Globalized Consumer Insights In The Digital Era

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Globalized Consumer Insights in the Digital Era

Sahin, Fatih,Soylemez, Cevat
Globalized Consumer Insights in the Digital Era Book PDF

Author : Sahin, Fatih,Soylemez, Cevat
Publisher : IGI Global
Page : 312 pages
File Size : 49,9 Mb
Release : 2024-03-05
Category : Business & Economics
ISBN : 9798369338124

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Globalized Consumer Insights in the Digital Era by Sahin, Fatih,Soylemez, Cevat Pdf

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

How Revolutionary Was the Digital Revolution?

John Zysman,Abraham Newman
How Revolutionary Was the Digital Revolution Book PDF

Author : John Zysman,Abraham Newman
Publisher : Stanford University Press
Page : 508 pages
File Size : 46,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 0804753350

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How Revolutionary Was the Digital Revolution? by John Zysman,Abraham Newman Pdf

The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.Attempts to construct a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. This book examines the reaction of nations to the dual challenges of globalization and technological change.How do high wage countries stay rich in a global digital economy? "How Revolutionary was the Revolution" constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era.

AI-Driven Marketing Research and Data Analytics

Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
AI Driven Marketing Research and Data Analytics Book PDF

Author : Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
Publisher : IGI Global
Page : 515 pages
File Size : 54,7 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369321669

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AI-Driven Marketing Research and Data Analytics by Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson Pdf

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

European Consumers in the Digital Era

Małgorzata Bartosik-Purgat,Nela Filimon
European Consumers in the Digital Era Book PDF

Author : Małgorzata Bartosik-Purgat,Nela Filimon
Publisher : Taylor & Francis
Page : 204 pages
File Size : 41,7 Mb
Release : 2022-10-18
Category : Business & Economics
ISBN : 9781000756074

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European Consumers in the Digital Era by Małgorzata Bartosik-Purgat,Nela Filimon Pdf

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.

Youth Cultures in a Globalized World

Gerald Knapp,Hannes Krall
Youth Cultures in a Globalized World Book PDF

Author : Gerald Knapp,Hannes Krall
Publisher : Springer Nature
Page : 290 pages
File Size : 44,8 Mb
Release : 2021-03-06
Category : Education
ISBN : 9783030651770

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Youth Cultures in a Globalized World by Gerald Knapp,Hannes Krall Pdf

This book examines the relation between the phenomenon of globalization, changes in the lifeworld of young people and the development of specific youth cultures. It explores the social, political, economic and cultural impact of globalization on young people. Growing diversity in their lifeworlds, technological development, migration and the ubiquity of digital communication and representation of the world open up new forms of self-representation, networking and political expression, which are described and discussed in the book. Other topics are the impact of globalization on work and economy, global environmental issues such as climate change, political movements which put “nationalism first”, change of youth`s values and the significance of body, gender and beauty. The book highlights the challenges of young people in modern life, as well as the way in which they express themselves and engage in society – in culture, politics, work and social life.

Corporate Governance and CSR Strategies for Sustainability

Pucelj, Maja,Bohinc, Rado
Corporate Governance and CSR Strategies for Sustainability Book PDF

Author : Pucelj, Maja,Bohinc, Rado
Publisher : IGI Global
Page : 387 pages
File Size : 47,9 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369358658

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Corporate Governance and CSR Strategies for Sustainability by Pucelj, Maja,Bohinc, Rado Pdf

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world grappling with a complex social environment that needs to be challenged. This knowledge gap has far-reaching repercussions, leading to unsustainable practices, social inequality, and environmental degradation. Addressing this pressing issue requires a comprehensive understanding of how human rights principles can underpin sustainable development and socially responsible behavior. Corporate Governance and CSR Strategies for Sustainability offers a transformative solution by providing a deep and interdisciplinary exploration of the nexus between human rights, sustainability, and social responsibility. Drawing from diverse fields such as law, social sciences, economics, and environmental studies, it illuminates the foundational role of human rights in shaping sustainable and socially responsible societies. By dissecting topics like the rights of marginalized groups, business impacts on human rights, and policy frameworks for sustainability, it provides a roadmap for scholars, policymakers, and practitioners seeking to navigate these complex issues.

Balancing Automation and Human Interaction in Modern Marketing

Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Balancing Automation and Human Interaction in Modern Marketing Book PDF

Author : Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Publisher : IGI Global
Page : 348 pages
File Size : 43,7 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9798369322772

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Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

The Routledge Companion to Digital Consumption

Rosa Llamas,Russell Belk
The Routledge Companion to Digital Consumption Book PDF

Author : Rosa Llamas,Russell Belk
Publisher : Routledge
Page : 457 pages
File Size : 52,9 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136253379

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The Routledge Companion to Digital Consumption by Rosa Llamas,Russell Belk Pdf

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi
Building Corporate Identity Image and Reputation in the Digital Era Book PDF

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Taylor & Francis
Page : 573 pages
File Size : 55,5 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382174

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Global Competitiveness: Business Transformation in the Digital Era

Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah
Global Competitiveness Business Transformation in the Digital Era Book PDF

Author : Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah
Publisher : Routledge
Page : 325 pages
File Size : 41,7 Mb
Release : 2019-07-09
Category : Business & Economics
ISBN : 9780429511233

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Global Competitiveness: Business Transformation in the Digital Era by Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah Pdf

The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Handbook of Research on IoT Digital Transformation and the Future of Global Marketing Book PDF

Author : El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Publisher : IGI Global
Page : 471 pages
File Size : 44,6 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799871941

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim Pdf

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Consumer Cosmopolitanism in the Age of Globalization

Melvin Prince
Consumer Cosmopolitanism in the Age of Globalization Book PDF

Author : Melvin Prince
Publisher : Business Expert Press
Page : 294 pages
File Size : 53,5 Mb
Release : 2012-10-04
Category : Business & Economics
ISBN : 9781606493656

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Consumer Cosmopolitanism in the Age of Globalization by Melvin Prince Pdf

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.

How Revolutionary Was the Digital Revolution?

Abraham Newman,John Zysman
How Revolutionary Was the Digital Revolution Book PDF

Author : Abraham Newman,John Zysman
Publisher : Unknown
Page : 504 pages
File Size : 41,7 Mb
Release : 2022
Category : BUSINESS & ECONOMICS
ISBN : 1503625737

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How Revolutionary Was the Digital Revolution? by Abraham Newman,John Zysman Pdf

How do high wage countries stay rich in a global digital economy? How Revolutionary was the Digital Revolution constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era. The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.

Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization

Bayar, Yilmaz
Handbook of Research on Institutional Economic and Social Impacts of Globalization and Liberalization Book PDF

Author : Bayar, Yilmaz
Publisher : IGI Global
Page : 699 pages
File Size : 49,7 Mb
Release : 2020-11-06
Category : Political Science
ISBN : 9781799844600

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Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization by Bayar, Yilmaz Pdf

Globalization is a multi-dimensional concept reflecting the increased economic, social, cultural, and political integration of countries. There has been no pinpointed consensus on the history of globalization; however, the globalization process has gained significant speed as of the 1980s in combination with liberalization. Many countries have removed or loosened barriers over the international flows of goods, services, and production factors. In this context, both liberalization and globalization have led to considerable institutional, economic, social, cultural, and political changes in the world. The liberalization and globalization processes have affected economic units, institutions, cultures, social lives, and national and international politics. The Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization provides a comprehensive evaluation of the institutional, economic, and social impacts of globalization and liberalization processes across the world. While highlighting topics like economics, finance, business, and public administration, this book is ideally intended for government officials, policymakers, practitioners, stakeholders, researchers, and academicians interested in the international impacts of globalization and liberalization across a variety of different domains.

Consumer Culture Theory

Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger
Consumer Culture Theory Book PDF

Author : Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger
Publisher : SAGE Publications Limited
Page : 402 pages
File Size : 47,5 Mb
Release : 2023-08-19
Category : Business & Economics
ISBN : 9781529614435

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Consumer Culture Theory by Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger Pdf

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.