Tourism Event And Digital Media

Author : Dr. Ruchika Kulshrestha,Dr. Preeti Singh, Subir Kumar Malakar, Abhimanyu Awasthi
Publisher : OrangeBooks Publication
Page : 175 pages
File Size : 49,9 Mb
Release : 2022-11-25
Category : Education
ISBN : 8210379456XXX

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Tourism, Event and Digital Media by Dr. Ruchika Kulshrestha,Dr. Preeti Singh, Subir Kumar Malakar, Abhimanyu Awasthi Pdf

Tourism academics have conducted many studies on events and digital tourism. The objective of this text is to chart a course toward a more promising future. The current book will explain the conceptual framework of regenerative tourism by highlighting viewpoints, issues, and potential solutions via case studies. It attempts to shed light on topics surrounding tourist planning, events, and digital media. It will go into the actual problem and its repercussions. The study is interdisciplinary in character, with a focus on the growth of the discipline of tourism and events in the new digital era: addressing both theoretical and practical elements. The outbreak of covid-19 has hastened tourism's transformational change towards digitalization, with a rise in unique, emerging digitalized endeavours to assist tourist firms. This book offers a thorough examination of the essence of the tourist industry, events, & activities in the digitalized environment. This book examines ways technologies have changed the tourist industry in areas such as product management of locations, advertising, lead generation, sustainable growth of the tourist industry, & tourist activities. It investigates how digitally changes affect attitudes, perceptions, communication technological resources, & business strategies. This volume will indeed be valuable for tourists & tourist industry, heritage, hotel industry, & advertising researchers, along with itinerary strategists, administrators of tourist destinations management organizations, legislators, regulations and accreditation agencies, provincial tourism authorities, & lawmakers.

Author : Azizul Hassan
Publisher : Taylor & Francis
Page : 244 pages
File Size : 54,8 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000596618

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Digital Transformation and Innovation in Tourism Events by Azizul Hassan Pdf

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Page : 462 pages
File Size : 47,5 Mb
Release : 2017-05-26
Category : Business & Economics
ISBN : 9781526414359

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Marketing for Tourism, Hospitality & Events by Simon Hudson,Louise Hudson Pdf

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Author : Ekta Dhariwal,Shruti Arora,Anukrati Sharma,Azizul Hassan
Publisher : CRC Press
Page : 315 pages
File Size : 44,5 Mb
Release : 2023-10-27
Category : Business & Economics
ISBN : 9781000772050

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Event Tourism and Sustainable Community Development by Ekta Dhariwal,Shruti Arora,Anukrati Sharma,Azizul Hassan Pdf

The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies. With examples from India, Sri Lanka, Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia, Portugal, Argentina, and Zimbabwe, this volume provides a valuable examination of sustainable community development in conjunction with event tourism along with helpful tools for promoting, organizing, and hosting successful events. This book looks at a wide range of festivals and other events around the world and examines their impact on tourism, sustainability, local culture and community, and community development. It highlights rural as well as urban event tourism, event tourism during and after COVID–19, how event tourism impacts women’s empowerment, promoting event tourism and community development, new opportunities and challenges in event tourism education, and more.

Author : De Ascaniis, Silvia,Cantoni, Lorenzo
Publisher : Edward Elgar Publishing
Page : 400 pages
File Size : 49,9 Mb
Release : 2022-02-04
Category : Business & Economics
ISBN : 9781788970082

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Handbook on Heritage, Sustainable Tourism and Digital Media by De Ascaniis, Silvia,Cantoni, Lorenzo Pdf

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Author : Anonim
Publisher : Springer Nature
Page : 573 pages
File Size : 52,8 Mb
Release : 2024-06-14
Category : Electronic
ISBN : 9789464634372

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by Anonim Pdf

Author : Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya
Publisher : IGI Global
Page : 357 pages
File Size : 50,5 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9781799849551

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Impact of ICTs on Event Management and Marketing by Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya Pdf

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 42,9 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 425 pages
File Size : 45,9 Mb
Release : 2022-03-30
Category : Business & Economics
ISBN : 9789811680700

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Technology Application in Tourism Fairs, Festivals and Events in Asia by Azizul Hassan Pdf

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Author : Ahmet Bulent Ozturk,Murat Hancer
Publisher : Goodfellow Publishers Ltd
Page : 240 pages
File Size : 51,8 Mb
Release : 2022-03-31
Category : Business & Economics
ISBN : 9781911635499

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Ahmet Bulent Ozturk,Murat Hancer Pdf

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Author : Anukrati Sharma,Jeetesh Kumar,Bakhodir Turaev,Priyakrushna Mohanty
Publisher : CABI
Page : 176 pages
File Size : 45,7 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781789248661

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Festival and Event Tourism by Anukrati Sharma,Jeetesh Kumar,Bakhodir Turaev,Priyakrushna Mohanty Pdf

Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Author : Maria Månsson,Annæ Buchmann,Cecilia Cassinger,Lena Eskilsson
Publisher : Routledge
Page : 599 pages
File Size : 42,9 Mb
Release : 2020-07-07
Category : Business & Economics
ISBN : 9780429772832

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The Routledge Companion to Media and Tourism by Maria Månsson,Annæ Buchmann,Cecilia Cassinger,Lena Eskilsson Pdf

The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

Author : Barbara Mazza
Publisher : Goodfellow Publishers Ltd
Page : 259 pages
File Size : 46,5 Mb
Release : 2024-02-02
Category : Business & Economics
ISBN : 9781915097552

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Event Communication by Barbara Mazza Pdf

Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.

Author : José Luís Reis
Publisher : Springer Nature
Page : 686 pages
File Size : 48,8 Mb
Release : 2024-06-14
Category : Electronic
ISBN : 9789819903337

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Marketing and Smart Technologies by José Luís Reis Pdf

Author : Freya Schiwy,Alessandro Fornazzari,Susan Antebi
Publisher : Routledge
Page : 129 pages
File Size : 45,7 Mb
Release : 2013-10-31
Category : Social Science
ISBN : 9781317982319

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Digital Media, Cultural Production and Speculative Capitalism by Freya Schiwy,Alessandro Fornazzari,Susan Antebi Pdf

This collection of essays explores the interfaces between new information technologies and their impact on contemporary culture, and recent transformations in capitalist production. From a transnational frame, the essays investigate some of the key facets of contemporary global capitalism: the ascendance of finance capital, and the increasing importance of immaterial labor (understood here as a post-Fordist notion of work that privileges the art of communication, affect, and virtuosity). The contributors address these transformation by exploring their relation to new digital media (YouTube, MySpace, digital image and video technology, information networks, etc.) and various cultural forms including the Hispanic television talk show, indigenous video production, documentary film in Southern California, the Latin American stock market, German security surveillance, transnational videoconferencing, and Japanese tourists’ use of visual images on cell phones. The authors argue that the seemingly radical newness and alleged immateriality of contemporary speculative capitalism, turns out to be less dramatically new and more grounded in colonial/racial histories of both material and immaterial exploitation than one might at first imagine. Similarly, human interaction with digital media and virtuality, ostensibly a double marker for the contemporary and economically privileged subject, in fact reveals itself in many cases as transgressive of racial, economic and historical categories.