Tourism And The Experience Economy In The Digital Era

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Tourism and the Experience Economy in the Digital Era

Xiang Ying Mei
Tourism and the Experience Economy in the Digital Era Book PDF

Author : Xiang Ying Mei
Publisher : Taylor & Francis
Page : 227 pages
File Size : 40,5 Mb
Release : 2023-10-02
Category : Business & Economics
ISBN : 9781000968378

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Tourism and the Experience Economy in the Digital Era by Xiang Ying Mei Pdf

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the ‘new’ technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.

The Experience Economy

B. Joseph Pine,James H. Gilmore
The Experience Economy Book PDF

Author : B. Joseph Pine,James H. Gilmore
Publisher : Harvard Business Press
Page : 276 pages
File Size : 46,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 0875848192

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The Experience Economy by B. Joseph Pine,James H. Gilmore Pdf

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Experience Economy, With a New Preface by the Authors

B. Joseph Pine II,James H. Gilmore
The Experience Economy With a New Preface by the Authors Book PDF

Author : B. Joseph Pine II,James H. Gilmore
Publisher : Harvard Business Press
Page : 412 pages
File Size : 48,7 Mb
Release : 2019-12-10
Category : Business & Economics
ISBN : 9781633697980

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The Experience Economy, With a New Preface by the Authors by B. Joseph Pine II,James H. Gilmore Pdf

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Tourism Innovation in the Digital Era

Marco Valeri
Tourism Innovation in the Digital Era Book PDF

Author : Marco Valeri
Publisher : Emerald Group Publishing
Page : 161 pages
File Size : 55,7 Mb
Release : 2023-10-23
Category : Business & Economics
ISBN : 9781837971688

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Tourism Innovation in the Digital Era by Marco Valeri Pdf

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Planning and Managing the Experience Economy in Tourism

Augusto Costa, Rui,Brandão, Filipa,Breda, Zelia,Costa, Carlos
Planning and Managing the Experience Economy in Tourism Book PDF

Author : Augusto Costa, Rui,Brandão, Filipa,Breda, Zelia,Costa, Carlos
Publisher : IGI Global
Page : 407 pages
File Size : 55,9 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 9781799887775

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Planning and Managing the Experience Economy in Tourism by Augusto Costa, Rui,Brandão, Filipa,Breda, Zelia,Costa, Carlos Pdf

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Cultural and Tourism Innovation in the Digital Era

Vicky Katsoni,Thanasis Spyriadis
Cultural and Tourism Innovation in the Digital Era Book PDF

Author : Vicky Katsoni,Thanasis Spyriadis
Publisher : Springer Nature
Page : 659 pages
File Size : 42,5 Mb
Release : 2020-02-13
Category : Social Science
ISBN : 9783030363420

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Cultural and Tourism Innovation in the Digital Era by Vicky Katsoni,Thanasis Spyriadis Pdf

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Globalized Consumer Insights in the Digital Era

Sahin, Fatih,Soylemez, Cevat
Globalized Consumer Insights in the Digital Era Book PDF

Author : Sahin, Fatih,Soylemez, Cevat
Publisher : IGI Global
Page : 312 pages
File Size : 40,8 Mb
Release : 2024-03-05
Category : Business & Economics
ISBN : 9798369338124

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Globalized Consumer Insights in the Digital Era by Sahin, Fatih,Soylemez, Cevat Pdf

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism

Oliveira, Lídia
Handbook of Research on Digital Communications Internet of Things and the Future of Cultural Tourism Book PDF

Author : Oliveira, Lídia
Publisher : IGI Global
Page : 587 pages
File Size : 44,6 Mb
Release : 2022-01-28
Category : Business & Economics
ISBN : 9781799885306

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Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism by Oliveira, Lídia Pdf

Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Sustainable and Collaborative Tourism in a Digital World

Alain Decrop,Antonia Correia,Alan Fyall,Metin Kozak
Sustainable and Collaborative Tourism in a Digital World Book PDF

Author : Alain Decrop,Antonia Correia,Alan Fyall,Metin Kozak
Publisher : Goodfellow Publishers Ltd
Page : 242 pages
File Size : 55,5 Mb
Release : 2021-04-01
Category : Business & Economics
ISBN : 9781911635789

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Sustainable and Collaborative Tourism in a Digital World by Alain Decrop,Antonia Correia,Alan Fyall,Metin Kozak Pdf

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.

Cultural Tourism in a Digital Era

Vicky Katsoni
Cultural Tourism in a Digital Era Book PDF

Author : Vicky Katsoni
Publisher : Springer
Page : 417 pages
File Size : 50,7 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9783319158594

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Cultural Tourism in a Digital Era by Vicky Katsoni Pdf

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism.

Guide to Digital Innovation in the Cultural and Creative Industry

Sunghan Ryu,Yong Xiang,Weimin Zhang
Guide to Digital Innovation in the Cultural and Creative Industry Book PDF

Author : Sunghan Ryu,Yong Xiang,Weimin Zhang
Publisher : SAGE Publications
Page : 182 pages
File Size : 41,5 Mb
Release : 2024-03-19
Category : Business & Economics
ISBN : 9781071910009

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Guide to Digital Innovation in the Cultural and Creative Industry by Sunghan Ryu,Yong Xiang,Weimin Zhang Pdf

The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Sustainability-oriented Innovation in Smart Tourism

Cecilia Pasquinelli,Mariapina Trunfio
Sustainability oriented Innovation in Smart Tourism Book PDF

Author : Cecilia Pasquinelli,Mariapina Trunfio
Publisher : Springer Nature
Page : 166 pages
File Size : 54,7 Mb
Release : 2023-06-24
Category : Business & Economics
ISBN : 9783031336775

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Sustainability-oriented Innovation in Smart Tourism by Cecilia Pasquinelli,Mariapina Trunfio Pdf

This book combines research on technology-driven and social-driven innovation in tourism destinations and the multifaceted concept of sustainability, providing an integrative understanding of the nexus between smartness and sustainability within destinations. It engages theoretically and empirically with the research question of how, and to what extent, smart technologies drive tourism innovation focussed on sustainability. Although innovation and technology are widely considered the way to sustainable tourism growth, further studies need to size the role of technology and critically address modalities, challenges, opportunities and pitfalls of technology deployment in rebalancing tourism disequilibria within local systems. Local, national, and supranational policymakers’ attention to technology investments, the widening technological frontiers, and the enthusiasm for new technological opportunities to build, manage, and market destinations suggest the relevance of this research agenda. This book provides scholars, postgraduate students, and practitioners with conceptual and empirical insights into smart solutions and innovative destination models for multi-stakeholder engagement to manage and address tourism impacts and imbalances. The book outlines scenarios of sustainability-oriented innovation, encompassing and intertwining technological, social, human, and cultural co-drivers as the necessary conditions for smart technologies to enhance sustainable destinations effectively and improve human wellbeing and societal development.

Advanced Introduction to the Experience Economy

Sundbo, Jon
Advanced Introduction to the Experience Economy Book PDF

Author : Sundbo, Jon
Publisher : Edward Elgar Publishing
Page : 176 pages
File Size : 46,6 Mb
Release : 2021-07-31
Category : Business & Economics
ISBN : 9781839103841

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Advanced Introduction to the Experience Economy by Sundbo, Jon Pdf

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Handbook on the Experience Economy

Jon Sundbo,Flemming SËrensen
Handbook on the Experience Economy Book PDF

Author : Jon Sundbo,Flemming SËrensen
Publisher : Edward Elgar Publishing
Page : 491 pages
File Size : 48,9 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781781004227

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Handbook on the Experience Economy by Jon Sundbo,Flemming SËrensen Pdf

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp

New Perspectives on Critical Marketing and Consumer Society

Elaine L. Ritch,Julie McColl
New Perspectives on Critical Marketing and Consumer Society Book PDF

Author : Elaine L. Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 252 pages
File Size : 49,5 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095542

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New Perspectives on Critical Marketing and Consumer Society by Elaine L. Ritch,Julie McColl Pdf

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.