Design Is Storytelling

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Design is Storytelling

Ellen Lupton
Design is Storytelling Book PDF

Author : Ellen Lupton
Publisher : Thames & Hudson
Page : 159 pages
File Size : 52,6 Mb
Release : 2017
Category : Design
ISBN : 194230319X

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Design is Storytelling by Ellen Lupton Pdf

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Storytelling in Design

Anna Dahlström
Storytelling in Design Book PDF

Author : Anna Dahlström
Publisher : "O'Reilly Media, Inc."
Page : 385 pages
File Size : 49,7 Mb
Release : 2019-12-12
Category : Computers
ISBN : 9781491959374

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Storytelling in Design by Anna Dahlström Pdf

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Integrated Storytelling by Design

Klaus Sommer Paulsen
Integrated Storytelling by Design Book PDF

Author : Klaus Sommer Paulsen
Publisher : Routledge
Page : 286 pages
File Size : 41,6 Mb
Release : 2021-07-06
Category : Performing Arts
ISBN : 9781000403800

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Integrated Storytelling by Design by Klaus Sommer Paulsen Pdf

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Storytelling for User Experience

Whitney Quesenbery,Kevin Brooks
Storytelling for User Experience Book PDF

Author : Whitney Quesenbery,Kevin Brooks
Publisher : Rosenfeld Media
Page : 298 pages
File Size : 45,7 Mb
Release : 2010-04-01
Category : Computers
ISBN : 9781933820033

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Storytelling for User Experience by Whitney Quesenbery,Kevin Brooks Pdf

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

How Posters Work

Ellen Lupton,Gail Davidson
How Posters Work Book PDF

Author : Ellen Lupton,Gail Davidson
Publisher : Cooper Hewitt
Page : 221 pages
File Size : 52,9 Mb
Release : 2015
Category : Design
ISBN : 0910503826

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How Posters Work by Ellen Lupton,Gail Davidson Pdf

How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

Storytelling with Data

Cole Nussbaumer Knaflic
Storytelling with Data Book PDF

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 41,7 Mb
Release : 2015-10-09
Category : Mathematics
ISBN : 9781119002260

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Storytelling with Data by Cole Nussbaumer Knaflic Pdf

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Dramatic Storytelling & Narrative Design

Ross Berger
Dramatic Storytelling Narrative Design Book PDF

Author : Ross Berger
Publisher : CRC Press
Page : 174 pages
File Size : 46,8 Mb
Release : 2019-08-29
Category : Computers
ISBN : 9780429843723

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Dramatic Storytelling & Narrative Design by Ross Berger Pdf

This book provides an industry professional’s firsthand POV into narrative design’s practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book will also delve into the foundations of compelling storytelling through structural analysis and character archetype breakdowns. The author widens the understanding of game narrative to include examples from other media. He will also break the structure down of two popular games and show how the structural elements are applied in practice. In addition to discussing industry trends (including Fortnite, Twitch, and Netflix’s interactive TV shows), the author illustrates how the leveraging of transmedia can make a video game franchise enduring over time. Because media appetites are radically changing, designing a story experience across various media outlets is not only preferable to meet the high demands of millennial and GenZ consumers; it’s necessary as well. Key Features: Practical how-to’s to meet the ever-increasing studio demands for a narrative designer Critical analysis of the narrative of two best-selling games Samples of a story structure diagram, character polling, transmedia release timeline, and a branching conversation tree Deep breakdowns and definitions of story beats and dramatic devices Pro-tips on better documentation and overall job preparedness

Immersive Journalism as Storytelling

Turo Uskali,Astrid Gynnild,Sarah Jones,Esa Sirkkunen
Immersive Journalism as Storytelling Book PDF

Author : Turo Uskali,Astrid Gynnild,Sarah Jones,Esa Sirkkunen
Publisher : Routledge
Page : 193 pages
File Size : 46,8 Mb
Release : 2021-01-12
Category : Social Science
ISBN : 9780429794957

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Immersive Journalism as Storytelling by Turo Uskali,Astrid Gynnild,Sarah Jones,Esa Sirkkunen Pdf

This book sets out cutting-edge new research and examines future prospects on 360-degree video, virtual reality (VR), and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives. Featuring contributions from a diverse range of scholars, Immersive Journalism as Storytelling highlights both the opportunities and the challenges presented by this form of storytelling. The book discusses how immersive journalism has the potential to reach new audiences, change the way stories are told, and provide more interactivity within the news industry. Aside from generating deeper emotional reactions and global perspectives, the book demonstrates how it can also diversify and upskill the news industry. Further contributions address the challenges, examining how immersive storytelling calls for reassessing issues of journalism ethics and truthfulness, transparency, privacy, manipulation, and surveillance, and questioning what it means to cover reality when a story is told in virtual reality. Chapters are grounded in empirical data such as content analyses and expert interviews, alongside insightful case studies that discuss Euronews, Nonny de la Peña’s Project Syria, and The New York Times’ NYTVR application. This book is written for journalism teachers, educators, and students, as well as scholars, politicians, lawmakers, and citizens with an interest in emerging technologies for media practice. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9780367713294, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Theory of Fun for Game Design

Raph Koster
Theory of Fun for Game Design Book PDF

Author : Raph Koster
Publisher : "O'Reilly Media, Inc."
Page : 259 pages
File Size : 50,9 Mb
Release : 2005
Category : Computers
ISBN : 9781932111972

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Theory of Fun for Game Design by Raph Koster Pdf

Discusses the essential elements in creating a successful game, how playing games and learning are connected, and what makes a game boring or fun.

Instructional Story Design

Rance Greene
Instructional Story Design Book PDF

Author : Rance Greene
Publisher : Association for Talent Development
Page : 274 pages
File Size : 54,9 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781950496600

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Instructional Story Design by Rance Greene Pdf

Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

Presentation Zen

Garr Reynolds
Presentation Zen Book PDF

Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 42,7 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896

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Presentation Zen by Garr Reynolds Pdf

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Graphic Design

Ellen Lupton,Jennifer Cole Phillips
Graphic Design Book PDF

Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Page : 250 pages
File Size : 50,5 Mb
Release : 2014-04-15
Category : Design
ISBN : 9781616893446

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Graphic Design by Ellen Lupton,Jennifer Cole Phillips Pdf

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Procedural Storytelling in Game Design

Tanya X. Short,Tarn Adams
Procedural Storytelling in Game Design Book PDF

Author : Tanya X. Short,Tarn Adams
Publisher : CRC Press
Page : 360 pages
File Size : 50,6 Mb
Release : 2019-03-14
Category : Computers
ISBN : 9780429948589

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Procedural Storytelling in Game Design by Tanya X. Short,Tarn Adams Pdf

This edited collection of chapters concerns the evolving discipline of procedural storytelling in video games. Games are an interactive medium, and this interplay between author, player and machine provides new and exciting ways to create and tell stories. In each essay, practitioners of this artform demonstrate how traditional storytelling tools such as characterization, world-building, theme, momentum and atmosphere can be adapted to full effect, using specific examples from their games. The reader will learn to construct narrative systems, write procedural dialog, and generate compelling characters with unique personalities and backstories. Key Features Introduces the differences between static/traditional game design and procedural game design Demonstrates how to solve or avoid common problems with procedural game design in a variety of concrete ways World’s finest guide for how to begin thinking about procedural design

Infographic Design

Sandu
Infographic Design Book PDF

Author : Sandu
Publisher : Gingko Press
Page : 240 pages
File Size : 45,6 Mb
Release : 2020-07-21
Category : Information visualization
ISBN : 394333063X

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Infographic Design by Sandu Pdf

Infographics and data visualization are graphic visual representations of information, data or knowledge intended to present information quickly, easily and clearly to the masses. This title will explore the basic knowledge of infographics and data visualization by explicating its history and the major types used. Fifteen well-selected masters and talents on data visualization will share their work in the book and tell us more about how they meet and handle information and data. It will serve as a great book for information designers and common readers who like visualizing information and analyzing data.

Visual Storytelling

Liu Yikun,Yikun Liu,Dong Zhao
Visual Storytelling Book PDF

Author : Liu Yikun,Yikun Liu,Dong Zhao
Publisher : Images Publishing
Page : 0 pages
File Size : 52,9 Mb
Release : 2015
Category : Design
ISBN : 186470649X

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Visual Storytelling by Liu Yikun,Yikun Liu,Dong Zhao Pdf

This text introduces the developmental history and characteristics of data journalism, describing its classification and the features of journalism published by world-renowned media.