Thinking With Type

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Thinking with Type

Ellen Lupton
Thinking with Type Book PDF

Author : Ellen Lupton
Publisher : Chronicle Books
Page : 260 pages
File Size : 50,5 Mb
Release : 2024-03-12
Category : Design
ISBN : 9781797232515

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Thinking with Type by Ellen Lupton Pdf

The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate. Featuring 32 pages of new content, the third edition is revised and refined from cover to cover: More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Type on Screen

Ellen Lupton,Maryland Institute College of Art
Type on Screen Book PDF

Author : Ellen Lupton,Maryland Institute College of Art
Publisher : Chronicle Books
Page : 208 pages
File Size : 51,7 Mb
Release : 2014-08-12
Category : Design
ISBN : 9781616893460

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Type on Screen by Ellen Lupton,Maryland Institute College of Art Pdf

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Extra Bold

Ellen Lupton,Jennifer Tobias
Extra Bold Book PDF

Author : Ellen Lupton,Jennifer Tobias
Publisher : Chronicle Books
Page : 223 pages
File Size : 53,8 Mb
Release : 2021-06-25
Category : Design
ISBN : 9781648960222

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Extra Bold by Ellen Lupton,Jennifer Tobias Pdf

Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

Just My Type

Simon Garfield
Just My Type Book PDF

Author : Simon Garfield
Publisher : Penguin
Page : 384 pages
File Size : 43,7 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Thinking in Type

Alex W. White
Thinking in Type Book PDF

Author : Alex W. White
Publisher : Allworth Press
Page : 236 pages
File Size : 47,5 Mb
Release : 2005
Category : Art
ISBN : UOM:39015060860619

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Thinking in Type by Alex W. White Pdf

"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.

Thinking with Type

Ellen Lupton
Thinking with Type Book PDF

Author : Ellen Lupton
Publisher : Chronicle Books
Page : 226 pages
File Size : 40,7 Mb
Release : 2014-04-15
Category : Design
ISBN : 9781616893507

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Thinking with Type by Ellen Lupton Pdf

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Design with Type

Carl Dair
Design with Type Book PDF

Author : Carl Dair
Publisher : University of Toronto Press
Page : 177 pages
File Size : 52,9 Mb
Release : 1982-01-01
Category : Architecture
ISBN : 9780802065193

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Design with Type by Carl Dair Pdf

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Lettering & Type: Creating Letters and Designing Typefaces

Bruce Willen,Nolen Strals
Lettering Type Creating Letters and Designing Typefaces Book PDF

Author : Bruce Willen,Nolen Strals
Publisher : Princeton Architectural Press
Page : 150 pages
File Size : 52,8 Mb
Release : 2009-09-23
Category : Architecture
ISBN : 156898765X

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Lettering & Type: Creating Letters and Designing Typefaces by Bruce Willen,Nolen Strals Pdf

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Advanced Typography

Richard Hunt
Advanced Typography Book PDF

Author : Richard Hunt
Publisher : Bloomsbury Publishing
Page : 257 pages
File Size : 54,5 Mb
Release : 2020-07-23
Category : Design
ISBN : 9781350055933

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Advanced Typography by Richard Hunt Pdf

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Type & Color

Mark van Wageningen
Type Color Book PDF

Author : Mark van Wageningen
Publisher : Chronicle Books
Page : 186 pages
File Size : 44,8 Mb
Release : 2019-12-24
Category : Design
ISBN : 9781616898823

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Type & Color by Mark van Wageningen Pdf

To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

Design, Writing, Research

Ellen Lupton,J. Abbott Miller
Design Writing Research Book PDF

Author : Ellen Lupton,J. Abbott Miller
Publisher : Princeton Architectural Press
Page : 232 pages
File Size : 48,6 Mb
Release : 1996
Category : Art
ISBN : UOM:39015037802744

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Design, Writing, Research by Ellen Lupton,J. Abbott Miller Pdf

This anthology turns a critical eye on advertising, newspapers, commercial photography.

Typography Essentials Revised and Updated

Ina Saltz
Typography Essentials Revised and Updated Book PDF

Author : Ina Saltz
Publisher : Rockport Publishers
Page : 208 pages
File Size : 53,9 Mb
Release : 2019-02-12
Category : Design
ISBN : 9781631596483

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Typography Essentials Revised and Updated by Ina Saltz Pdf

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

The Universal Penman

George Bickham,Philip Hofer
The Universal Penman Book PDF

Author : George Bickham,Philip Hofer
Publisher : Courier Corporation
Page : 223 pages
File Size : 46,8 Mb
Release : 1941-01-01
Category : Design
ISBN : 9780486206165

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The Universal Penman by George Bickham,Philip Hofer Pdf

"An essential part of any art library, and a book of permanent value not affected by seasonal styles." — American Artist. Here is Bickham's famous treasury of English roundhand calligraphy from 1740. Includes 125 pictorial scenes, over 200 script pictures, 19 complete animals, 275 lettered specimens, more than 100 panels, frames, cartouches, and other effects, and more.

Conditional Design

Anthony di Mari
Conditional Design Book PDF

Author : Anthony di Mari
Publisher : BIS Publishers
Page : 0 pages
File Size : 41,8 Mb
Release : 2014-11-17
Category : Architecture
ISBN : 9063693656

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Conditional Design by Anthony di Mari Pdf

Conditional design is the sequel to Operative Design. This book will further explore the operative in a more detailed, intentional, and perhaps functional manner. Spatially, the conditional is the result of the operative. It is not a blind result however. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures.

Design is Storytelling

Ellen Lupton
Design is Storytelling Book PDF

Author : Ellen Lupton
Publisher : Thames & Hudson
Page : 159 pages
File Size : 51,5 Mb
Release : 2017
Category : Design
ISBN : 194230319X

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Design is Storytelling by Ellen Lupton Pdf

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.