The Very Good Marketing Guide

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The Very Good Marketing Guide

Amy Miocevich

Author : Amy Miocevich
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 47,8 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781394184552

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The Very Good Marketing Guide by Amy Miocevich Pdf

Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!

Your First 1000 Copies

Tim Grahl

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 50,7 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326

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Your First 1000 Copies by Tim Grahl Pdf

"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Smashwords Book Marketing Guide (2018 Edition)

Mark Coker

Author : Mark Coker
Publisher : Mark Coker
Page : 127 pages
File Size : 55,7 Mb
Release : 2018-02-08
Category : Language Arts & Disciplines
ISBN : 9781452300030

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Smashwords Book Marketing Guide (2018 Edition) by Mark Coker Pdf

This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

Search and Social

Rob Garner

Author : Rob Garner
Publisher : John Wiley & Sons
Page : 410 pages
File Size : 40,7 Mb
Release : 2012-10-18
Category : Business & Economics
ISBN : 9781118283417

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Search and Social by Rob Garner Pdf

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

Duct Tape Marketing

John Jantsch

Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 51,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659

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Duct Tape Marketing by John Jantsch Pdf

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

The Yoga of Max's Discontent

Karan Bajaj

Author : Karan Bajaj
Publisher : Penguin
Page : 336 pages
File Size : 45,8 Mb
Release : 2016-05-03
Category : Fiction
ISBN : 9780698192041

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The Yoga of Max's Discontent by Karan Bajaj Pdf

“A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months

Robert Skrob

Author : Robert Skrob
Publisher : Entrepreneur Press
Page : 385 pages
File Size : 42,6 Mb
Release : 2011-03-29
Category : Business & Economics
ISBN : 9781599184104

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Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by Robert Skrob Pdf

Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.

Ultimate Small Business Marketing Guide

James Stephenson

Author : James Stephenson
Publisher : Entrepreneur Press
Page : 0 pages
File Size : 52,6 Mb
Release : 2007-01-04
Category : Business & Economics
ISBN : 1599180375

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Ultimate Small Business Marketing Guide by James Stephenson Pdf

Over 1500 Secrets of Top Marketing Professionals Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back. Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more! To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!

Energize Growth Now

Lisa Nirell

Author : Lisa Nirell
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 47,8 Mb
Release : 2009-06-03
Category : Business & Economics
ISBN : 9780470493694

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Energize Growth Now by Lisa Nirell Pdf

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

Real Estate Rainmaker

Dan Gooder Richard

Author : Dan Gooder Richard
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 52,7 Mb
Release : 2004-03-02
Category : Business & Economics
ISBN : 0471472239

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Real Estate Rainmaker by Dan Gooder Richard Pdf

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

The CEO's Guide to Marketing

Lonny Kocina

Author : Lonny Kocina
Publisher : Greenleaf Book Group
Page : 248 pages
File Size : 41,6 Mb
Release : 2017-10-24
Category : Business & Economics
ISBN : 9780999069318

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The CEO's Guide to Marketing by Lonny Kocina Pdf

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

The Nonprofit Marketing Guide

Kivi Leroux Miller

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 52,9 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Ready, Launch, Brand

Orly Zeewy

Author : Orly Zeewy
Publisher : CRC Press
Page : 99 pages
File Size : 50,9 Mb
Release : 2021-05-09
Category : Business & Economics
ISBN : 9781000351934

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Ready, Launch, Brand by Orly Zeewy Pdf

"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.

Lifestyle Brands

S. Saviolo,A. Marazza

Author : S. Saviolo,A. Marazza
Publisher : Springer
Page : 141 pages
File Size : 40,5 Mb
Release : 2012-12-05
Category : Business & Economics
ISBN : 9781137285935

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Lifestyle Brands by S. Saviolo,A. Marazza Pdf

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Ultimate Guide to Local Business Marketing

Perry Marshall,Talor Zamir

Author : Perry Marshall,Talor Zamir
Publisher : Entrepreneur Press
Page : 258 pages
File Size : 44,6 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9781613083239

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Ultimate Guide to Local Business Marketing by Perry Marshall,Talor Zamir Pdf

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

The Very Good Marketing Guide

The Very Good Marketing Guide by Amy Miocevich Pdf

Your First 1000 Copies by Tim Grahl Pdf

Smashwords Book Marketing Guide (2018 Edition) by Mark Coker Pdf

Search and Social by Rob Garner Pdf

Duct Tape Marketing by John Jantsch Pdf

The Yoga of Max's Discontent by Karan Bajaj Pdf

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by Robert Skrob Pdf

Ultimate Small Business Marketing Guide by James Stephenson Pdf

Energize Growth Now by Lisa Nirell Pdf

Real Estate Rainmaker by Dan Gooder Richard Pdf

The CEO's Guide to Marketing by Lonny Kocina Pdf

The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

Ready, Launch, Brand by Orly Zeewy Pdf

Lifestyle Brands by S. Saviolo,A. Marazza Pdf

Ultimate Guide to Local Business Marketing by Perry Marshall,Talor Zamir Pdf

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