The Unofficial Book On Hootsuite

Author : Mike Allton
Publisher : Unknown
Page : 105 pages
File Size : 42,7 Mb
Release : 2017-07-21
Category : Electronic
ISBN : 1521885389

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The Unofficial Book on Hootsuite by Mike Allton Pdf

The Unofficial Book On Hootsuite is THE resource for businesses and professionals who want to take their social media presence and activity to new heights, and want Hootsuite to help them get there.New, updated, Second Edition!Hootsuite is the most popular social media management dashboard, used and recommended by countless social media professionals and agencies. But until now, there had never been a resource like this book assembled.Now, in one place, you can learn how to: 1. Organize your tabs & streams for maximum efficiency. 2. Use Hootsuite to leverage audiences on Twitter, Facebook, LinkedIn and Google+. 3. How to schedule activity so that your social profiles are active, even while you're busy tending your business. 4. Participate in TweetChats. 5. Find and share content that your audience will appreciate, and help establish your authority. 6. Listen for conversations and discussions taking place about your industry or brand. 7. Create teams within Hootsuite to better manage aspects of the business and your online presence. 8. Engage in Influencer Marketing on Twitter and Google+. 9. Measure and Evaluate everything you're doing to maximize your investment.And that last point, measurement, is one of the most valuable parts of this book. Nowhere else will you find as clear and thorough explanation of how to use Hootsuite reports and analytics.And as a bonus, the book includes a Daily Checklist that you can use to spend just 30 minutes a day within Hootsuite to help you focus your time and target the most effective social media activities. You'll be able to download a gorgeous, free PDF of the checklist that you can print out and have by your desk as a daily reminder.

Author : Jeff Norman
Publisher : Sourcebooks, Inc.
Page : 111 pages
File Size : 41,8 Mb
Release : 2015-06-15
Category : Business & Economics
ISBN : 9781623155773

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LinkedIn by Jeff Norman Pdf

Meet the World's Largest Career and Networking Site: LinkedIn LinkedIn is dominating the world of business-based networking, yet many of its users don't know how to make the most of it, while others are hesitant to join yet another social network. Whether you're a job seeker, an employer in search of new talent, or a business looking to boost your visibility, make LinkedIn your social network of choice, this book your guide. LinkedIn: Tell Your Story, Land the Job will help you: Learn tips and tricks for building a strong LinkedIn profile, optimized for discovery Write a concise professional summary, gather endorsements and recommendations, and highlight your skills Create a virtual hub for current and potential employees and customers Take advantage of LinkedIn's Company Pages to improve your visibility Dig deeper into LinkedIn's offerings, by getting the most out of introduction requests, advanced search, media tools, and professional groups Explore the pros and cons of the free vs. paid versions of LinkedIn

Author : Douglas R. Conant
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 41,8 Mb
Release : 2020-02-26
Category : Business & Economics
ISBN : 9781119560098

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The Blueprint by Douglas R. Conant Pdf

A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.

Author : Anonim
Publisher : Amherst Media
Page : 128 pages
File Size : 45,6 Mb
Release : 2014-11-17
Category : Photography
ISBN : 9781608958245

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The Mobile Photographer by Anonim Pdf

It’s been said that, with smartphones, everyone is a photographer. There is a snide implication with that statement—that camera phones aren’t “real” cameras and that the people who use them aren’t “real” photographers. In this book, Robert Fisher proves that today’s Android devices offer cameras that are remarkably powerful and more than capable of producing images that rival those made with more “serious” equipment. In this book, Fisher guides readers through the menus of the Android operating system, helping them to understand how to choose and use out-of-the-box controls for better images. Next, he covers add-on accessories and applications designed to enhance the devices’ capabilities. While the photographic capabilities of the “base” camera are pretty terrific and will meet with rave reviews from many users, the camera really produces images that sing when suited up with DSLR functions, filters, and postproduction effects—all of which Fisher covers with prowess and technical skill.

Author : Dave Kerpen
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 46,6 Mb
Release : 2011-06-07
Category : Business & Economics
ISBN : 9780071769501

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen Pdf

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 55,5 Mb
Release : 2012-01-09
Category : Business & Economics
ISBN : 9781118218891

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Author : Chad Mureta
Publisher : John Wiley & Sons
Page : 228 pages
File Size : 51,7 Mb
Release : 2012-03-27
Category : Business & Economics
ISBN : 9781118107874

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App Empire by Chad Mureta Pdf

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Author : Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton
Publisher : Entrepreneur Press
Page : 267 pages
File Size : 48,9 Mb
Release : 2020-08-18
Category : Business & Economics
ISBN : 9781613084328

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Ultimate Guide to Social Media Marketing by Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton Pdf

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Author : Josef Kadlec
Publisher : Jobs Consulting, S.R.O.
Page : 342 pages
File Size : 50,6 Mb
Release : 2013-05-13
Category : Business enterprises
ISBN : 8026041747

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People as Merchandise by Josef Kadlec Pdf

DO NOT READ THIS BOOK UNLESS YOU WANT TO BECOME A WORLD-CLASS HEADHUNTER If you want to make significant improvements in your recruitment results and become a member of the top, world headhunters, follow this unorthodox LinkedIn recruitment guide. So-called 'social recruitment' is an inevitable trend in today's recruitment business, and LinkedIn is simply the main part of it. This book reveals many shortcuts and tricks everybody was afraid to unleash, including: How to uncover any full LinkedIn profile view without upgrading to premium How to override the limit of LinkedIn invitations How to search through LinkedIn groups you cannot join How to use search engines to scan LinkedIn for candidates How to automate candidate sourcing How to track the steps of your competition on LinkedIn No matter if you are a recruiter, headhunter, HR personnel, entrepreneur or startupreneur, this book will help you to: Dramatically increase the efficiency of your recruitment activities Skyrocket the volume of reachable candidates Significantly cut costs of hiring new employees ""People as Merchandise, with its no-nonsense pragmatic approach, is an indispensable tool for today's recruitment professionals and entrepreneurs."" -- Barbara Corcoran, founder of The Corcoran Group, author, and investor on ABC's "Shark Tank" ""Josef's book excels where others fail. I highly recommend it to any HR and staffing professional."" -- Horst Gallo, Director HR at IBM ""People as Merchadise is not another vague guide, rather a piece of art among recruitment manuals. Definitely a no-brainer for all recruiters."" -- Jeanne E. Branthover, Managing Director at Boyden and the World's Most Influential Headhunter by BusinessWeek Learn more at: www.PeopleAsMerchandise.com

Author : Sara Dolnicar
Publisher : Goodfellow Publishers Ltd
Page : 256 pages
File Size : 51,8 Mb
Release : 2017-12-01
Category : Business & Economics
ISBN : 9781911396536

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Peer to Peer Accommodation Networks by Sara Dolnicar Pdf

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.

Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 45,7 Mb
Release : 2012-07-10
Category : Business & Economics
ISBN : 9781118404874

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Share This by CIPR (Chartered Institute of Public Relations) Pdf

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Author : Paul Bethune
Publisher : Unknown
Page : 260 pages
File Size : 49,8 Mb
Release : 2019-04-12
Category : Poetry
ISBN : 0993636705

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Musicpreneur by Paul Bethune Pdf

These poems chronicle the quest for love, fulfillment, and meaning along the road marked with many detours, pitfalls, and challenges to be overcome. For the poet, these come in day-to-day experiences of joys, sorrows, exaltations, and tribulations recounted in poems that are at times reflective, direct, passionate, and searingly honest.

Author : Katrin Weller
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 447 pages
File Size : 54,5 Mb
Release : 2013
Category : Computers
ISBN : 1433121700

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Twitter and Society by Katrin Weller Pdf

Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Author : Jason McDonald
Publisher : Unknown
Page : 456 pages
File Size : 40,9 Mb
Release : 2020
Category : Facebook (Electronic resource)
ISBN : 1539598144

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Social Media Marketing Workbook by Jason McDonald Pdf

Author : Tara Theoharis
Publisher : Simon and Schuster
Page : 128 pages
File Size : 43,8 Mb
Release : 2018-11-13
Category : Juvenile Nonfiction
ISBN : 9781510739703

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The Minecrafter's Cookbook by Tara Theoharis Pdf

The Minecrafter's Cookbook brings the Overworld to life with over 40 fantastic, Minecraft-themed recipes that kids and parents can make together. From main courses that will fill your hunger bar; to enchanted snacks that Alex and Steve couldn’t survive without; to party-friendly, game-themed desserts and potion drinks, there is plenty in this book to enchant young gamers and their families. Kids will love the accompanying illustrations of their favorite characters and scenes, while parents will appreciate the simple, step-by-step directions to guide them as they craft. The Minecrafter's Cookbook makes cooking an irresistible adventure: Includes photos of each finished item, plus colorful illustrations of popular Minecrafting scenes and characters for maximum fun. Features over 40 kid-friendly meals, drinks, and desserts including Beetroot Stew, Golden Apples, Grass Block Brownies, and Creeper Crispies! Encourages young gamers to power down and enjoy family time in the kitchen The delicious recipes in this book are sure to make spending time together a whole lot more fun!