Theory Development And Strategy In Transmedia Storytelling

Theory Development And Strategy In Transmedia Storytelling Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Theory Development And Strategy In Transmedia Storytelling book. This book definitely worth reading, it is an incredibly well-written.

Theory, Development, and Strategy in Transmedia Storytelling

Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia
Theory Development and Strategy in Transmedia Storytelling Book PDF

Author : Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia
Publisher : Routledge
Page : 133 pages
File Size : 44,6 Mb
Release : 2020-05-17
Category : Computers
ISBN : 9781000078527

Get Book

Theory, Development, and Strategy in Transmedia Storytelling by Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia Pdf

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

The Revolution in Transmedia Storytelling through Place

Donna Hancox
The Revolution in Transmedia Storytelling through Place Book PDF

Author : Donna Hancox
Publisher : Routledge
Page : 203 pages
File Size : 45,5 Mb
Release : 2021-02-17
Category : Performing Arts
ISBN : 9781000346305

Get Book

The Revolution in Transmedia Storytelling through Place by Donna Hancox Pdf

This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented. Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, advertising, gaming and book publishing. It has also shifted the practices around creation and dissemination of such content. This book asserts that the futures of transmedia storytelling for social impact or change are deeply tied to understandings of place grounded in human geography. Through a series of case studies of projects which challenge the status quo of transmedia, this book explores the elements of transmedia that can be used to amplify under-represented voices and make stories that signal a more inclusive and sustainable future. This book offers a valuable contribution to the literature in the areas of transmedia storytelling, narratology, digital fiction, electronic literature, locative storytelling, performative writing, digital culture studies and human geography.

Transmedia Narratives for Cultural Heritage

Nicole Basaraba
Transmedia Narratives for Cultural Heritage Book PDF

Author : Nicole Basaraba
Publisher : Routledge
Page : 172 pages
File Size : 52,6 Mb
Release : 2022-04-21
Category : Social Science
ISBN : 9781000577839

Get Book

Transmedia Narratives for Cultural Heritage by Nicole Basaraba Pdf

Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Handbook of Research on Transmedia Storytelling and Narrative Strategies Book PDF

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 42,7 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

Get Book

Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Transmedia Change

Kevin Moloney
Transmedia Change Book PDF

Author : Kevin Moloney
Publisher : Routledge
Page : 257 pages
File Size : 54,6 Mb
Release : 2022-03-10
Category : Performing Arts
ISBN : 9781000555943

Get Book

Transmedia Change by Kevin Moloney Pdf

This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.

Interactive Storytelling

Lissa Holloway-Attaway,John T. Murray
Interactive Storytelling Book PDF

Author : Lissa Holloway-Attaway,John T. Murray
Publisher : Springer Nature
Page : 546 pages
File Size : 52,7 Mb
Release : 2023-12-01
Category : Computers
ISBN : 9783031476556

Get Book

Interactive Storytelling by Lissa Holloway-Attaway,John T. Murray Pdf

This two-volume set LNCS 14383 and LNCS 14384 constitutes the refereed proceedings of the 16th International Conference on Interactive Digital Storytelling, ICIDS 2023, held in Kobe, Japan, during November 11–15, 2023. The 30 full papers presented in this book together with 11 short papers were carefully reviewed and selected from 101 submissions. Additionally, the proceedings includes 22 Late Breaking Works. The papers focus on topics such as: theory, history and foundations; social and cultural contexts; tools and systems; interactive narrative design; virtual worlds, performance, games and play; applications and case studies; and late breaking works.

Transmedia Practices in the Long Nineteenth Century

Christina Meyer,Monika Pietrzak-Franger
Transmedia Practices in the Long Nineteenth Century Book PDF

Author : Christina Meyer,Monika Pietrzak-Franger
Publisher : Routledge
Page : 225 pages
File Size : 52,7 Mb
Release : 2022-02-23
Category : Social Science
ISBN : 9781000542882

Get Book

Transmedia Practices in the Long Nineteenth Century by Christina Meyer,Monika Pietrzak-Franger Pdf

This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.

Transmedia Selves

James Dalby,Matthew Freeman
Transmedia Selves Book PDF

Author : James Dalby,Matthew Freeman
Publisher : Taylor & Francis
Page : 227 pages
File Size : 55,5 Mb
Release : 2023-10-20
Category : Language Arts & Disciplines
ISBN : 9781000986501

Get Book

Transmedia Selves by James Dalby,Matthew Freeman Pdf

This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media. Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces. This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.

Telenovelas and Transformation

Rosane Svartman
Telenovelas and Transformation Book PDF

Author : Rosane Svartman
Publisher : Routledge
Page : 132 pages
File Size : 55,9 Mb
Release : 2021-02-23
Category : Performing Arts
ISBN : 9781000345414

Get Book

Telenovelas and Transformation by Rosane Svartman Pdf

This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies Book PDF

Author : Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Publisher : IGI Global
Page : 457 pages
File Size : 42,5 Mb
Release : 2020-04-24
Category : Business & Economics
ISBN : 9781799831204

Get Book

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica Pdf

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

The Intermediality of Contemporary Visual Arts

Asun López-Varela Azcárate
The Intermediality of Contemporary Visual Arts Book PDF

Author : Asun López-Varela Azcárate
Publisher : BoD – Books on Demand
Page : 160 pages
File Size : 40,8 Mb
Release : 2023-11-22
Category : Social Science
ISBN : 9781803558585

Get Book

The Intermediality of Contemporary Visual Arts by Asun López-Varela Azcárate Pdf

The Intermediality of Contemporary Visual Arts explores a range of topics within the field. The volume delves into the realm of intermediality within the visual arts. Each chapter explores a different aspect; from the evolution of Intermedial Studies over the past decades to the shifts in print typography and the emergence of “cut-ups” within a context of resistance against conventions, the concept of Visual Music and its relation to pioneering filmmaking, visual representations of intimacy as they evolve from painting to other visual formats like comics, film, and television, and finally the transmedial potential of cultural symbols in virtual reality, all of which involve greater multimodal and emotional elements that enhance audience immersion. The volume closes by highlighting the need for a comprehensive approach to visual art education and pedagogical methods that foster creativity, emphasizing the intermedial aspects present in contemporary visual arts.

The Routledge Companion to Transmedia Studies

Matthew Freeman,Renira Rampazzo Gambarato
The Routledge Companion to Transmedia Studies Book PDF

Author : Matthew Freeman,Renira Rampazzo Gambarato
Publisher : Routledge
Page : 492 pages
File Size : 43,5 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781351054881

Get Book

The Routledge Companion to Transmedia Studies by Matthew Freeman,Renira Rampazzo Gambarato Pdf

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Star Wars and the History of Transmedia Storytelling

Sean Guynes,Dan Hassler-Forest
Star Wars and the History of Transmedia Storytelling Book PDF

Author : Sean Guynes,Dan Hassler-Forest
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2018
Category : Communication. Mass media
ISBN : 9462986215

Get Book

Star Wars and the History of Transmedia Storytelling by Sean Guynes,Dan Hassler-Forest Pdf

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

Transmedia Brand Storytelling

Karen E. Sutherland,Richie Barker
Transmedia Brand Storytelling Book PDF

Author : Karen E. Sutherland,Richie Barker
Publisher : Springer Nature
Page : 281 pages
File Size : 54,8 Mb
Release : 2023-11-04
Category : Business & Economics
ISBN : 9789819940011

Get Book

Transmedia Brand Storytelling by Karen E. Sutherland,Richie Barker Pdf

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Transmedia Storytelling

Max Giovagnoli
Transmedia Storytelling Book PDF

Author : Max Giovagnoli
Publisher : Lulu.com
Page : 149 pages
File Size : 48,6 Mb
Release : 2011
Category : Computers
ISBN : 9781105062582

Get Book

Transmedia Storytelling by Max Giovagnoli Pdf

Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.