies And Concepts For Building Enduring Customer Loyalty And Profitability by Freeland Pdf

The Ultimate CRM Handbook includes chapters from more than three dozen Accenture professionals. The authors' combined experience, insight, and understanding reveal what it takes to succeed with CRM; how to use new capabilities and approaches to drive profitable growth and increase brand value; how to use your knowledge of customer needs and preferences to create more profitable interactions; and how to structure new CRM investments to manage risk and ensure return on investment.Innovative, value-focused CRM is one of the most difficult yet essential goals to achieve in today's marketplace. The Ultimate CRM Handbook is a valuable tool for driving the CRM agenda at your organization, one that will guide you to attain an ever-rising standard of excellence in building long-lasting, one-to-one relationships that will endure and grow through all stages of the purchasing cycle--and in every competitive environment.

Customer Relationship Management

SCN Education
Customer Relationship Management Book PDF

Author : SCN Education
Publisher : Vieweg+Teubner Verlag
Page : 418 pages
File Size : 49,9 Mb
Release : 2001-04-27
Category : Technology & Engineering
ISBN : CORNELL:31924090097415

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Customer Relationship Management by SCN Education Pdf

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Customer Relationship Management

SCN Education
Customer Relationship Management Book PDF

Author : SCN Education
Publisher : Springer Science & Business Media
Page : 406 pages
File Size : 46,9 Mb
Release : 2013-11-11
Category : Technology & Engineering
ISBN : 9783322849618

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Customer Relationship Management by SCN Education Pdf

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Handbook of CRM

Adrian Payne
Handbook of CRM Book PDF

Author : Adrian Payne
Publisher : Routledge
Page : 460 pages
File Size : 50,6 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136400179

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Handbook of CRM by Adrian Payne Pdf

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

The CRM Handbook

Jill Dyché
The CRM Handbook Book PDF

Author : Jill Dyché
Publisher : Addison-Wesley Professional
Page : 338 pages
File Size : 43,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0201730626

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The CRM Handbook by Jill Dyché Pdf

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Customer Relationship Management Systems Handbook

Duane E. Sharp
Customer Relationship Management Systems Handbook Book PDF

Author : Duane E. Sharp
Publisher : CRC Press
Page : 220 pages
File Size : 55,6 Mb
Release : 2002-07-19
Category : Business & Economics
ISBN : 9781040080177

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Customer Relationship Management Systems Handbook by Duane E. Sharp Pdf

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

The Handbook of Key Customer Relationship Management

Ken Burnett
The Handbook of Key Customer Relationship Management Book PDF

Author : Ken Burnett
Publisher : FT Press
Page : 0 pages
File Size : 53,5 Mb
Release : 2001
Category : Customer relations
ISBN : 0273650319

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The Handbook of Key Customer Relationship Management by Ken Burnett Pdf

This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Becker, Annie
Electronic Commerce Concepts Methodologies Tools and Applications Book PDF

Author : Becker, Annie
Publisher : IGI Global
Page : 2522 pages
File Size : 54,5 Mb
Release : 2007-12-31
Category : Business & Economics
ISBN : 9781599049441

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Electronic Commerce: Concepts, Methodologies, Tools, and Applications by Becker, Annie Pdf

Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Customer Relationship Management

Michael Pearce
Customer Relationship Management Book PDF

Author : Michael Pearce
Publisher : Business Expert Press
Page : 170 pages
File Size : 50,6 Mb
Release : 2021-03-08
Category : Business & Economics
ISBN : 9781953349651

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Customer Relationship Management by Michael Pearce Pdf

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

CRM

Roger Joseph Baran,Robert J. Galka
CRM Book PDF

Author : Roger Joseph Baran,Robert J. Galka
Publisher : Routledge
Page : 406 pages
File Size : 43,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415896566

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CRM by Roger Joseph Baran,Robert J. Galka Pdf

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Handbook of Research on Patient Safety and Quality Care through Health Informatics

Michell, Vaughan
Handbook of Research on Patient Safety and Quality Care through Health Informatics Book PDF

Author : Michell, Vaughan
Publisher : IGI Global
Page : 518 pages
File Size : 42,6 Mb
Release : 2013-09-30
Category : Medical
ISBN : 9781466645479

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Handbook of Research on Patient Safety and Quality Care through Health Informatics by Michell, Vaughan Pdf

Medical and health activities can greatly benefit from the effective use of health informatics. By capturing, processing, and disseminating information to the correct systems and processes, decision-making can be more successful and quality care and patient safety would see significant improvements. The Handbook of Research on Patient Safety and Quality Care through Health Informatics highlights current research and trends from both professionals and researchers on health informatics as applied to the needs of patient safety and quality care. Bringing together theory and practical approaches for patient needs, this book is essential for educators and trainers at multiple experience levels in the fields of medicine and medical informatics.

A Practical Guide to CRM

Janice Reynolds
A Practical Guide to CRM Book PDF

Author : Janice Reynolds
Publisher : CRC Press
Page : 250 pages
File Size : 42,9 Mb
Release : 2002-02-05
Category : Computers
ISBN : 9781482280784

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A Practical Guide to CRM by Janice Reynolds Pdf

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need

Handbook of Research on Smart Technology Applications in the Tourism Industry

Çeltek, Evrim
Handbook of Research on Smart Technology Applications in the Tourism Industry Book PDF

Author : Çeltek, Evrim
Publisher : IGI Global
Page : 569 pages
File Size : 50,5 Mb
Release : 2020-01-17
Category : Business & Economics
ISBN : 9781799819905

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Handbook of Research on Smart Technology Applications in the Tourism Industry by Çeltek, Evrim Pdf

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Management and Marketing for Improved Retail Competitiveness and Performance

Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Management and Marketing for Improved Retail Competitiveness and Performance Book PDF

Author : Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Publisher : IGI Global
Page : 476 pages
File Size : 40,8 Mb
Release : 2023-07-28
Category : Business & Economics
ISBN : 9781668485767

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Management and Marketing for Improved Retail Competitiveness and Performance by Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho Pdf

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.